Bwark Productions is a UK comedy production company known for the hit E4 series The Inbetweeners. They produced the movie spin-off of the series, which had a $3.5 million budget. Though it only earned $36,000 domestically, it was a huge worldwide success with $86 million in international box office earnings. The film was marketed heavily online and through trailers targeting the core audience of 15-25 year olds who enjoyed the TV series.

1. BY TAYLOR
CASE STUDY

2. BWARK PRODUCTIONS
• Bwark Productions is a London based comedy producer
founded in 2004 by two former Channel 4 commissioning editors
– Iain Morris and Damon Beesley
• Bwark is best known in the UK for its hit E4 comedy series The
Inbetweeners.

3. THE INBETWEENERS MOVIE
• Mark Lesbirel Managing Director
• Damon Beesley Director
• Iain Morris Director
• Leo Martin Head of Production

4. THE INBETWEENERS MOVIE-CONTEXTHISTORY
• A spin off from a successful series on E4.
• The Inbetweeners enjoyed three series on E4 and was the most
successful in term, of viewings for a digital channel.

5. THE INBETWEENERS MOVIE
• Budget: £3,500,000
• Domestic Box Office:$35,955
• International Box Office:$86,015,365
• Worldwide Box Office:$86,051,320

6. PRE-PRODUCTION
• Bwark Films is the production company
• Young Films(joint producer)who had previously backed less
successful films but always been involved as producer of
inbetweeners TV show
• Entertainment Film Distributors distributed the film in the UK for
theatrical release
• Channel 4 had DVD and TV right to the film
• Film 4 have rental; rights through 4OD until the film is screened
on UK TV.

7. BWARK FILMS
• Advised to sell to Zodiak Media in the interest of
shareholders
• The sale to Zokiak group will allow the
producers/founders of Bwark film to access a global
network. It will also put them in a better position to fund
and distribute furture comedy films.

8. ENTERTAINMENT FILM DISTRIBUTORS
• The UK’s leading independent Film Distributor
• The company was founded in 1978 and has showed continuing
growth and success since the time distributing a wide range of
product and building a significant film library.
• Whilst Entertainment Film Distributors had the rights to the film
for cinema exhibition, Channel 4 retained the rights for sales on
the DVD market..

9. PRIMARY AUDIENCE
• Those that enjoyed the TV series. Mostly ages 15-25 to signify
thoese approaching sixth form and those who just left university.
• The release date of the summer holidays and DVD release at
Christmas allowed many of them to go see the film at the
cinema/watch on DVD over festive period. A lack of sporting
events and poor British summer would have also supported this.

10. MARKETING AND USE OF WEB 2.0
The film was promoted on
internet through having a
Facebook page, twitter
account and fan page.

11. TRAILERS
• The same version or variation of the trailer were available
across platforms such as YouTube.

12. MARKETING
• The role of the marketing department is to:
• Create visibility
• Generate a buzz
• Get posters designed
• Produce the trailers
• Demonstrate a good sue of the internet

13. EHIBITION
• Home Exhibition

14. SYNERGY
• Year book release
• Competition entry

15. CROSS MEDIA PUBLICITY

16. PUBLICITY
A film
premiere
helped the
film gain
publicity

17. TIE-INS
• The film was also advertised through other thing such as:
merchandise