GIVENGAIN:  Social Media &  Social Enterprise  - A Case StudyColin	  Habberton	  Tsiba	  Guest	  Lecture	  Cape	  Town	  2...
AFRICA: An Introduction                  Cradle of Mankind                  •    56 Countries                  •    2nd la...
AFRICA & ICT: Some Stats…
AFRICA & ICT: Some Stats…
Social Media5	  
The Learning Age• ‘Learning	  Age’?	  • Social	  Networks	  • 750	  million	  users	  • 700	  billion	  minutes	  • 300,00...
The Web: The World We live in8	  
The Hope•    3	  million	  donors	  made	  a	  total	  of	  6.5	  million	  donaGons	  online	  	  •    DonaGons	  for	  t...
Fundraising in the Digital Age                                                                                    Es1mates...
GivenGain•    GivenGain	  FoundaGon	  •    Established	  in	  2001	  •    Currently	  serving	  over	  740	  nonprofits	  i...
Features                    Online	  publishing	   Integrated	                                  Payment	   communicaGon	  ...
The GivenGain Platform
GivenGain 2005
GivenGain 2008
GivenGain 2009
GivenGain 2010
GivenGain 2012
Causes
ACTIVISTS: The Past
ACTIVISTS: The Present
ACTIVISTS & INSIGHTS: The Cause              GreenPop & The ‘Treevolution’              •  3500+ Trees planted in 2 years ...
ACTIVISTS & INSIGHTS: The Crowd‘Youth Build 2011’•  High School Class•  Building a Home•  CHF 12 000/GBP 8 000•  Buy a Bri...
ACTIVISTS & INSIGHTS: The Campaign               CANSA Shavathon               •  Cancer Awareness Campaign               ...
ACTIVISTS & INSIGHTS: The VoiceEWT & Rhino Security•  Rhino poaching•  Progressive campaign•  Rhino as the Activist•  Repl...
ACTIVISTS & INSIGHTS: The Person               Doug Bailie (& Friends)               •  Small Cause, Big Results          ...
ACTIVISTS & INSIGHTS: The CrazyCHOC’s ‘Cows’•  Children’s Cancer Cause•  300+ Fundraising Activists•  Wear Cow suits in ra...
Raising Funds…•  ExciGng	  growth	  since	  2009	  •  AcGvists	  taking	  the	  world	  by	  storm,	  raising	  more	  tha...
Raising Funds…                 •  Total	  value	  of	  online	  donaGons	  in	  3	  years	                      more	  tha...
Doing Good…              •  Total	  number	  of	  donaGons	  reaching	                   almost	  100	  000	  over	  the	 ...
Doing Good…•  15	  countries	  receiving	  donaGons	  through	  the	  GivenGain	  plalorm	  in	  2011	  •  As	  of	  today...
INSIGHTS: A SummaryStrategy•  The Power in People•  Transparency of Purpose•  Mass Participation Events•  Remarkable Creat...
GIVENGAIN:  Social Media &  Social Enterprise  - A Case StudyColin	  Habberton	  Tsiba	  Guest	  Lecture	  Cape	  Town	  2...
GivenGain: A Case Study for Social Enterprise 2012
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GivenGain: A Case Study for Social Enterprise 2012

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Case Study presented to Tsiba Innovation class on 27th August 2012

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GivenGain: A Case Study for Social Enterprise 2012

  1. 1. GIVENGAIN: Social Media & Social Enterprise - A Case StudyColin  Habberton  Tsiba  Guest  Lecture  Cape  Town  27  August  2012  
  2. 2. AFRICA: An Introduction Cradle of Mankind •  56 Countries •  2nd largest continent •  2nd most populous •  Covers 20% of land area •  Over 1 billion people •  15% of world population •  Colonial history •  Comprehensive diversity •  Rising economic growth rate: 5.5% for 2011 Source: http://en.wikipedia.org/wiki/Africa
  3. 3. AFRICA & ICT: Some Stats…
  4. 4. AFRICA & ICT: Some Stats…
  5. 5. Social Media5  
  6. 6. The Learning Age• ‘Learning  Age’?  • Social  Networks  • 750  million  users  • 700  billion  minutes  • 300,000  Volunteers  • 70  Languages  • 1  FuncGonal  Language  • Sharing  x  130+  • ‘Followers’  • ‘Friends’   7  
  7. 7. The Web: The World We live in8  
  8. 8. The Hope•  3  million  donors  made  a  total  of  6.5  million  donaGons  online    •  DonaGons  for  the  campaign  totalled  more  than  $770  million    •  Of  those  6.5  million  donaGons,  6  million  were  $100  or  less    •  The  average  online  donaGon  was  $80  •  The  average  donor  gave  more  than  once
  9. 9. Fundraising in the Digital Age Es1mates  in:     •  2001  =  $550  Million   •  2003  =  $1.9  Billion   •  2005=  $4.53  Billion   •  2006=  $6.87  Billion   •  2007  =  $10.44  Billion   •  2008  =  $14.64  Billion   •  2009  =  $15.48  Billion   •  2010  =  $17.65  Billion   •   2011  =  $  20.29  Billion   Source:  tedhart.com  and  Harvard   University  IniGaGve  on  Social   Enterprise    &  Network  for  Good    •  US  represents  more  than  ½  the  global  online  philanthropic  market  •  Globally  more  than  $40  billion  in  online  donaGons  and  growing  •  Over  ZAR  300  billion  per  year  •  New  world  •  No  boundaries,  no  limits  
  10. 10. GivenGain•  GivenGain  FoundaGon  •  Established  in  2001  •  Currently  serving  over  740  nonprofits  in  25  Countries  •  Processed  over  USD  50  million  to  over  3000  projects  •  Community  of  over  60  000  donors  •  Training  &  support  •  DonaGon  processing  •  Local  focus  with  zero  barriers  &  global  reach  •  Development  team  •  Offices  in  Switzerland,  South  Africa  &  UK  
  11. 11. Features Online  publishing   Integrated   Payment   communicaGon   processing   Donor  management  
  12. 12. The GivenGain Platform
  13. 13. GivenGain 2005
  14. 14. GivenGain 2008
  15. 15. GivenGain 2009
  16. 16. GivenGain 2010
  17. 17. GivenGain 2012
  18. 18. Causes
  19. 19. ACTIVISTS: The Past
  20. 20. ACTIVISTS: The Present
  21. 21. ACTIVISTS & INSIGHTS: The Cause GreenPop & The ‘Treevolution’ •  3500+ Trees planted in 2 years •  Community upliftment •  Certificates & co-ordinates •  African expansion: Zambia Key Success Factors •  Inspirational Creativity •  Simple Message •  Tangible Deliverables •  Relevant & Real Impact
  22. 22. ACTIVISTS & INSIGHTS: The Crowd‘Youth Build 2011’•  High School Class•  Building a Home•  CHF 12 000/GBP 8 000•  Buy a Brick CampaignKey Success Factors•  Pester Power•  Offline Partnerships•  Cause Collaboration•  Remarkable Effort
  23. 23. ACTIVISTS & INSIGHTS: The Campaign CANSA Shavathon •  Cancer Awareness Campaign •  CHF 5/GBP 4 ‘for a Shave’ •  Multi-site/person events •  4 Teachers raised CHF 6 700 Key Success Factors •  Integrated campaign •  Community engagement •  Micro-donation driven •  Public Awareness
  24. 24. ACTIVISTS & INSIGHTS: The VoiceEWT & Rhino Security•  Rhino poaching•  Progressive campaign•  Rhino as the Activist•  Replicated i.e. WWF SAKey Success Factors•  Personalisation•  Dynamic dialogue•  Urgency of purpose•  Concept extension
  25. 25. ACTIVISTS & INSIGHTS: The Person Doug Bailie (& Friends) •  Small Cause, Big Results •  CHF 25 000 and counting •  56km in his 56th year •  Personal appeal Key Success Factors •  Matched funding •  Influence & affluence •  Peer to Peer power •  Global donor base
  26. 26. ACTIVISTS & INSIGHTS: The CrazyCHOC’s ‘Cows’•  Children’s Cancer Cause•  300+ Fundraising Activists•  Wear Cow suits in races•  CHF 140 000 in 100 daysKey Success Factors•  Community of Activists•  Accessibility of the Cause•  Supported administration•  Wild & Wacky
  27. 27. Raising Funds…•  ExciGng  growth  since  2009  •  AcGvists  taking  the  world  by  storm,  raising  more  than  3  000  000  ZAR  in  3  years  •  Growth    from  194  –  577  from  2009  -­‐  2011    
  28. 28. Raising Funds… •  Total  value  of  online  donaGons  in  3  years   more  than  29  million  ZAR   •  Donor  locaGons  rising  from  81  to  99   •  More  than  300  Causes  receiving  donaGons  
  29. 29. Doing Good… •  Total  number  of  donaGons  reaching   almost  100  000  over  the  past  3  years   •  Growth  of  14  799  donors   •  32%  Increase  in  2011  
  30. 30. Doing Good…•  15  countries  receiving  donaGons  through  the  GivenGain  plalorm  in  2011  •  As  of  today  we  serve  Causes  in  more  than  25  Countries  •  Cause  projects  being  funded  growing  from  573  to  1161  in  3  years  
  31. 31. INSIGHTS: A SummaryStrategy•  The Power in People•  Transparency of Purpose•  Mass Participation Events•  Remarkable Creativity•  Courage & IntentionExecution•  Integrated Campaigns•  Audience Segmentation•  Multi-media Content Generation•  Dynamic, Direct Dialogue•  Community Management
  32. 32. GIVENGAIN: Social Media & Social Enterprise - A Case StudyColin  Habberton  Tsiba  Guest  Lecture  Cape  Town  27  August  2012  

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