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GPSHOPPER 
5 Ways to Increase Your Mobile ROI this Holiday Season
ABOUT GPSHOPPER 
2 
+ who we are and what we do 
Connecting 
with mobile 
consumers to 
revolutionize 
retail. Cloud Based, 
enterprise-class 
mobile 
platform 
GPShopper is an integrated mobile platform 
enabling retailers & brands to launch large scale 
mobile solutions driving loyalty, commerce and 
engagement. 
Enable clients to deploy branded native app 
solutions which can be operationalized with 
CMS and reporting tools. 
Located in New York and Chicago - all of our 
platform development is done on site. 
© GPSHOPPER 2014 ALL RIGHTS RESERVED 
Beacons 
Maya Mikhailov 
EVP, CoFounder 
$400M 
transactions
© GPSHOPPER 2014 ALL RIGHTS RESERVED 3
PLATFORM FEATURES 
Loyalty features include: 
• 3rd party loyalty 
integration 
• In-store check-in points 
• Personalized Offers 
• Price & Stock Alerts 
Commerce features include: 
• eCommerce integration 
• In-store inventory 
• Registry 
• Offers & Coupons 
• Wishlist Sync 
SDK for 
3rd party 
developers 
+ international support for all common languages and currently deployed in 17 languages 
4 
+ examples of our 200+ in-store, commerce, loyalty, marketing and social 
features 
© GPSHOPPER 2014 ALL RIGHTS RESERVED 
In-store features include: 
• Mobile Payment 
• Beacons 
• Store Locator 
• 1D/2D Scanning 
• In-store mapping 
Marketing features include: 
• Marketing Banners 
• Push Notifications 
• Events 
• Contests 
• User Segmentation 
Social features include: 
• Share by & feeds: 
Facebook, Twitter, 
Pinterest, Instagram 
• Video 
• My Moment (UGC)
SELECTION OF OUR CLIENTS 
+ 5% of Americans engaged with our products last holiday season 
© GPSHOPPER 2014 ALL RIGHTS RESERVED 5
OCT – NOV: PRE 
HOLIDAY 
© GPSHOPPER 2014 ALL RIGHTS RESERVED
APP LAUNCH OR 
HARDENING 
© GPSHOPPER 2014 ALL RIGHTS RESERVED 7
FOCUS 1: APP LAUNCH OR HARDENING 
1) If you are just launching a mobile app, try to launch 
before Nov 10th to allow for time to build audience and 
harden features. 
© GPSHOPPER 2014 ALL RIGHTS RESERVED 8 
2) Load and Scale Test! 
3) Plan your Push Notification Calendar to align with 
cross-channel marketing triggers. 
Interactive Push for iOS and Android!
USER AQUISITION 
© GPSHOPPER 2014 ALL RIGHTS RESERVED 9
TIME = APPS GROWING IN MOBILE SALES 
42% 
OF 
MCOMMERCE 
SALES 
© GPSHOPPER 2014 ALL RIGHTS RESERVED 10 
* Internet Retailer, “How Often Do Shoppers Use Retail Apps?” August 21, 2014
APPS OUTPERFORM ON CONVERSION 
© GPSHOPPER 2014 ALL RIGHTS RESERVED 11 
Source: eConsultancy “10 interesting digital marketing statistics we've seen this week”
Rue lala Sees App Customers as the Most Valuable 
12 
“Members who use our apps are exponentially more valuable to 
us both from a demand and visitation standpoint. Mobile 
accounts for over 50 percent of our daily traffic and we expect 
this to grow this season….” 
© GPSHOPPER 2014 ALL RIGHTS RESERVED
FOCUS 2: USER AQUISITION 
1) Use all of your Social Media Channels – especially effective is 
© GPSHOPPER 2014 ALL RIGHTS RESERVED 13 
Facebook and FB Install Ads 
2) Make sure you are sending emails advertising the app 
3) Most importantly – leverage your existing Mobile Website with 
iOS or Android Smartbanners!
THANKSGIVING 
THURSDAY, NOVEMBER 27th 
© GPSHOPPER 2014 ALL RIGHTS RESERVED
AMERICANS SPEND MORE TIME IN APPS MOBILE 
WEB 
© GPSHOPPER 2014 ALL RIGHTS RESERVED 15
FOCUS: PRE-SHOPPING & EARLY DEALS 
© GPSHOPPER 2014 ALL RIGHTS RESERVED 16 
1) Videos 
2) Alerts timed for that night – use new iOS8 and Android Alerts to 
showcase products and offers 
3) Tons of pre-shopping browsing, if open deals early will see a lot 
of traffic of registered users pre-buying especially after dinner 
4) Make checkout easier with Apple Pay, PayPal, etc 
Interactive Push for iOS 
and Android L (maybe)!
BLACK FRIDAY + 
WEEKEND FRIDAY, NOVEMBER 28th + 29th, 30th 
© GPSHOPPER 2014 ALL RIGHTS RESERVED
FOCUS: SHOP THE DEAL & SAVE THE SALE 
1) Geo-fenced push notifications for special offers to shoppers 
© GPSHOPPER 2014 ALL RIGHTS RESERVED 18 
standing in line 
2) If you are a retailer in the Apple Pay Launch now is the time to 
put it into action 
3) Allow for in-store scanning to “save the sale” on items which 
are sold out locally but available online 
4) Piloting Beacons? Now is the time to reinforce messaging and 
use the opportunity to rotate in-store offers by store.
GROUND SHIPPING CUTOFF 
AS EARLY AS THURS DEC 18th for DEC 24th DELIVERY 
© GPSHOPPER 2014 ALL RIGHTS RESERVED
FOCUS: SHOP LOCALLY 
1) Push Messaging to Local Stores / Store Locator – 
© GPSHOPPER 2014 ALL RIGHTS RESERVED 20 
hours prominent 
2) Local Inventory Integration (if available) 
3) Last minute gift guides of items generally found in-store
PRE NEW YEARS! 
AS EARLY AS THURS DEC 18th for DEC 24th DELIVERY 
© GPSHOPPER 2014 ALL RIGHTS RESERVED
FOCUS: SHOP LOCALLY 
1) Push Messaging to Local Stores / Store Locator – hours 
© GPSHOPPER 2014 ALL RIGHTS RESERVED 22 
prominent 
2) Local Inventory Integration (if available) 
3) Last minute gift guides of items generally found in-store
Grainger Sees A Bigger Future For Mobile Apps 
23 
“Today about 41% of all mobile sales for Grainger take place via 
a mobile app. But within a few years, apps could account for 
70% of all mobile commerce.” 
© GPSHOPPER 2014 ALL RIGHTS RESERVED
Walmart App Users Spend 40pc More Than Average Shopper 
“…those who have our app are making twice as many trips to 
Walmart, and their spend is 40 percent more.” 
Wanda Young, Vice President of Digital Marketing Walmart 
© GPSHOPPER 2014 ALL RIGHTS RESERVED 24
APP USERS & WEB MOBILE USERS ARE THE SAME 
“An app is an opportunity for a brand to leverage its most loyal customers.” 
- Kohl's 
© GPSHOPPER 2014 ALL RIGHTS RESERVED 25 
Source: Abobe “Retail Shopping: Mobile Usage on the Rise”, 2013 
78% of apps 
users were 
return visitors, 
compared to 40% on mobile 
sites 
Source: eConsultancy “10 interesting digital marketing statistics we've seen this week”
NO ONE WILL USE MY APP 
© GPSHOPPER 2014 ALL RIGHTS RESERVED 26 
49% 
have downloaded 5+ 
retailer apps 
Source: Chain Store Age, June 2013 
41% 
use retail apps 
downloaded weekly, 15% 
daily 
20 
minutes+ 
of monthly app 
engagement 
Source: GPShopper Cross Retail Statistics 2013 
You already have the tools: brand + launch planning
27 
THANK YOU! 
584 Broadway, Suite 904 
New York, NY 10012 
123 W Madison, 19th Floor 
Chicago, IL 60602 
NY : 212-488-2222 
CHI: 312-929-2439 
Email: info@gpshopper.com 
@gpshopper

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5 Ways Retailers Can Increase Holiday ROI with Mobile

  • 1. GPSHOPPER 5 Ways to Increase Your Mobile ROI this Holiday Season
  • 2. ABOUT GPSHOPPER 2 + who we are and what we do Connecting with mobile consumers to revolutionize retail. Cloud Based, enterprise-class mobile platform GPShopper is an integrated mobile platform enabling retailers & brands to launch large scale mobile solutions driving loyalty, commerce and engagement. Enable clients to deploy branded native app solutions which can be operationalized with CMS and reporting tools. Located in New York and Chicago - all of our platform development is done on site. © GPSHOPPER 2014 ALL RIGHTS RESERVED Beacons Maya Mikhailov EVP, CoFounder $400M transactions
  • 3. © GPSHOPPER 2014 ALL RIGHTS RESERVED 3
  • 4. PLATFORM FEATURES Loyalty features include: • 3rd party loyalty integration • In-store check-in points • Personalized Offers • Price & Stock Alerts Commerce features include: • eCommerce integration • In-store inventory • Registry • Offers & Coupons • Wishlist Sync SDK for 3rd party developers + international support for all common languages and currently deployed in 17 languages 4 + examples of our 200+ in-store, commerce, loyalty, marketing and social features © GPSHOPPER 2014 ALL RIGHTS RESERVED In-store features include: • Mobile Payment • Beacons • Store Locator • 1D/2D Scanning • In-store mapping Marketing features include: • Marketing Banners • Push Notifications • Events • Contests • User Segmentation Social features include: • Share by & feeds: Facebook, Twitter, Pinterest, Instagram • Video • My Moment (UGC)
  • 5. SELECTION OF OUR CLIENTS + 5% of Americans engaged with our products last holiday season © GPSHOPPER 2014 ALL RIGHTS RESERVED 5
  • 6. OCT – NOV: PRE HOLIDAY © GPSHOPPER 2014 ALL RIGHTS RESERVED
  • 7. APP LAUNCH OR HARDENING © GPSHOPPER 2014 ALL RIGHTS RESERVED 7
  • 8. FOCUS 1: APP LAUNCH OR HARDENING 1) If you are just launching a mobile app, try to launch before Nov 10th to allow for time to build audience and harden features. © GPSHOPPER 2014 ALL RIGHTS RESERVED 8 2) Load and Scale Test! 3) Plan your Push Notification Calendar to align with cross-channel marketing triggers. Interactive Push for iOS and Android!
  • 9. USER AQUISITION © GPSHOPPER 2014 ALL RIGHTS RESERVED 9
  • 10. TIME = APPS GROWING IN MOBILE SALES 42% OF MCOMMERCE SALES © GPSHOPPER 2014 ALL RIGHTS RESERVED 10 * Internet Retailer, “How Often Do Shoppers Use Retail Apps?” August 21, 2014
  • 11. APPS OUTPERFORM ON CONVERSION © GPSHOPPER 2014 ALL RIGHTS RESERVED 11 Source: eConsultancy “10 interesting digital marketing statistics we've seen this week”
  • 12. Rue lala Sees App Customers as the Most Valuable 12 “Members who use our apps are exponentially more valuable to us both from a demand and visitation standpoint. Mobile accounts for over 50 percent of our daily traffic and we expect this to grow this season….” © GPSHOPPER 2014 ALL RIGHTS RESERVED
  • 13. FOCUS 2: USER AQUISITION 1) Use all of your Social Media Channels – especially effective is © GPSHOPPER 2014 ALL RIGHTS RESERVED 13 Facebook and FB Install Ads 2) Make sure you are sending emails advertising the app 3) Most importantly – leverage your existing Mobile Website with iOS or Android Smartbanners!
  • 14. THANKSGIVING THURSDAY, NOVEMBER 27th © GPSHOPPER 2014 ALL RIGHTS RESERVED
  • 15. AMERICANS SPEND MORE TIME IN APPS MOBILE WEB © GPSHOPPER 2014 ALL RIGHTS RESERVED 15
  • 16. FOCUS: PRE-SHOPPING & EARLY DEALS © GPSHOPPER 2014 ALL RIGHTS RESERVED 16 1) Videos 2) Alerts timed for that night – use new iOS8 and Android Alerts to showcase products and offers 3) Tons of pre-shopping browsing, if open deals early will see a lot of traffic of registered users pre-buying especially after dinner 4) Make checkout easier with Apple Pay, PayPal, etc Interactive Push for iOS and Android L (maybe)!
  • 17. BLACK FRIDAY + WEEKEND FRIDAY, NOVEMBER 28th + 29th, 30th © GPSHOPPER 2014 ALL RIGHTS RESERVED
  • 18. FOCUS: SHOP THE DEAL & SAVE THE SALE 1) Geo-fenced push notifications for special offers to shoppers © GPSHOPPER 2014 ALL RIGHTS RESERVED 18 standing in line 2) If you are a retailer in the Apple Pay Launch now is the time to put it into action 3) Allow for in-store scanning to “save the sale” on items which are sold out locally but available online 4) Piloting Beacons? Now is the time to reinforce messaging and use the opportunity to rotate in-store offers by store.
  • 19. GROUND SHIPPING CUTOFF AS EARLY AS THURS DEC 18th for DEC 24th DELIVERY © GPSHOPPER 2014 ALL RIGHTS RESERVED
  • 20. FOCUS: SHOP LOCALLY 1) Push Messaging to Local Stores / Store Locator – © GPSHOPPER 2014 ALL RIGHTS RESERVED 20 hours prominent 2) Local Inventory Integration (if available) 3) Last minute gift guides of items generally found in-store
  • 21. PRE NEW YEARS! AS EARLY AS THURS DEC 18th for DEC 24th DELIVERY © GPSHOPPER 2014 ALL RIGHTS RESERVED
  • 22. FOCUS: SHOP LOCALLY 1) Push Messaging to Local Stores / Store Locator – hours © GPSHOPPER 2014 ALL RIGHTS RESERVED 22 prominent 2) Local Inventory Integration (if available) 3) Last minute gift guides of items generally found in-store
  • 23. Grainger Sees A Bigger Future For Mobile Apps 23 “Today about 41% of all mobile sales for Grainger take place via a mobile app. But within a few years, apps could account for 70% of all mobile commerce.” © GPSHOPPER 2014 ALL RIGHTS RESERVED
  • 24. Walmart App Users Spend 40pc More Than Average Shopper “…those who have our app are making twice as many trips to Walmart, and their spend is 40 percent more.” Wanda Young, Vice President of Digital Marketing Walmart © GPSHOPPER 2014 ALL RIGHTS RESERVED 24
  • 25. APP USERS & WEB MOBILE USERS ARE THE SAME “An app is an opportunity for a brand to leverage its most loyal customers.” - Kohl's © GPSHOPPER 2014 ALL RIGHTS RESERVED 25 Source: Abobe “Retail Shopping: Mobile Usage on the Rise”, 2013 78% of apps users were return visitors, compared to 40% on mobile sites Source: eConsultancy “10 interesting digital marketing statistics we've seen this week”
  • 26. NO ONE WILL USE MY APP © GPSHOPPER 2014 ALL RIGHTS RESERVED 26 49% have downloaded 5+ retailer apps Source: Chain Store Age, June 2013 41% use retail apps downloaded weekly, 15% daily 20 minutes+ of monthly app engagement Source: GPShopper Cross Retail Statistics 2013 You already have the tools: brand + launch planning
  • 27. 27 THANK YOU! 584 Broadway, Suite 904 New York, NY 10012 123 W Madison, 19th Floor Chicago, IL 60602 NY : 212-488-2222 CHI: 312-929-2439 Email: info@gpshopper.com @gpshopper

Editor's Notes

  1. Get your users Registered for easier checkout
  2. App users spend 25% more in-store and 15% more online – Internet Retailer, BBY Stat