This is the presentation from the Capilano University diploma team at the 6th Annual LinkBC Case Competition. They were challenged with solving 10% of BC's projected tourism labour shortage by 2020.

1. STUDENT CASE COMPETITION
Presented to: Tourism Industry Conference 2012
Presented by: Capilano University Diploma Team
Megan Sadler
Kara Fitzpatrick
Paulina Nowicki
Gwyn Thomas

2. “WE NEED DIVERSITY OF THOUGHT
IN THE WORLD TO FACE NEW
CHALLENGES”
-TIM BERNERS-LEE, BRITISH PHYSICIST

3. DIVERSITY STRATEGY
Source: Working.com, Us Ask News, Quebec Region First Nations Tourism

4. SITUATION
• 16% Domestic Students Studying
Tourism Related Subjects
• 23.2% International Students in
Canada Studying Tourism Related
Subjects
• 4.5% First Nations in BC
• 8% Working Age Disabled People in
British Columbia
Source: World Atlas

5. STUDENTS –
INTERNATIONAL AND DOMESTIC
• Over 21 post secondary
schools in British Columbia
offer tourism and
hospitality programs
Source: University of Victoria

6. Source: Cees Canada

7. Source: Books I Love

8. FIRST NATIONS YOUTH
• 196,070 First Nations in BC
• 13% are unemployed
Source: Rasmussen Alaskan Art

9. ABORIGINAL ASSOCIATION OF BC
• Face to face advice
• Resume workshops
• Interview preparation
Source: University of British Columbia

10. Source: Pacific Wild

11. YOUNG PERSONS WITH DISABILITIES
• 360,000 Disabled People
of Working Age
• 3.5 times more likely to
be unemployed than
people without
disabilities
Source: Tumblr

12. Source: 211 Ontario blog

13. BRITISH
COLUMBIA’S
DISABILITY
TOURISM
ASSOCIATION
A resource for
employers, employees
and travelers
Source: Plough

14. STAKEHOLDERS
Educational
Institutions Students-
International
Governments and
Marketing Domestic
Plan
Advocacy Aboriginal
Groups Youth
Industry
Employers Youth with
Disabilities
Destination
Marketing
Organizations

15. WORKING BUDGET
per year
Target Cost Purpose of Sources of
Markets Cost Funding
Students – Domestic $65,000 • Marketing • Universities
and International • Research • DMOs
• Communications
Aboriginal Youth $200,000 • Employee Salaries • Aboriginal
• Renting Facility Association of
• Supplies British Columbia
• Start up Costs • Federal
Government
Youth with $300,000 • Website • Federal
Disabilities Maintenance Government
• Marketing • Provincial
• Community Government
Workshops • Various Tourism
• Presentations at Businesses
DMO Events
Total cost of project: $565,000

16. INTENDED OUTCOMES
•2% of Disabled People working in Tourism Positions
= 7,200 positions filled
•2% of First Nations working in Tourism Positions
= 3,921 positions filled
•2% of International Students working in Tourism Positions
= 1,333 positions filled
Total Positions Filled: 12,454

17. “INNOVATION DISTINGUISHES
BETWEEN A LEADER AND A
FOLLOWER”
- STEVE JOBS

18. Source: This Sydney Life

19. REFERENCES
• CTHRC Supply and Demand Project: The Future of Canada’s Tourism Sector
• Atlanta Business Chronicle: Labour Shortage? Look to the next decade by Randy Southerland
• Gaining the Edge: A Five Year Strategy for Tourism in British Columbia 2012-2018- Tourism BC
• Go2Hr Tourism Labour Market Strategy
• LinkBC 2 Year Strategy 2012-2014
• HM Stewart
• The Conference Board of Canada
• International Journal of Hospitality Management
• WorkAble Solutions
• Trip Advisor
• Aboriginal Tourism Association of BC
• Aboriginal Affairs and Northern Development Canada
• British Columbia Government Ministry of Aboriginal Reconciliation
• Statistics Canada
• Office Space
• Human Resources and Skills Development Canada
• Frynge
• Regional Profiles of First Nations Communities
• Citizenship and Immigration Canada