2. Demographics
Demographics of a target audience include the following:
Age
Gender
Location/Ethnicity
Socio-Economic Class
Languages
3. Age
The age of my target audience
would be 16 and above because
this is the most common age of
EDM fans. Some of the lyrics used
in EDM can be unsuitable for
younger audiences, therefore my
magazine would not be
appropriate for anyone under the
age of 16 in my opinion.
4. Gender
My magazine is aimed at both genders as dance music is not
aimed at a specific audience. However, my product may be
more popular with males because of the aggressive nature of
various dance artists and sub-genres of EDM such as Dubstep
which focuses on hard hitting, violent sounds as opposed to
more feminine genres like Pop that are much more light-
hearted.
5. Location/Ethnicity
I want my target audience to be from all
over Britain, not just a specific area in the
country as I believe EDM is very popular
in Britain in a huge variety of cities and
towns where there are several dance
music events in nightclubs and festivals.
7. Socio-Economic Class
I want my target audience’s socio economic class to
be from around the E or D groups as these tend to
be students and lower-paid workers, which is what
I want my magazine to be mainly aimed at as I
believe they can afford my magazine (priced at
around £2.00 to £2.99). Also, students are the most
popular audience of EDM from my own experience
so the classes D and E would be suitable for my
magazine.
8. Psychographics
In addition to demographics, I can also state the psychographics of
my target audience which include:
Personality/Lifestyle
Interests
Buying habits
9. Psychographics
Firstly I would like my target audience to enjoy the EDM genre,
but they should also enjoy partying (not necessarily drinking as
my target audience age group starts at 16) and socializing with
friends, sharing their music interests with them.
They may also have a carefree attitude, with hedonistic
ideologies on life, and I plan to use language that suits this
personality in my magazine. My audience should also enjoy
social networking, for example showing their love for their
favourite EDM artists on sites such as Twitter and Facebook.
They could also enjoy producing music themselves and I plan to
have tutorials in my magazine for creating music on computer
software that they can relate to these features and be educated
by them.
Finally, their buying habits would be mainly concert tickets,
albums and possibly music production software.
10. Tommy
This is Tommy, he has just turned 18 and is
staying at a University in London studying
Music Technology. Tommy was born in the
UK and has a part time job at his local
supermarket.
On the weekend, Tommy loves going to
nightclubs with friends from his University
and going to concerts where his favourite
EDM artists such as Deadmau5 and Skrillex
perform.
Tommy would be interested in my music
magazine as he is likes to produce his own
music on his laptop and would benefit from
the music software tutorials that it provides.
Tommy is an example of a stereotypical
reader of my magazine.
