Owned, Earned, Paid, Shared Content Ecosystem
•
5 likes•807 views
A quick breakdown of the "Owned, Earned, Paid, Shared" content ecosystem, and where Lois Paul and Partners fits into the equation.
Recommended
Recommended
More Related Content
Similar to Owned, Earned, Paid, Shared Content Ecosystem
Similar to Owned, Earned, Paid, Shared Content Ecosystem (20)
Recently uploaded
Recently uploaded (20)
Owned, Earned, Paid, Shared Content Ecosystem
- 1. CONTENT ECOSYSTEM Lois Paul and Partners
- 2. Integrated social media programs leverage social channels to share content, inspire engagement and drive conversations in order to tell consistent stories that reach audiences throughout the communications lifecycle and the customer journey.
- 3. CONTENT ECOSYSTEM Content and assets that the brand controls, like websites, blogs, newsletters and posts on the client’s social properties. The result of influencer outreach to gain coverage and visibility on- and offline. Advertising through display ads, pay per click search ads, sponsorships and sponsored social media posts. Brand participation and interaction with consumers around content on social media channels that results in “shared content.”
- 4. WHERE DOES LPP FIT INTO THE EQUATION? eBooks Contests Blogs Landing Pages Video Social channels Print collateral Case studies Webinars We own the message Infographics Communities
- 5. WHERE DOES LPP FIT INTO THE EQUATION? Coverage Bylines Guest posts Feature stories Panels Speaking Awards Reviews Customer testimonials We know the influencers Blog coverage Analyst reports
- 6. WHERE DOES LPP FIT INTO THE EQUATION? Sponsored posts Promoted tweets Google AdWords Direct Mail Sponsored content Paid Publications Web/Mobile Advertising Billboards TV spots We understand the audience Radio Print
- 7. WHERE DOES LPP FIT INTO THE EQUATION? Tweets Facebook stories LinkedIn posts Customer reviews Instagram posts Hashtags Google+ Posts Comments Blogs We drive engagement Communities Other social content
- 8. IT’S ALL ABOUT BALANCE owned content through earned, paid and shared opportunities
- 9. B2B companies must and can leverage social media to tell compelling stories and achieve key business objectives. The blueprint to do this is unique for every company and must align with their communications and corporate goals.
Editor's Notes
- Owned : Content and assets that the brand controls, like websites, blogs, newsletters and posts on the client’s social properties. Earned : The result of influencer outreach to gain coverage and visibility on- and offline.Paid : Advertising through display ads, pay per click search ads, sponsorships and sponsored social media posts. Shared :Brand participation and interaction with consumers around content on social media channels that results in “shared content.”
- Owned : LPP can help clients develop social posts, find best ways to leverage content assets and establish a processes to share. Earned : LPP can help clients identify influencers to secure opportunities for guest blogging, contributed content, Q&As and interactive content (Google+ Hangouts, Twitter chats, video interviews).Paid:LPP can help clients develop content and identify channels to leverage paid promotions in order to boost social sharing/search and to amplify reach to target audiences based on social profiles including demographics and interests. Shared :LPP can help clients develop a converged approach to content that inspires followers to share the brand’s message, thus amplifying its reach and building its social proof and credentials.
- Owned : LPP can help clients develop social posts, find best ways to leverage content assets and establish a processes to share. Earned : LPP can help clients identify influencers to secure opportunities for guest blogging, contributed content, Q&As and interactive content (Google+ Hangouts, Twitter chats, video interviews).Paid:LPP can help clients develop content and identify channels to leverage paid promotions in order to boost social sharing/search and to amplify reach to target audiences based on social profiles including demographics and interests. Shared :LPP can help clients develop a converged approach to content that inspires followers to share the brand’s message, thus amplifying its reach and building its social proof and credentials.
- Owned : LPP can help clients develop social posts, find best ways to leverage content assets and establish a processes to share. Earned : LPP can help clients identify influencers to secure opportunities for guest blogging, contributed content, Q&As and interactive content (Google+ Hangouts, Twitter chats, video interviews).Paid:LPP can help clients develop content and identify channels to leverage paid promotions in order to boost social sharing/search and to amplify reach to target audiences based on social profiles including demographics and interests. Shared :LPP can help clients develop a converged approach to content that inspires followers to share the brand’s message, thus amplifying its reach and building its social proof and credentials.
- Owned : LPP can help clients develop social posts, find best ways to leverage content assets and establish a processes to share. Earned : LPP can help clients identify influencers to secure opportunities for guest blogging, contributed content, Q&As and interactive content (Google+ Hangouts, Twitter chats, video interviews).Paid:LPP can help clients develop content and identify channels to leverage paid promotions in order to boost social sharing/search and to amplify reach to target audiences based on social profiles including demographics and interests. Shared :LPP can help clients develop a converged approach to content that inspires followers to share the brand’s message, thus amplifying its reach and building its social proof and credentials.