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Digital Marketing
Digital Marketing
Introduction
 Digital platform
 Use of content to engage potential customer
 Awareness, Consideration, Conversion
 Curated Content
 Global reach
 Transparency
Traditional Marketing
Pros
 Impactful and easy to understand
 Promotional materials
 Easy to understand
 One to One marketing (person to person)
 Trustworthy
 Still a good plan for big brands
 Broad audience
Traditional Marketing
Cons.
 Expensive
 Hard to measure
 Lengthy
 Hard to target ‘target audience’
Why Digital marketing
Why Digital Marketing
 Easier to Create Brand Awareness
 Easier to find new customer
 Suitable for Small Business
 Can compete with Big Brand
 Easy Two way communication
 Owing Digital Marketing, anybody can starts business regardless of
investment
Importance of Digital Marketing
 Cost effective marketing
 High reach/brand visibility
 To build a customer base
 To get Measurable result
 To increase ROI
Disadvantages
 Negative Feedback
 Required an Expert
 Higher Transparency
 World-Wide Competition
 Time Consuming
 Securities and Privacy issue
 Interest on Internet
 Trust Issue with Customer until becoming a Brand
 Scammers
 No Face To Face Interaction
Asset For Digital Marketing
 Website
 Videos
 Photos
 Written Content
 Social Media profile
 Reviews
Reach
 SEO
 Website
 Blogs
 Information
 Deals/Offer
Consideration
 Traffic
 Engagement
 App Install
 Videos View
 Lead
 Message
Conversion
 Sale
 Review
 Refer
 Increased Brand Value
Thank You

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Digital marketing Introduction