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THE FOUR SOURCES 
OF 
MOBILE APP ROI 
© GPSHOPPER 2014 ALL RIGHTS RESERVED 1
“WHY DO I NEED AN APP?” 
© GPSHOPPER 2014 ALL RIGHTS RESERVED 2
Mobile is Here to Stay … and Growing! 
51% 
ECOMMERCE 
VISITS 
© GPSHOPPER 2014 ALL RIGHTS RESERVED 3 
OF 
Fierce Retailer, “Mobile Commerce Index report” September 9, 2014 
61% 
IOS
Americans Spend More Time in Apps Than Online 
© GPSHOPPER 2014 ALL RIGHTS RESERVED 4 
Source: Comscore Incorporated, 2014
Mobile is Here to Stay … and Growing! 
© GPSHOPPER 2014 ALL RIGHTS RESERVED 5 
Source: Flurry Analytics 
6x 
CONSUMERS SPEND MORE TIME 
IN RETAILERS’ APPS 
THAN THEY DID ONE YEAR AGO 
THE AVERAGE 
PERSON SPENDS 
OVER 2 
HOURS 
PER DAY 
IN APPS
App Users and Mobile Web Users are NOT the Same 
“An app is an opportunity for a brand to leverage 
its most loyal customers.” 
© GPSHOPPER 2014 ALL RIGHTS RESERVED 6 
Source: Adobe “Retail Shopping: Mobile Usage on the Rise” 2013 
78% of app 
users are 
return visitors, 
compared to 40% on 
mobile sites 
Source: eConsultancy “10 interesting digital marketing statistics we've seen this week”
Rue lala Sees App Customers as the Most Valuable 
7 
“Members who use our apps are exponentially more 
valuable to us both from a demand and visitation standpoint. 
Mobile accounts for over 50 percent of our daily traffic and 
we expect this to grow this season.” 
© GPSHOPPER 2014 ALL RIGHTS RESERVED
Grainger Sees A Bigger Future For Mobile Apps 
8 
“Today about 41% of all mobile sales for Grainger take place 
via a mobile app. But within a few years, apps could account 
for 70% of all mobile commerce.” 
© GPSHOPPER 2014 ALL RIGHTS RESERVED
In-App mCommerce Sales are Growing 
42% 
OF 
MCOMMERCE 
SALES 
Source: Internet Retailer, “How Often Do Shoppers Use Retail Apps?” August 21, 2014 
© GPSHOPPER 2014 ALL RIGHTS RESERVED 9
Yeah. You Need an App for That. 
OR 
Push Notifications Scan in store Payments 
(NFC or otherwise) 
Beacons Apple Watch 
(or any other wearable) 
© GPSHOPPER 2014 ALL RIGHTS RESERVED 10
The Four Sources of Mobile App ROI 
1) Increased Average Order Value (AOV) 
2) Higher Conversion Rate 
3) Impact of Push Notifications 
4) In-Store and Brand Benefits 
© GPSHOPPER 2014 ALL RIGHTS RESERVED 11 
1 
2 
3 
4
INCREASED AOV 
© GPSHOPPER 2014 ALL RIGHTS RESERVED 12 
1
The AOV of App Users 
Surpasses that of Mobile Web 
20% 
order size on app 
vs. mobile web 
© GPSHOPPER 2014 ALL RIGHTS RESERVED 13 
Source: GPShopper Analytics
The AOV of App Users 
Surpasses that of Mobile Web 
Contributing Factors: 
20% • Ease of browsing experience 
© GPSHOPPER 2014 ALL RIGHTS RESERVED 14 
order size on app 
vs. mobile web 
• Ability to segment customers 
• Ability to upsell based on customer profiles
HIGHER CONVERSION RATE 
© GPSHOPPER 2014 ALL RIGHTS RESERVED 15 
2
Apps Offer Higher Conversions than Mobile Web 
Source: eConsultancy “10 interesting digital marketing statistics we've seen this week” 
© GPSHOPPER 2014 ALL RIGHTS RESERVED 16
Apps Offer Higher Conversions than Mobile Web 
Contributing Factors: 
• Ability to persist app login 
• Streamlined checkout process 
• Mobile Web experiences higher 
cart abandonment rate 
© GPSHOPPER 2014 ALL RIGHTS RESERVED 17
IMPACT OF PUSH NOTICATIONS 
© GPSHOPPER 2014 ALL RIGHTS RESERVED 18 
3
Impact of Push Notifications 
19 
+ typical same-day success rate for GPShopper clients 
150% 20-50% 
© GPSHOPPER 2014 ALL RIGHTS RESERVED 
Source: GPShopper Analytics 
TRAFFIC SPIKE 
% 
INCREASE IN 
CONVERSION RATE
Impact of Push Notifications 
ONLY 8% OF 
PEOPLE WAIT OR 
IGNORE A PUSH 
NOTIFICATION 
BEFORE CHECKING IT 
COUPONS VIA PUSH 
ARE REDEEMED 
8x MORE 
THAN THOSE 
VIA E-MAIL 
© GPSHOPPER 2014 ALL RIGHTS RESERVED 20 
Source: Flurry Analytics, Deloitte Digital
Impact of Push Notifications 
And remember: 
Push alerts are ONLY 
available with an app. 
© GPSHOPPER 2014 ALL RIGHTS RESERVED 21
Impact of Push Notifications 
Apple’s NEW Actionable Notifications 
© GPSHOPPER 2014 ALL RIGHTS RESERVED 22
Impact of Push Notifications 
Apple’s NEW Actionable Notifications 
• Ability to showcase products 
using images and links 
• Expect this to be BIG this 
holiday season 
© GPSHOPPER 2014 ALL RIGHTS RESERVED 23
IN-STORE & BRAND BENEFITS 
© GPSHOPPER 2014 ALL RIGHTS RESERVED 24 
4
25 
Apps Influence In-Store Sales 
By the end of 
2014, that number 
will climb to 50 
percent ($1.5 
trillion) of total 
store sales 
© GPSHOPPER 2014 ALL RIGHTS RESERVED 
Mobile 
interactions 
influence 36 cents 
of every dollar 
spent in the 
retail store 
($1.1 trillion)
Walmart App Users Spend 40% More 
than the Average Shopper 
“Those who have our app are making 
2X as many trips to Walmart, 
and their spend is 40% more.” 
Wanda Young, Vice President of Digital Marketing Walmart 
© GPSHOPPER 2014 ALL RIGHTS RESERVED 26
In-Store and Brand Benefits 
Almost 
50% use 
mobile 
in-store for 
15+ 
minutes 
1 in 3 
shoppers use 
their smartphone 
to find information 
instead of asking 
store staff 
In-St ore and Brand Benefits 
84% 
smartphone 
shoppers use 
their devices 
to help shop 
while in a store 
© GPSHOPPER 2014 ALL RIGHTS RESERVED 27
67% 
OF CONSUMERS HAVE A 
BETTER OPINION OF A 
BRAND WHEN IT 
PROVIDES A GOOD 
MOBILE EXPERIENCE 
© GPSHOPPER 2014 ALL RIGHTS RESERVED 28 
Source: GPShopper Analytics, Deloitte Digital 
In-Store and Brand Benefits 
APP USERS SPEND 
25% MORE 
IN-STORE ANNUALLY
Download GPShopper’s 
Mobile App ROI Calculator 
http://go.gpshopper.com/app-roi-model 
© GPSHOPPER 2014 ALL RIGHTS RESERVED 29
30 
THANK YOU! 
584 Broadway, Suite 904 
New York, NY 10012 
123 W Madison, 19th Floor 
Chicago, IL 60602 
NY : 212-488-2222 
CHI: 312-929-2439 
Email: info@gpshopper.com 
@gpshopper

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The Four Sources of Mobile App ROI

  • 1. THE FOUR SOURCES OF MOBILE APP ROI © GPSHOPPER 2014 ALL RIGHTS RESERVED 1
  • 2. “WHY DO I NEED AN APP?” © GPSHOPPER 2014 ALL RIGHTS RESERVED 2
  • 3. Mobile is Here to Stay … and Growing! 51% ECOMMERCE VISITS © GPSHOPPER 2014 ALL RIGHTS RESERVED 3 OF Fierce Retailer, “Mobile Commerce Index report” September 9, 2014 61% IOS
  • 4. Americans Spend More Time in Apps Than Online © GPSHOPPER 2014 ALL RIGHTS RESERVED 4 Source: Comscore Incorporated, 2014
  • 5. Mobile is Here to Stay … and Growing! © GPSHOPPER 2014 ALL RIGHTS RESERVED 5 Source: Flurry Analytics 6x CONSUMERS SPEND MORE TIME IN RETAILERS’ APPS THAN THEY DID ONE YEAR AGO THE AVERAGE PERSON SPENDS OVER 2 HOURS PER DAY IN APPS
  • 6. App Users and Mobile Web Users are NOT the Same “An app is an opportunity for a brand to leverage its most loyal customers.” © GPSHOPPER 2014 ALL RIGHTS RESERVED 6 Source: Adobe “Retail Shopping: Mobile Usage on the Rise” 2013 78% of app users are return visitors, compared to 40% on mobile sites Source: eConsultancy “10 interesting digital marketing statistics we've seen this week”
  • 7. Rue lala Sees App Customers as the Most Valuable 7 “Members who use our apps are exponentially more valuable to us both from a demand and visitation standpoint. Mobile accounts for over 50 percent of our daily traffic and we expect this to grow this season.” © GPSHOPPER 2014 ALL RIGHTS RESERVED
  • 8. Grainger Sees A Bigger Future For Mobile Apps 8 “Today about 41% of all mobile sales for Grainger take place via a mobile app. But within a few years, apps could account for 70% of all mobile commerce.” © GPSHOPPER 2014 ALL RIGHTS RESERVED
  • 9. In-App mCommerce Sales are Growing 42% OF MCOMMERCE SALES Source: Internet Retailer, “How Often Do Shoppers Use Retail Apps?” August 21, 2014 © GPSHOPPER 2014 ALL RIGHTS RESERVED 9
  • 10. Yeah. You Need an App for That. OR Push Notifications Scan in store Payments (NFC or otherwise) Beacons Apple Watch (or any other wearable) © GPSHOPPER 2014 ALL RIGHTS RESERVED 10
  • 11. The Four Sources of Mobile App ROI 1) Increased Average Order Value (AOV) 2) Higher Conversion Rate 3) Impact of Push Notifications 4) In-Store and Brand Benefits © GPSHOPPER 2014 ALL RIGHTS RESERVED 11 1 2 3 4
  • 12. INCREASED AOV © GPSHOPPER 2014 ALL RIGHTS RESERVED 12 1
  • 13. The AOV of App Users Surpasses that of Mobile Web 20% order size on app vs. mobile web © GPSHOPPER 2014 ALL RIGHTS RESERVED 13 Source: GPShopper Analytics
  • 14. The AOV of App Users Surpasses that of Mobile Web Contributing Factors: 20% • Ease of browsing experience © GPSHOPPER 2014 ALL RIGHTS RESERVED 14 order size on app vs. mobile web • Ability to segment customers • Ability to upsell based on customer profiles
  • 15. HIGHER CONVERSION RATE © GPSHOPPER 2014 ALL RIGHTS RESERVED 15 2
  • 16. Apps Offer Higher Conversions than Mobile Web Source: eConsultancy “10 interesting digital marketing statistics we've seen this week” © GPSHOPPER 2014 ALL RIGHTS RESERVED 16
  • 17. Apps Offer Higher Conversions than Mobile Web Contributing Factors: • Ability to persist app login • Streamlined checkout process • Mobile Web experiences higher cart abandonment rate © GPSHOPPER 2014 ALL RIGHTS RESERVED 17
  • 18. IMPACT OF PUSH NOTICATIONS © GPSHOPPER 2014 ALL RIGHTS RESERVED 18 3
  • 19. Impact of Push Notifications 19 + typical same-day success rate for GPShopper clients 150% 20-50% © GPSHOPPER 2014 ALL RIGHTS RESERVED Source: GPShopper Analytics TRAFFIC SPIKE % INCREASE IN CONVERSION RATE
  • 20. Impact of Push Notifications ONLY 8% OF PEOPLE WAIT OR IGNORE A PUSH NOTIFICATION BEFORE CHECKING IT COUPONS VIA PUSH ARE REDEEMED 8x MORE THAN THOSE VIA E-MAIL © GPSHOPPER 2014 ALL RIGHTS RESERVED 20 Source: Flurry Analytics, Deloitte Digital
  • 21. Impact of Push Notifications And remember: Push alerts are ONLY available with an app. © GPSHOPPER 2014 ALL RIGHTS RESERVED 21
  • 22. Impact of Push Notifications Apple’s NEW Actionable Notifications © GPSHOPPER 2014 ALL RIGHTS RESERVED 22
  • 23. Impact of Push Notifications Apple’s NEW Actionable Notifications • Ability to showcase products using images and links • Expect this to be BIG this holiday season © GPSHOPPER 2014 ALL RIGHTS RESERVED 23
  • 24. IN-STORE & BRAND BENEFITS © GPSHOPPER 2014 ALL RIGHTS RESERVED 24 4
  • 25. 25 Apps Influence In-Store Sales By the end of 2014, that number will climb to 50 percent ($1.5 trillion) of total store sales © GPSHOPPER 2014 ALL RIGHTS RESERVED Mobile interactions influence 36 cents of every dollar spent in the retail store ($1.1 trillion)
  • 26. Walmart App Users Spend 40% More than the Average Shopper “Those who have our app are making 2X as many trips to Walmart, and their spend is 40% more.” Wanda Young, Vice President of Digital Marketing Walmart © GPSHOPPER 2014 ALL RIGHTS RESERVED 26
  • 27. In-Store and Brand Benefits Almost 50% use mobile in-store for 15+ minutes 1 in 3 shoppers use their smartphone to find information instead of asking store staff In-St ore and Brand Benefits 84% smartphone shoppers use their devices to help shop while in a store © GPSHOPPER 2014 ALL RIGHTS RESERVED 27
  • 28. 67% OF CONSUMERS HAVE A BETTER OPINION OF A BRAND WHEN IT PROVIDES A GOOD MOBILE EXPERIENCE © GPSHOPPER 2014 ALL RIGHTS RESERVED 28 Source: GPShopper Analytics, Deloitte Digital In-Store and Brand Benefits APP USERS SPEND 25% MORE IN-STORE ANNUALLY
  • 29. Download GPShopper’s Mobile App ROI Calculator http://go.gpshopper.com/app-roi-model © GPSHOPPER 2014 ALL RIGHTS RESERVED 29
  • 30. 30 THANK YOU! 584 Broadway, Suite 904 New York, NY 10012 123 W Madison, 19th Floor Chicago, IL 60602 NY : 212-488-2222 CHI: 312-929-2439 Email: info@gpshopper.com @gpshopper