Learn to scale your business by generating leads with digital marketing.

1. Finance&Insurance
Industry
SUBLMNL MEDIA | ADAM PECHT
Omni-
Channel
Digital
Marketing

2. Finance & Insurance
Industry
INSURANCEINDUSTRYAVERAGES
Cost Per Click Conversion Rate Cost Per Lead
$3.77 9.1% $41.43

3. Current Marketing
Strategies
Attending networking events to build
relationships.
REFERRALS
Sending email blasts to old email
addresses. Low KPIs (Deliverability, Open,
Response, etc.)
EMAIL
Agents calling old phone numbers
COLD CALLS
Posting helpful curated content on Social.
Only reaching first degree connections.
ORGANIC SOCIAL CONTENT
Landing page controlled by parent
corporation.
CORPORATE LANDING PAGE
Diagnostic

4. The Sublmnl Method
SEARCH ENGINE
Intent based marketing
SOCIAL MEDIA
Highly targeted marketing.
EMAIL
Existing customers and
leads.
The New Era of Marketing
Data Backed Omni-Channel Marketing

5. Search Engine
SEO
Optimizing webpages to be ranked on the
first page of search results.
GOOGLE ADS
Pay to appear at the top of the page
when consumers search a certain
keyword or phrase.
88%
OF CONSUMERS PRE-RESEARCH
PURCHASES
Intent Based Marketing
Overview

6. Search Engine
Marketing is top of the
sales funnel, but
produces highly
qualified leads.
SEARCH ENGINE
MARKETING
Goals
Strategies
Wildcards
Drive traffic to website
Lead form submissions
Meetings scheduled
Phone calls received
Audience for re-marketing
Purchased insurance
plans
Competition for keywords
Not able to get approved
for building your own
landing pages
No one needs insurance
Landing pages optimized
lead generation
Landing page created for
each insurance policy
Search Engine
Optimization
Keywords that are easy
to rank for
(i.e. Lowry Auto
Insurance)
AdWords
Purchasing keywords that
relate to each product

7. Social Media
ORGANIC SOCIAL
Posts that will build your brand.
PAID SOCIAL
Ads appear audience newsfeed.
Influencer marketing
54%
OF TIME SPENT ON PHONE IS
SPENT ON SOCIAL MEDIA
Highly Targeted Marketing
Overview

8. Social Media
Marketing plays a role
in every level of the
funnel.
SOCIAL MEDIA
MARKETING
Goals
Strategies
Wildcards
Brand awareness
Drive traffic to website
Sales/Lead generation
Staying top of mind
Retargeting web traffic
Audience for re-marketing
Facebook changes
targeting parameters
Our ads get declined
Insurance becomes a
regulated industry
Social strategy for each
channel
Organic content
Paid Ads
Creative specific to each
product and campaign
Finely tuned audiences
(custom, lists, and
lookalike)
Influencer Marketing

9. Email Marketing
LIST SEGMENTATION
Personalize emails based on different
factors.
Cross-selling opportunities
TRANSACTIONAL EMAILS
Sending follow-up emails that move
customers through the funnel.
92%
OF ADULTS USE EMAIL
Existing customers and leads.
Overview

10. EMAIL MARKETINGGoals
Strategies
Wildcards
Connect with current and
past clients
Staying top of mind
Promoting promotional
campaigns
Driving traffic to website
Audience for re-marketing
Emails get sent to spam
folder
Recipients do not open mail
email addresses are
undeliverable
Sending email blasts to
email lists
Segment lists based on
insurance type
Cross sell to customers.
Send email with call to
action that leads to
landing page
Start weekly newsletter
Email Marketing allows
you to directly move
customers through the
sales funnel.

11. PAID SOCIAL
ADWORDS
EMAIL
Short
Term
SEO
ORGANIC SOCIAL
Long
Term
StrategyOptions

12. Marketing Timeline and
Deliverables
DAYS 1 - 45
Onboarding
1 Landing page
design
Deploy organic
strategy
1 Email Campaign
1 Facebook
Campaign
DAYS 46 - 90
Website Design
5 pages optimized
5 organic posts per
channel
1 Email Campaign
7 Facebook
Campaigns
DAYS 91 - 135
5 + pages
optimized
Retargeting
campaigns
5 organic posts per
channel
1 Email Campaign
7 Facebook
Campaign
DAYS 91 - 135
TBD

13. SUBLMNLMEDIA
Free Consultation
Contact Sublmnl Media to set up a free consultation
Phone: (770)851-4389
Email: atpecht@gmail.com
SublmnlMedia.com