This presentation, by Camosun College tourism students, was selected as the Best Project Overall in the 2011 Project Change competition.

2. About Wear 2 Start
Wear 2 Start is a unique program established to What they needed from us:
outift unemployed, economically disadvantaged  Gently used/new women’s
women for job interviews. Wear 2 Start is a non- business attire
profit society and registered Federal Charity. It is  Shoes and accessories
operated entirely by volunteers together with  New nylons and undergarments
community partnerships and private donations.  New make up and toiletries
Clients are referred from educational, training,  Cash donations
retraining and job preparation programs.  Large prizes for raffle

3. Wear 2 Start’s Goal
“2 Reduce Barriers 2 Success”

4. Why we chose to help
Local
Sustainable
Socially Responsible

5. Who we are
Lindsey Melis Tony Guo Andrew Weir Cheryl Yamanaka

6. How we did it
 Raised money
 Collected clothing and
accessories
 Produced media coverage
 Community involvement
 Received corporate donations
 Canvassed target locations
 Created new relationships

7. 50/50 draws

8. Donation bins
were set up at 2
Serious Coffee
locations.

9. Hotels donated toiletries

10. Media outlets were contacted

11. Some serious twitter…

12. Fundraising at Dunlop Restaurant
• $1 for every
dessert sold on
three days
• $5 for every meal
on two event
nights

14. Raffle posters were created to
promote the “Give Me A Break”
Campaign
Through networking we obtained 3 large raffle
prizes:
1) 2 nights at Seattle’s Kimpton Hotels
2) 1 night at Vancouver’s Coast Coal Harbour Hotel
3) Brunch for 2 at Aura Restaurant

15. Ticket offices were set up to sell raffle tickets

16. A serious future...
Both serious coffee franchises would like to
continue supporting Wear 2 Start annually!

17. A total success...
1054 items received and $802 raised to help hundreds of women in need!

18. Insight
Our initial goal was to obtain a long term
corporate relationship with Serious Coffee. Due
to the short time frame of three weeks, we
received commitment from two franchise
locations. More time would have also allowed
us to develop additional fundraising activities
and raise more money for Wear 2 Start.

19. What Wear 2 Start had to say…
“One day two lovely ladies came to Wear 2 Start and offered their help. We are a small organization with
a big mandate and pulling off a successful fundraiser is no easy task! It is remarkable that the Project
Change group came to us when they did - the stars must have aligned in just the right way. We were
working very hard to recruit donations from local businesses for our annual fundraiser and we almost
had it all together except for hotels in Vancouver and Seattle for the top two prizes. We were stuck.
Then along came Cheryl, Lindsey and the rest of the team to the rescue! Not only did they manage to
get us overnight stays at three beautiful hotels, but they were able to organize a clothing drive and come
up with ways to earn cash donations. The team's help was more than we at Wear 2 Start could ever
have hoped for - they really did go above and beyond. Their dedication to our cause was commendable
and without their help, Wear 2 Start would not even have the chance to have a fundraiser. We won't
know until the draw date how well our raffle goes, but I do know that whatever success comes from it
can be directly attributed to the Project Change team. Thank-you so very much for your tireless efforts
on behalf of our cause. We couldn't have done it without you!”
Deep Cheema,
President, Wear 2 Start

20. Thanks to all our supporters!