EECS 441 company report

1. COMPANY
REPORT
LILY
CHEN

2. Sample
Products

3. Sample
Products

4. Financial
Information
• Market
Cap:
43.047
Billion*
• Revenue:
6.78
Billion
(2015)**
• Sales
Growth:
23.16%
(2015)**
*Source:
Bloomberg
Business
**Source:
MarketWatch

5. History
Founded
by
Reed
Hastings
and
Mark
Rudolph
1997 1999 2002 2007
Introduces
unlimited
rentals
at
monthly
rate
Makes
IPO
on
NYSE
(NFLX)
Introduces
online
streaming
service

6. History
Launches
in
Canada
2010 2012 2013 2015
Premieres
first
original
series
Lilyhammer
Original
Series
House
of
Cards
wins
3
Emmys
Launches
in
130
more
countries,
over
75
million
members

7. Secret
Sauce
• Addictive
content
and
strong
subscriber
base
• Aggressive
international
strategy
• User
data
and
consumer
preferences

8. Competition

9. Long
Term
Success
• Strong
international
user
base
• Shift
towards
TV
online
• Continued
technological
innovation