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Branding Through Social Media

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Jennifer Butler
Jennifer Butler

The document discusses the importance of marketing for businesses. It defines marketing as the process used by companies to determine products or services of interest to customers and strategies for sales, communication, and business development. It also outlines various digital marketing tactics like social media, blogs, email campaigns, and search engine optimization that can help businesses generate awareness, build credibility, and manage customer relationships at a low cost. Social media in particular is highlighted as an important tool for businesses to build their brand, engage customers, and drive traffic to their website.

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MARKETING IS THE CORE OF ALL BUSINESS
 Jennifer Butler, Founder and Marketing Consultant  Originally from LA  BA in Marketing from SDSU  Industry background in Email and Online Marketing  Founded Prestige Insight in 2007
 MARKETING - the process by which companies determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development.  Generate Brand/Product Offering Awareness  Provides Relevant Keyword Content  Building Brand/Product Offering Credibility  Target Marketing  Building Customer Relationship Management  Communicating with Consumers
 Social Media  Geo-Location  Video Marketing  Blogs  Email Campaigns  Search Engine Optimization  Articles  E-Books  Sales Funnels with lead capture pages
 SOCIAL MEDIA – a term used to describe a type of media that is based on the conversation and interaction between people online.  How Social Media helps Business:  Builds Brand Awareness  Provides Customer Engagement  Provides back links to website  Drives traffic to website
 Facebook.com  Twitter.com  Foursquare.com  YouTube.com  Blogger.com  Wordpress.com
 Websites act as Hubs  Social Media Marketing is a Must  Brand Consistency is a Must  Understand your Target Market  Listen to your Customers  Engage with Consumers INTERNET MAKETING DOES ALL THIS AND MORE AT A LOW COST TO YOU!
CONNECT WITH US: Prestigeinsight.com Facebook.com/prestigeinsight Twitter.com/prestigeinsight Youtube.com/prestigeinsight Prestigeinsight.blogspot.com Linkedin.com/in/jenniferrbutler

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Branding Through Social Media

  • 1. MARKETING IS THE CORE OF ALL BUSINESS
  • 2.  Jennifer Butler, Founder and Marketing Consultant  Originally from LA  BA in Marketing from SDSU  Industry background in Email and Online Marketing  Founded Prestige Insight in 2007
  • 3.  MARKETING - the process by which companies determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development.  Generate Brand/Product Offering Awareness  Provides Relevant Keyword Content  Building Brand/Product Offering Credibility  Target Marketing  Building Customer Relationship Management  Communicating with Consumers
  • 4.  Social Media  Geo-Location  Video Marketing  Blogs  Email Campaigns  Search Engine Optimization  Articles  E-Books  Sales Funnels with lead capture pages
  • 5.  SOCIAL MEDIA – a term used to describe a type of media that is based on the conversation and interaction between people online.  How Social Media helps Business:  Builds Brand Awareness  Provides Customer Engagement  Provides back links to website  Drives traffic to website
  • 6.  Facebook.com  Twitter.com  Foursquare.com  YouTube.com  Blogger.com  Wordpress.com
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  • 20.  Websites act as Hubs  Social Media Marketing is a Must  Brand Consistency is a Must  Understand your Target Market  Listen to your Customers  Engage with Consumers INTERNET MAKETING DOES ALL THIS AND MORE AT A LOW COST TO YOU!