Using LinkedIn for Business Growth Workshop

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  • This should talk about finding a connection
  • Using LinkedIn for Business Growth Workshop

    1. 1. LinkedIn for Business Intermediate Strategies
    2. 2. LinkedIn helps Market your business Develop business partnerships Increase your network Increase your credibility Find partners Find service providers Find employees 2
    3. 3. Getting found on LinkedIn Optimize your profile for business 3
    4. 4. Target Audience Who? Where? What? 4
    5. 5. LinkedIn Advertising LinkedIn Advertising• Sign in to LinkedIn• Start an Ad• Click| Advertising | in the footer
    6. 6. Target Audience As defined by LinkedIn Advertising
    7. 7. Next Step
    8. 8. Next Step
    9. 9. Your Audience Your Audience• Using LinkedIn Advertising, define at least one (1) target market• List three (3) target markets for your business, with or without LinkedIn
    10. 10. Keywordsfor your audiencefor your audience What do they care about? How do they speak?
    11. 11. Step in
    12. 12. CPA or more I am an accountant. ~ or ~I’m an accountant specializing in GCs. ~ or ~ I’m an Accountant built for General contractors.
    13. 13. Your Keywords Your Keywords• Pair up• List 5 keywords that each of your targets use when searching for your services• Ask your partner what they would use when searching for your service
    14. 14. Where to use your keywords Your Headline Your current work experience your past work experience summary specialties skills projects website URLs
    15. 15. Examples
    16. 16. HeadlinesSimple | Compelling | Value DrivenSimple | Compelling | Value Driven
    17. 17. Current Experience Restate your keywords Restate your keywords
    18. 18. Past Experience Proof of your keywords Proof of your keywords
    19. 19. SummaryYour sales pageYour sales page
    20. 20. Specialties & Skills Keyword List Keyword List
    21. 21. ProjectsInclude partnersInclude partners
    22. 22. Additional Info Custom URLs | Interests Custom URLs | Interests
    23. 23. Perfection is not necessary.LinkedIn is fluid and should be updated – frequently, if you wish.
    24. 24. Use your keywords Use your keywordsUse keywords in your profile 1. Your headline 2. Current work experience 3. Past work experience 4. Summary 5. Specialties 6. Skills 7. Projects 8. Website URLs
    25. 25. Open the store It’s time to reach out to people
    26. 26. Recommendations Giving and receiving
    27. 27. Give FirstChances are others will reciprocateChances are others will reciprocate
    28. 28. Great ExamplesWrite about them and their benefit to youWrite about them and their benefit to you
    29. 29. Recommendations Recommendations• Find one current connection to recommend• Write a recommendation for them
    30. 30. IntroductionsMeet someone you want to know
    31. 31. It IS who you know
    32. 32. Just Ask…
    33. 33. Just Ask…
    34. 34. Introductions Introductions• Find a connection’s profile• View their connections• Pick someone to request an introduction• Cancel (for now)
    35. 35. Answers(Questions & Answers)
    36. 36. More > Answers
    37. 37. Answers Answers• Visit LinkedIn Answers• Find a question you can answer with authority• Answer it
    38. 38. LinkedIn for BusinessThank you for your time today

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