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Creating Your LinkedIn Profile


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Creating Your LinkedIn Profile

  1. 1. Common Mistakes and Tips toCorrect them©2012 LinkedIn Corporation. All Rights Reserved. 6
  2. 2. Mistake #1No Profile Picture/ Bad Picture X X X XTip: Put up a professional picture of yourself • Preferably a head shot with light background • Wear your natural smile • Avoid excessive jewelry, sun-glasses, fancy landscapes in background etc • Do not have another person with you in the picture frame • Some one who comes in to meet you after viewing your profile picture should be able to recognize you easily©2012 LinkedIn Corporation. All Rights Reserved. 7
  3. 3. Mistake #2Vague/ Non-relevant Professional HeadlineWhy is your headline so important? • It is your first impression on other people when they see you on LinkedIn. • It almost always follows the mention of your name, everywhere on LinkedIn – this is your tagline! X XTip: Think the ‘Marketing’ way • Create a precise, powerful statement • Make yourself memorable • Excite the reader • If your Title & Organization’s brand are powerful, they could also form your headline©2012 LinkedIn Corporation. All Rights Reserved. 8
  4. 4. Mistake #3Boring SummaryKeep it interesting & precise – It’s your elevator pitch! • Inject your personality into the Summary • Connect with the reader, create impact • Outline USPs – Use key words that your target audience would search for to find you • Keep it conversational – write from 1st person (unless your brand requires otherwise), Avoid clichéd wordsTip: Have a format: • Introduce yourself & talk about who YOU are. Make people see you as an interesting person. Talk about how you came to where you are today. • Talk about who THEY are – who do you help? Talk about who your target client is – Be subtle here. • Finish by talking about what you offer. Don’t give away everything here – just talk about what you mainly do, and how people can benefit from it.©2012 LinkedIn Corporation. All Rights Reserved. 9
  5. 5. Mistake #4Incomplete Description of ExperienceYour Career history tells your story: • Tells people about your career path • Adds to your professional image when you showcase your past work & results achieved • Allows your ex-colleagues to find you on LinkedIn easilyTip: Complete this section in full. Think the ‘Sales’ way! • Include both current position & past positions • Detail specific accomplishments in each • Let type-ahead find your company, so you can connect with past colleagues©2012 LinkedIn Corporation. All Rights Reserved. 10
  6. 6. Mistake #5No Mention of Skills & Expertise in the relevant profile sectionWhy mentioning Skills & Expertise is important? • It helps to showcase your core strengths as a professional • Other professionals can endorse your skills on your profile that lends credibility to your professional imageTip: Have a list that’s consistent with your professional image • Target your strengths • Prioritize the skills/ expertise that you wish to mention • Do not fake©2012 LinkedIn Corporation. All Rights Reserved. 11
  7. 7. Mistake #6No RecommendationsWhy Recommendations are important? • Adds to your professional image by letting viewers know what other professionals who have worked with you think about you • Recommendations lend credibility to what you say about yourself • Recommendations that you write for others also impact your credibility – be careful & honest when you recommend othersTip: Keep a healthy mix • Only ask a recommendation from those who know you well. Give recommendations only to those you know well & genuinely appreciate. • Be specific – Ask the referee to recommend you for something specific that you worked on together. Ask them to include what happened as a result of your working together • Regularly manage your Recommendations and keep them relevant to your current work- profile • Be prudent while recommending others©2012 LinkedIn Corporation. All Rights Reserved. 12
  8. 8. Mistake #7Excessive/ Irrelevant Group MembershipsHow are Groups important? • Allow you to learn & stay abreast through participation in industry/ domain specific discussions with other relevant professionals • Allow you to position yourself as a subject matter expertTip: Stick to what’s relevant; Control your visibility • Only join groups that are relevant for you • Be judicious in deciding which Group memberships would you like to showcase on your LinkedIn profile • Participate in relevant discussions and share expertise to increase your visibility • Be positive in outlook & constructive in approach©2012 LinkedIn Corporation. All Rights Reserved. 13
  9. 9. Additional Important Elements ofyour LinkedIn profile©2012 LinkedIn Corporation. All Rights Reserved. 14
  10. 10. Additional elements of your LinkedIn profileYour Public Profile URL • Your public profile appears when people search for you on Google, Yahoo!, Bing, etc. • You can edit your Public Profile from the Settings page to - Make it visible to everyone or to no one in search engine results - Show only the basics like your name, industry, location, # of recommendations - Add or remove profile elements like picture, current positions or education - Customize your public profile URL to enhance your online visibilityYour Connections • Connect with trusted friends, former colleagues, classmates, industry leaders, partners & other professionals • The quality your network also reflects on your personal imageWebsites • Mention links to you Website, Blogs or other articles published by you onlineVolunteer Experience & Causes; Certifications; Honors & Awards; Patents; Projects etc • Helps in projecting a more holistic personal image that includes your world viewEducation • Provides others insight about the formal education you went through • Makes it easier for your classmates to find you on LinkedIn©2012 LinkedIn Corporation. All Rights Reserved. 15