REVShare Comprehensive Capabilities Deck

1. Greater Reach and Accountability
JOIN THE TV REVOLUTION

2. 24-YEAR LEADERSHIP
Proprietary technology and infrastructure
to optimize your performance-based
Television advertising
REVSHARE
TVs LARGEST COST-PER-ACTION NETWORK
2
The premier solution for CPA TV advertising. Recognizing our past
experience and innovative optimization expertise for enabling campaigns to
perform above expectations, can be leveraged as a new and incredibly
productive asset for our clients.
Let REVShare optimize your media placements with one turnkey solution.

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Established Company:
• Founded in 1989
• Privately held, and backed by The Carlyle U.S. Growth Fund and HIG Ventures
Large Footprint:
• REVShare operates the largest Cost-per-Action Television ad network in the U.S.
• 1,700+ English and Spanish local market stations, national cable networks, cable
systems, cable interconnects, and syndicators
• Coverage across all Nielsen ranked DMA markets with concentration in the Top 20
Pay for Performance:
• REVShare enables advertisers to pay on a Cost-per-Action basis
• Similar to Internet paid search models and CPA ad networks
Proven Model:
• REVShare services many of the largest direct response verticals and brands
• In recent years, REVShare delivered over $500 million (low SQAD) of inventory for
less than $50 million paid in responses
REVSHARE
OVERVIEW

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COMPANY INSIGHTS
REVSHARE’S BUSINESS MODEL
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Fulfilling A Market Need w/ Basic Economics
DemandSupply
• Television advertising marketplace often
has unsold, remnant airtime (ad inventory)
across all Dayparts and Programming
• There’s a need to monetize these airings
without “discounting” rate cards and content
• We partner with 1,700+ national and
local TV affiliates, aggregate their
inventory creating a ‘blind network’, and
share in revenues garnered
• Access to :30 and :60 second spot inventory,
across Anglo + U.S. Hispanic markets
• Performance-based marketers looking to
reach consumers with a pay-per-
performance (CPA) model
• Major Ad Agencies leveraging buying
power and/or direct Clients working
independently
• Advertisers with sizable budgets, running
national ads on TV or other major media
(Online Video, Radio, Mobile)
• Portfolio of advertisers span Financial
Services, Auto and Life Insurance,
Consumer Electronics, Legal Services,
Travel, etc…

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• Team of media professionals that
leverage relationships to garner
unsold airtime inventory
• “Blindly” aggregate TV avails to
create national (unwired) network
• Provide detailed analytics and
dashboard of advertisers’
performance
• Share revenue generated from
advertiser portfolio
• Team of ad sales & business
development reps (NY/LA/SD)
prospecting and managing
accounts of scale
• Covering major and boutique ad
agencies, as well as direct clients
• Testing campaigns in advance of
national TV ad launch
• Pricing all campaign on a CPA
basis
Market Presence and Services
Ad SalesMedia Sales
COMPANY INSIGHTS
REVSHARE’S BUSINESS MODEL

6. 6
TELEVISION HAS CHANGED

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The day of having a handful of broadcast
stations has turned into hundreds of channels
delivered across multiple platforms
contributing to fragmentation.

8. "Half the money
I spend on
advertising is
wasted; the
trouble is
I don't know
which half."
The Father of Modern Advertising
JOHN WANAMAKER
8

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REVSHARE
THE TV BUYING LANDSCAPE
Unit Rate
for Direct Response
CPM
for Brand Buy
CPA
Pay for results
RiskLess RiskNielsen
ACCOUNTABLE ADVERTISING

10. REVSHARE
THE BEST OF BOTH WORLDS
Performance-Based
Accountability
Environment & Impact
Television Internet
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11. Local Broadcast Network
Affiliates = 661
Local Broadcast
Independents = 260
Local Cable MSOs &
Interconnects = 407
Local Broadcast
Hispanic = 90
National Networks = 109
REVSHARE
REVSHARE NETWORK FOOTPRINT: 1773 RELATIONSHIPS
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Syndicators = 196 Spanish Networks = 50

12. REVSHARE
DISTRIBUTION BYDAYPART
Over 88% of consumer response generated between the hours of 6A-12A local time. Early Fringe
through Prime Dayparts comprise 37% of consumer response.
Based on 2012 actual REVShare client responses
12
EM
8.3%
DA
37.8%
EF
11.8%
EN
5.9%
PA
4.6%
PR
15.8%
LN
2.1%
LF
5.3%
ON
8.5%
Early Morning (06:00-09:00)
Day (09:00-16:00)
Early Fringe (16:00-18:00)
Early News (18:00-19:00)
Prime Access (19:00-20:00)
Prime (20:00-23:00)
Late News (23:00-23:30)
Late Fringe (23:30-01:00)
Over Night (01:00-06:00)

13. Over 80% generated from top 100 markets.
REVSHARE
CONSUMER RESPONSE BY DMA
1-20
37.1%
21-40
13.8%
41-60
14.2%
61-80
8.0%
81-100
7.2%
101-120
6.1%
121-140
6.1%
141-160
3.0%
161-180
2.5%
181-200
1.7% 201-210
0.4%
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Based on 2012 actual REVShare client responses

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Local Broadcast and REVShare’s Network
DMA Comparison Household Comparison
0
50
100
Total U.S. Households REVShare Households
0
70
140
210
DMA's DMA's Monitored
by Sigma
DMA's REVShare Is
Active In
210 205
198
115.6M 111.5M
Based on 2012 Nielsen Sigma Data

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Distribution by Network Affiliation
FOX, 23.7%
ABC, 12.8%
NBC, 13.6%
CBS, 6.5%
MNT, 21.2%
CW, 18.0%
IND, 4.2%
Based on 2012 actual REVShare distribution

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WHY IT WORKS
EASE OF ENTRY
EASYTOMANAGE
Online dashboard
to view metrics
REVShare
optimization
SAVETIME
One conversation
covering multiple
outlets
LOWCOST
Innovative technology
eliminates over 90%
of commercial
distribution costs

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CLIENT RESOURCES: PERFORMANCE AND FORECASTING
ACCESS PROPRIETARY DASHBOARD

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REACH
IT WORKS BECAUSE OF THE SIZEAND SCALE OF
REVSHARE'S NETWORKAND DELIVERY
Source: 2008 Custom Research using Nielsen SIGMA Tracking, Ratings, and low SQAD data.
Over $500,000,000
Media value in a single year!
600,000+ consumer phone calls and
leads generated per year

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REVSHARE
VALUE PROPOSITION
Multi-Sales Channel Integration:
Integrates into advertiser’s inbound call centers, SMS systems, offer-specific promo codes and URL’s
Call Center SMS Systems Specific Promo
Codes and URL’s

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REVSHARE
BUSINESS SOLUTIONS
We know all the RIGHT PEOPLE.
We are TURNKEY.
We get you VISIBILITY, REACHAND SCALE.
We deliver MEASURABLE ROI, SOYOU ONLY PAYFOR
RESULTS

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PROCESS
GETTING STARTED
CPA Test Process:
• REVShare runs an initial two-week test on a pre-determined test bed to determine
payout economics prior to full network distribution.
• Test Costs
• REVShare only charges a single flat fee for the two-week test.
• REVShare charges $4,850 per :60, or $2,475 for a 30-second spot
• To Get Started
• REVShare collects the assets: spot, defined lead and unique call-to-action (800
number, URL, promo code), integration, Test Agreement signed and payment
received.
• Post test: Payout and quarterly budget determined. Contract and Addendum
signed. Ready for full distribution on REVShare’s Network.

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Let the
REVShare
model work
for you
Contact Your REVShare Representative Today:
Shannon Nelson, SVP Sales and Sales Development
(951) 216-6528
Shannon.Nelson@Revshare.com
www.revshare.com
32836 Wolf Store Rd, Temecula, CA 92592