Bloomberg was founded in 1981 by Michael Bloomberg and renamed Bloomberg L.P. in 1986. It provides financial news, data, and analysis through its Bloomberg Terminal subscription service, which accounts for 85% of its revenue. With over 325,000 subscriptions globally, Bloomberg has become a profitable private company with $9 billion in revenue in 2014 and an estimated $9.3 billion in 2015. Its success is attributed to high quality data, network building within the financial industry, and pricing the Terminal service at $24,000 per year.

1. Shuo Chen
Nov. 21, 2016
Bloomberg

2. Products
• Financial news, data, analysis, and video

3. Products

4. History of Company
• Founded by Michael Bloomberg in 1981
• Renamed Bloomberg L.P in 1986
• Launched news services division in 1990
• Purchased New Energy Finance in 2009
• Sold Bloomberg Sports to STATS LLC in 2014

5. Now…
• 19,000 employees
• 192 locations
• 73 countries
• 2,400+ news & multimedia
professionals
• 4,000 technologists

6. Now…
Remain Private

7. Business Model
Bloomberg Professional Services
(Bloomberg Terminal)
85% of Revenue
Bloomberg Enterprise 5% of Revenue
Bloomberg Industries 5% of Revenue
Bloomberg News & Media 5% of Revenue

8. Bloomberg Professional Services
• $24,000 a year
• 11 languages
• market moving news
• independent research
• parallel data

9. Financial Information
• Profitable! 325,000 subscriptions globally
• A private company
• $9 billion revenue in 2014
• estimated $9.3 billion revenue in 2015

10. Secret Sauce
• High Quality Data
• Network Building
• High Price

11. Competition
Financial Information Platforms
Pros
• huge amount of users
• professional
• higher data quality
Cons
• expensive
• complex

15. Prediction
• $uccess!
• Remain a Private Company?

16. References
• https://en.wikipedia.org/wiki/Bloomberg_L.P.
• https://www.linkedin.com/company-beta/2494
• https://www.bloomberg.com/professional/products-
solutions/
• http://www.valuewalk.com/2013/12/bloomberg-
beats-reuters/