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1 of 5
To consolidate our knowledge
of demographics and
psychographics.
By the end of this lesson you will all
revise what is meant by the terms
psychographics and demographics. You
will have produced a diagram detailing a
member of a certain demographics
media consumptions patterns like this
one…
Golden challenge: Write a list of possible ways you could engage this
target audience in a music video.
Demographics is about income, whereas
Psychographics is about lifestyle.
All of the presentation is on blog.
Task:
Situate yourself in a demographic
and use one of the lifestyle
segmentation abbreviations and
make a model for yourself.
Even better: If you have an idea
for the genre you will be working
in do the same for a member of
this target audience.

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Gcse media audience profiling

  • 1. To consolidate our knowledge of demographics and psychographics. By the end of this lesson you will all revise what is meant by the terms psychographics and demographics. You will have produced a diagram detailing a member of a certain demographics media consumptions patterns like this one…
  • 2. Golden challenge: Write a list of possible ways you could engage this target audience in a music video.
  • 3. Demographics is about income, whereas Psychographics is about lifestyle.
  • 4.
  • 5. All of the presentation is on blog. Task: Situate yourself in a demographic and use one of the lifestyle segmentation abbreviations and make a model for yourself. Even better: If you have an idea for the genre you will be working in do the same for a member of this target audience.