Infographic by GPShopper: Statistics show how mobile apps are changing the retail industry. #statistics #mobile #retail #apps #research #business #trends #shopping #mcommerce #ecommerce

1. CONSUMERS SPEND
6x
MORE TIME
IN RETAILERS’ APPS
THAN THEY DID ONE YEAR AGO
RETAILERS’ APPS WITH
“STORE MODE”
MORE
ENGAGEMENT
5x
GATHER
THE IMPORTANCE OF MOBILE IN RETAIL
ALL IN THE APP-TITUDE
IN THE US
224
MILLION
MONTHLY
THERE ARE
APP USERS
9 10
SMS MESSAGES ARE READ
LESS THAN 3 MINUTES
AFTER THEY ARE RECEIVED
OUT OF
OF MOBILE SHOPPERS
USE “STORE LOCATOR”
EN ROUTE TO A STORE
70%
MOBILE
TIME
20%
SPENT IN A
BROWSER
80%
SPENT IN
APPS
80
MOBILE-OPTIMIZED
OF MOBILE USERS WANT
PRODUCT INFORMATION
WWW.GPSHOPPER.COM
SOURCES: Deloitte Digital, ExactTarget, Flurry, Moosylvania, Nielsen, Point Inside, Responsys, Search Engine Journal
PER DAY
THE AVERAGE
PERSON SPENDS
OVER 2
HOURS
60%
OF MOBILE SHOPPERS USE THEIR
SMARTPHONES WHILE IN A STORE
WHILE IN A STORE
IN APPS
ACTIVE
SMARTPHONE USER
THE AVERAGE
x
150
PER
INTERACTS WITH IT
DAY
COUPONS VIA PUSH
8
ARE REDEEMED
MORE
THAN THOSE
x
VIA E-MAIL
%
OF
ONLY 8%
PEOPLE WAIT OR
NOTIFICATION
BEFORE CHECKING IT
IGNORE A PUSH