Aspen Case Competition 2010; Tata corporation's 10-yeas sustainability strategy
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A winning submission on the Aspen Institute International MBA Case Competition 2010. A sustainability strategy for the TATA corporation "Value Creation Through Sustainability".
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Aspen Case Competition 2010; Tata corporation's 10-yeas sustainability strategy
- 1. 10-Year Sustainability Strategy Aspen Business and Society Case Competition, 2010 Stefan Baumeister Cécile Fontaine Jarno Laitinen Benjamin Toscher
- 3. Transition in TATA CSR: From Ideology to Corporate Governance 09/03/11 Sustainability 1910 1920 1930 1940 1950 1960 1970 1980 1990 2000 2010 2020 Eight Hour Day Welfare Dept. Leave With Pay Schools For Children Profit Sharing GRI Carnegie medal Steel #90 th WEF Code Of Conduct TCS to DJSI Voluntary TCCI TQMS TATA Human Index Foundation building Consolidation period Expansion Leadership
- 4. Sphere of Sustainability 09/03/11 SUSTAINABLE DEVELOPMENT SR, ISO 26000 SUSTAINABILITY LEADERS Environ-mental Economic
- 8. 10-Year Sustainability Strategy 09/03/11 Pillar of Sustainability Global Coordinator Social Environmental Economic TCCI QEEC Tata Financial Services
- 10. Design and Review Phase 09/03/11 Value Captured Strategic Need – Example Action Task Operational Brand Financial Knowledge Reinforcing Tata values – TCCI made mandatory Building culture of organizational learning – QEEC begins learning organization project (LOP): “Best Practices in EMS” Sense feedback from key stakeholders – LOP: “Financial adv. of attracting SRI” and start negotiations with Tata Sons shareholders
- 11. Implementation Phase 09/03/11 Value Captured Strategic Need – Example Action Task Operational Brand Financial Knowledge Enhancing Tata Sons financial capabilities and competitiveness – Tata Sons issues equity, marketed to SRI funds Harvest value from knowledge generation – QEEC achieves group wide saving through excellence programs on life-cycle thinking, reverse logistics and product innovation Unifying the image of TATA as the global leader in corporate sustainability – Global PR-campaign “Being the Change”
- 12. Operation phase 09/03/11 Value Captured Strategic Need – Example Action Task Operational Brand Financial Knowledge Preserving Tata’s historical values - Recognition on SRI indices Translating sustainability problems to global business opportunities – QEEC launches high growth ventures building financial value in developed and developing markets Continuously developing Tata group companies sustainability performance – TCCI reveals group-wide knowledge database in TCCI annual workout
- 15. “ Being the change” 09/03/11
Editor's Notes
- Dear ladies and gentleman, let me extend our warmest greetings to you – according to today’s theme, we are going to present our recommendation for the 10 year sustainability strategy for tata sons and the tata group, but first allow me to introduce our multinational group: *** - so,
- - Our presentation is built to first provide an outline of … - from this we have analyzed … - These challenges are the key issues we have addressed in our recommendations for Tatas future strategy. - The goals are achieved through a detailed … - which is aimed at … - At the end we will present some …
- Here we see how Tata has embraced social sustainability and led many sustainability reforms during its foundation period. As the group began its global expansion 1990’s the implementation of these internal values to corporate governance led to the advancement of sustainability development and gained international recognition.
- Even thought Tata has been a working exemplar in sustainability, they have not been able to fulfill all key elements considered integral to corporate sustainability. This slide illustrates with blue circles the elements of sustainability on which Tata is fulfilling the global requirements but more importantly, it shows the lapse of their development in contrast to the commonly accepted spheres of sustainability.
- The challenges Tata is facing arise from it’s market expansion and collision with global expectations Tatas Corporate Sustainability traditions differ from global expectations Tatas group companies are in industries having significant environmental impacts In financial perspective, … It can also be debated, weather the philanthropy is decreasing profit Finally the question becomes on how to …
- The key recommendations for change for Tata Sons and Tata group are Building .. Making TCCI mandatory Develop group-wide mandatory EMS & OHS Make Tata Sons public Continue Philantrophic activities through Tata Trusts Next Benjamin will go through the details of our strategy
- Also, the QEEC incorporates practises from TCS and maybe becomes a future success story for the corporations business
- 6 minutes creating quantitative value from qualitative sustainability values
- Next the strategic conclusions; Our most dramatic suggestion is Tata Sons going public. This is necessary to: .. To strengthen sustaianability. .. Overburden group companies And to … We also acknowledge the Tata’s values and interest towards India are actualized through the trusts, it is important to notice that … And to maintain control in Tata Sons, we also recommend that … Finally, we conclude that our …
- As we have outlined, Tata has a tremendous potential to maintain its values, become a leader in corporate sustainability and create business value. To achieve this, Tata needs to be the change it wants to see in the world. Thank you.