Vancouver Community College Degree (2012 LinkBC Case Competition)

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This is the presentation from the VCC degree team at the 6th Annual LinkBC Case Competition. They were challenged with creating packages for a Coast Hotels & Resorts property drawn at random. The packages had to attract new visitors to the region during the off season.

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Vancouver Community College Degree (2012 LinkBC Case Competition)

  1. 1. Vancouver Community College DegreeAnnette Lee, Kimberley Lennox, Richard Funk & Tiffani Mai
  2. 2. Coast Tsawwassen Inn• “Facing the sea”• 90 rooms• 3.5 Star Hotel• 5 minutes away from ferry terminal
  3. 3. Coast Tsawwassen Inn• Ferries• Paintball• Point Roberts – US border• Boundary Bay Regional Park• George C. Reifel Bird Sanctuary
  4. 4. Coast Tsawwassen Inn Occupancy 1% 6% 19% 11% US Markets BC Alberta Ontario 63% Quebec
  5. 5. Key & Target Markets
  6. 6. Natural History• Admission to either: • Qway-Aathia’s Museum • George C. Reifel Migratory Bird Sanctuary• Shuttle to & from hotelCost $109Rate $129Profit $20 (15.5%)
  7. 7. Couples Retreat• Winery tours & tastings • Wellbrook Winery • Westham Wines• Prix fixe dinner for 2 • Wine pairing of choice • Gift basketCost $244Rate $299Profit $55 (18%)
  8. 8. Coast to Coast• Accommodation at Coast Tsawwassen Inn & Coast Victoria Harbourside • Shuttle service between hotels & BC Ferries terminals• $200 restaurant creditCost $288Rate $349Profit $61 (9.5%)
  9. 9. Themed GetawaysCost $ 69 - $129Rate $109 - $189Profit $40 - $70
  10. 10. Key StakeholdersLocal Stakeholders• Coast Hotels (Victoria Harbourside)• BC Ferries• Tsawwassen Paintball• Tsawwassen Srings Driving Range• Wellbrook/Westham WineriesBroader Stakeholders• BC Tourism• Chamber of Commerce of Tsawwassen
  11. 11. DistributionFamilies: Seniors:• Mom Blogs • BCAA- Westworld Magazine• Pinterest/Instagram • Trip Advisor• Radio advertisements • Anderson Vacation
  12. 12. Thank you to Coast Hotels, HOST 2012, Mentors & Judges
  13. 13. References• Photos – Senior – http://www.examiner.com/article/seniors-who-exercise-live-longer-happier-and-healthier- lives-according-to-a-new-study – Family - http://www.gpb.org/todays-families-the-wonder-of-toddlers – Wellbrook Winery - http://wellbrookwinery.com/site/gallery.html – Tsawwassen Background - http://www.tsawwasseninn.com/photo-gallery/page/3 – Coast Tsawwassen Inn Bacnground - http://tsawwassenrealestate.ca/about-tsawwassen-real-estate/ – BC Ferries - http://www.bcferries.com/ – BC Ferries Logo - http://www.softlandings.com/what-you-need-to-know/travel-transit/travel-and- transit/ – Coast Harbourside Hotel & Marina– http://www.coasthotels.com/hotels/canada/bc/victoria/coast_victoria/photogallery – Coast Bastion Inn - http://www.coasthotels.com/hotels/canada/bc/nanaimo/coast_bastion/photogallery – Qway-Aathias Native Art Gallery - http://www.aboriginalcanada.gc.ca/abdt/apps/vats2.nsf/vAllCompaniesByID/ACCR128.html?OpenD ocument&lang=en&caller=3 – Humming Bird (Reifel Bird Sanctuary) - http://www.reifelbirdsanctuary.com/thesite.html – Polarbear Swim - http://www.insidevancouver.ca/2011/12/28/dive-into-2012-vancouver-polar-bear- swim-january-1/ – Driving Range – http://www.meadowoaksgolf.com/images/Img5.png – Pintrest Logo – http://www.pintrest.com – Instagram Logo - http://beblogalicious.com/2012/09/blogalicious-is-on-instagram-and-socialcam-by- brothatech/instagram-logo/
  14. 14. References• Secondary Research – Delta Tourism Strategy Report - http://www.corp.delta.bc.ca/assets/HRCP/PDF/delta_tourism_strategy_report.pdf – Tourism BC’s Five Year Strategy - http://www.jtst.gov.bc.ca/tourismstrategy/documents/MJTI_TourismStrategyReport_FNL.pdf – Pintrest Quote - http://mommarkettrends.com – Weekend Package • http://www.corp.delta.bc.ca/EN/main/residents/recreation_and_parks_services/147/sdrc.html #schedule • http://www.tsawwassenpaintball.ca/ • http://golf.tsawwassensprings.ca/golf/driving-range/ • http://www.vancouversun.com/life/Tsawwassen+32nd+annual+polar+bear+swim+draws/5936 315/story.html – Coast to Coast • http://www.coasthotels.com/hotels/canada/bc/victoria/coast_victoria/packages_and_specials /sail_and_stay • http://www.bcferries.com – Couples Retreat • http://wellbrookwinery.com/ • http://www.westhamislandwinery.com/purchase.html – Natural History • http://www.reifelbirdsanctuary.com/

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