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INFO@GPSHOPPER.COMWWW.GPSHOPPER.COM
SOURCES: BIG DOOR, BOND BRAND LOYALTY, CAM FOUNDATION, DELOITTE DIGITAL, SEARCH ENGINE JOURNAL, SIGN MIND
2. MAKE YOUR TERMS CLEAR AND SIMPLE
loyalty benefits
how to receive rewards
multichannel access
3. SEND REDEMPTION REMINDERS
unredeemed points
expiring rewards
1. PROVIDE EASY ACCESS TO FEATURES
points balance
rewards
loyalty status
TIPS FOR A BETTER
MOBILE LOYALTY PROGRAM
40% of users turn to
competitor sites after a
bad mobile experience
61% of users have a better
opinion of brands that offer a
good mobile experience
LOYAL CUSTOMERS ARE
MOBILE APP CUSTOMERS
6 in 10 users would switch
brands if it meant getting
more benefits
64%64% of customers visit businesses
with mobile reward programs
more frequently
A prospect needs to see or hear your
marketing message at least 7x before they
take action and buy from you.
MARKETING RULE OF 7
MOBILE REWARDS ARE KEY
FOR REPEAT CUSTOMERS
a 5% increase in customer loyalty
can result in over a 25% increase in revenue
88%88% of businesses with
a mobile loyalty program
are more profitable
Retail loyalty memberships
have grown 162%
in the past decade
LOYAL CUSTOMERS DRIVE SALES
THE IMPACT OF MOBILE LOYALTY PROGRAMS
ON BRANDS AND BUSINESSES
Customer LoyaltyCustomer Loyalty

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The Impact of Mobile on Retailer's Loyalty Programs

  • 1. INFO@GPSHOPPER.COMWWW.GPSHOPPER.COM SOURCES: BIG DOOR, BOND BRAND LOYALTY, CAM FOUNDATION, DELOITTE DIGITAL, SEARCH ENGINE JOURNAL, SIGN MIND 2. MAKE YOUR TERMS CLEAR AND SIMPLE loyalty benefits how to receive rewards multichannel access 3. SEND REDEMPTION REMINDERS unredeemed points expiring rewards 1. PROVIDE EASY ACCESS TO FEATURES points balance rewards loyalty status TIPS FOR A BETTER MOBILE LOYALTY PROGRAM 40% of users turn to competitor sites after a bad mobile experience 61% of users have a better opinion of brands that offer a good mobile experience LOYAL CUSTOMERS ARE MOBILE APP CUSTOMERS 6 in 10 users would switch brands if it meant getting more benefits 64%64% of customers visit businesses with mobile reward programs more frequently A prospect needs to see or hear your marketing message at least 7x before they take action and buy from you. MARKETING RULE OF 7 MOBILE REWARDS ARE KEY FOR REPEAT CUSTOMERS a 5% increase in customer loyalty can result in over a 25% increase in revenue 88%88% of businesses with a mobile loyalty program are more profitable Retail loyalty memberships have grown 162% in the past decade LOYAL CUSTOMERS DRIVE SALES THE IMPACT OF MOBILE LOYALTY PROGRAMS ON BRANDS AND BUSINESSES Customer LoyaltyCustomer Loyalty