The key points that will make LinkedIn work better to promote your business

1. LinkedIn as a
Lead Generator

2. What do you want LinkedIn to
do for you?
If you don’t know where you’re going
any road will get you there!

3. Who are you trying to reach?

4. Optimising your profile
Summary
Experience
Uploads
Articles

5. Capturing attention
Do you stand out from the crowd?
• Good profile headshot
• Professional headline that attracts the
eye
• Headlines and subheadlines
• Added value

6. Hunting down new business
• Tag your contacts
• Use the search tools
• Leverage groups
• Do your homework

7. Being a valuable connection
• Share valuable material
• Introduce people
• Help with advice
• Curate content of value

8. Join the StepbyStep LinkedIn
programme
www.insidenews.co.uk/linkedin-
webinar-series
LinkedIn as a Lead Generator
• 9 sessions
• 15 minutes each
• 2 per week
• An assignment for each session