Digital Marketing Strategy for Kellogg's

1. KELLOGG’S DIGITAL
PLAN
Lauren Grattan

2. BRAND MESSAGE
Kellogg’s embodies
 Integrity
 Accountability
 Passion
 Humility
 Simplicity
 Results
Simplify their message
 Inconsistent across webpages and social media platforms

3. AUDIENCE
Kellogg’s reaches a vast amount of audiences
In my opinion, their most important audience is families
 Specifically, mothers
This is currently one their audiences but I think it deserves
more emphasis

4. ONLINE ADVERTISING
Video Ad Campaigns
 Video ads are the most affective
 Easier to share via social media outlets
Print Ad Campaigns
 Print ads aren’t as successful
 Increase incentive offers in print advertisements

5. SOCIAL MEDIA
Facebook
 Multiple platforms
 Confusing message
 Inconsistent branding
Twitter & Instagram
 Not enough coverage
 Need to increase customer interaction and outreach

7. WEBSITE

8. INBOUND MARKETING
Blog Posts Content Offers
 Philanthropic
 Not advertised
 Email marketing
 Social media

9. BUDGET AND KPI’S
Budget
 SEM
 Social Media Advertising
Key Performance Indicators
 Conversion Rates
 Leading Indicators

10. CONCLUSION
Loyal Consumers
 Adjust to their audiences
Trusted Brands
Strong Message
 Respectable values
 Show consistency