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2014
GPSHOPPER
Mobile Solutions for Retailers and Brands
©	
  GPSHOPPER	
  2014	
  	
  	
  ALL	
  RIGHTS	
  RESERVED	
  
2

5 Ways Mobile Saves Money
©	
  GPSHOPPER	
  2014	
  	
  	
  ALL	
  RIGHTS	
  RESERVED	
  
3
1) No More Plastic
©	
  GPSHOPPER	
  2014	
  	
  	
  ALL	
  RIGHTS	
  RESERVED	
  
4
Retailers can spend more than $500,000 each year producing loyalty
and credit cards for their customers
Plastic
5
Mobile
• Everything in one
place


• No plastic cards
or paper receipts
to worry about


• Saves retailers
money from
creating loyalty
cards


• Easy payment
•  Unorganized receipts and rewards


•  Less probability of customer making a transaction


•  More probability of cards getting lost or stolen
© GPSHOPPER 2014 ALL RIGHTS RESERVED
Comparison of Plastic vs. Mobile
©	
  GPSHOPPER	
  2014	
  	
  	
  ALL	
  RIGHTS	
  RESERVED	
  
6
2) Rewards via Push
By pushing rewards to customers, they are
more likely to make a spontaneous purchase,
rather than worrying about a paper coupon. 
7
© GPSHOPPER 2014 ALL RIGHTS RESERVED
Only 8% of consumers wait or ignore a push
notification before checking it.

ExactTarget
Rewards sent by push notification are opened
8x more than those sent via e-mail.

Search Engine Journal
3) Hitting the Bullseye
© GPSHOPPER 2014 ALL RIGHTS RESERVED
Retailers can trigger incentives to reach current 

or prospective customers based on…
9
© GPSHOPPER 2014 ALL RIGHTS RESERVED
10
Location
© GPSHOPPER 2014 ALL RIGHTS RESERVED
11
Demographics
© GPSHOPPER 2014 ALL RIGHTS RESERVED
12
Purchase Patterns
© GPSHOPPER 2014 ALL RIGHTS RESERVED
13
and Search History
© GPSHOPPER 2014 ALL RIGHTS RESERVED
14
4) Better Branding & Customer Loyalty
© GPSHOPPER 2014 ALL RIGHTS RESERVED
15
© GPSHOPPER 2014 ALL RIGHTS RESERVED
61% of people have a better opinion of brand
s when they offer a good mobile experience.

Latitude
57% of people won’t recommend a company
with a poor mobile experience.

Search Engine Journal
Better Mobile
Experience
Better Opinion
of Brand
Word of Mouth
Marketing
16
5) Dynamic Digital
© GPSHOPPER 2014 ALL RIGHTS RESERVED
17
Nuffin’
$2.79
© GPSHOPPER 2014 ALL RIGHTS RESERVED
Swap expensive
merchandise displays
and physical structures
for Bluetooth Low Energy
(BLE) beacon technology
Engage with consumers
directly on their
smartphones
Personalize a unique
in-store shopping experience
exclusive to each customer
18
© GPSHOPPER 2014 ALL RIGHTS RESERVED
61% of people have a better opinion of brand
s when they offer a good mobile experience.

Latitude
57% of people won’t recommend a company
with a poor mobile experience.

Search Engine Journal
Better Mobile
Experience
Better Opinion
of Brand
Word of Mouth
Marketing

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5 Ways A Mobile Strategy Can Save Retailers Money

  • 1. 2014 GPSHOPPER Mobile Solutions for Retailers and Brands
  • 2. ©  GPSHOPPER  2014      ALL  RIGHTS  RESERVED   2 5 Ways Mobile Saves Money
  • 3. ©  GPSHOPPER  2014      ALL  RIGHTS  RESERVED   3 1) No More Plastic
  • 4. ©  GPSHOPPER  2014      ALL  RIGHTS  RESERVED   4 Retailers can spend more than $500,000 each year producing loyalty and credit cards for their customers
  • 5. Plastic 5 Mobile • Everything in one place
 • No plastic cards or paper receipts to worry about
 • Saves retailers money from creating loyalty cards
 • Easy payment •  Unorganized receipts and rewards
 •  Less probability of customer making a transaction
 •  More probability of cards getting lost or stolen © GPSHOPPER 2014 ALL RIGHTS RESERVED Comparison of Plastic vs. Mobile
  • 6. ©  GPSHOPPER  2014      ALL  RIGHTS  RESERVED   6 2) Rewards via Push
  • 7. By pushing rewards to customers, they are more likely to make a spontaneous purchase, rather than worrying about a paper coupon. 7 © GPSHOPPER 2014 ALL RIGHTS RESERVED Only 8% of consumers wait or ignore a push notification before checking it. ExactTarget Rewards sent by push notification are opened 8x more than those sent via e-mail. Search Engine Journal
  • 8. 3) Hitting the Bullseye © GPSHOPPER 2014 ALL RIGHTS RESERVED
  • 9. Retailers can trigger incentives to reach current 
 or prospective customers based on… 9 © GPSHOPPER 2014 ALL RIGHTS RESERVED
  • 10. 10 Location © GPSHOPPER 2014 ALL RIGHTS RESERVED
  • 11. 11 Demographics © GPSHOPPER 2014 ALL RIGHTS RESERVED
  • 12. 12 Purchase Patterns © GPSHOPPER 2014 ALL RIGHTS RESERVED
  • 13. 13 and Search History © GPSHOPPER 2014 ALL RIGHTS RESERVED
  • 14. 14 4) Better Branding & Customer Loyalty © GPSHOPPER 2014 ALL RIGHTS RESERVED
  • 15. 15 © GPSHOPPER 2014 ALL RIGHTS RESERVED 61% of people have a better opinion of brand s when they offer a good mobile experience. Latitude 57% of people won’t recommend a company with a poor mobile experience. Search Engine Journal Better Mobile Experience Better Opinion of Brand Word of Mouth Marketing
  • 16. 16 5) Dynamic Digital © GPSHOPPER 2014 ALL RIGHTS RESERVED
  • 17. 17 Nuffin’ $2.79 © GPSHOPPER 2014 ALL RIGHTS RESERVED Swap expensive merchandise displays and physical structures for Bluetooth Low Energy (BLE) beacon technology Engage with consumers directly on their smartphones Personalize a unique in-store shopping experience exclusive to each customer
  • 18. 18 © GPSHOPPER 2014 ALL RIGHTS RESERVED 61% of people have a better opinion of brand s when they offer a good mobile experience. Latitude 57% of people won’t recommend a company with a poor mobile experience. Search Engine Journal Better Mobile Experience Better Opinion of Brand Word of Mouth Marketing