This is the presentation from the Thompson Rivers University degree team at the 6th Annual LinkBC Case Competition. They were challenged with solving 10% of BC's projected tourism labour shortage by 2020.
1. Chelsea Bauer, Kiera Gonyea, Kathleen Hutfluss, Colin Loose
Date
Bachelor of Tourism Management
2. Objective
Recruit 10,000 more youth in tourism careers in
British Columbia by 2020
3. Focus
3 Key Markets: 3 Key Demographics:
Food and Beverage Aboriginal Youth
Transportation International Student and New Immigrant Youth
Entertainment and Recreation Entertainment and Recreation
12. Thank You! Questions?
References
BC Stats (2012). Tourism Indicators: Tourism Sector Sees Modern Growth in 2011.
go2 (2012). BC Tourism Labour Market Data Gaps Analysis Report.
go2 (2012). BC Labour Market Strategy
British Columbia’s International Education Strategy, 2012
Tourism BC (2011). Employees First: The Essential Human Resources Guide for Tourism Operators
CTHRC (2009). Who’s Working for You? A Demographic Profile of Tourism Sector Employees.
CTHRC (2012). The Future of Canada’s Tourism Sector: Shortages to Resurface as Labour Markets
Tighten