A2 Coursework

1. Trailer Exhibition Research
Laurel Wilson

2. The purpose of a trailer is….
To introduce the main story line of film without giving away too
much away to the audience.
This is where characters are also first introduced.
These trailers are easy for audiences to access, for example on
social media websites such as YouTube, Facebook and Twitter
are able to show trailers. This is a way where people are easily
able to share trailers among friends, allowing it to gain more
publicity
Trailers can also come on during advertisement breaks on the television.
Depending on the TV station, the Trailer can vary – for example: a children's
channel such as Disney Channel is more likely to show a trailer for Pixar
movies such as the 2015 movie ‘Inside Out’.

3. The BBFC and Trailers
Trailers that are suitable for everyone would be
able to be advertised anywhere. However, if a
film is only suitable for 18’s and over, then it will
be advertised usually not where children can
see. These are rated by the BBFC.

4. Disadvantages of trailers on social
media
By having a trailer on social media, the trailer may receive negative criticism. This
negative criticism may have an influence on the audience and may also discourage them.
Rotten Tomatoes
This website is a prime example of a platform which may influence audiences views.
This is how Rotten
Tomatoes rank films.
Sometimes if
someone sees a film
score is ‘0-59%’, they
may judge it without
watching it and be
lead to believe that
it is not a good film.

5. Advantages of trailers on
social media
By having trailers on social media it is able to distributed to a mass audience,
which will result to more people knowing about the film. This is also a good
way for institutions to connect with audiences.
Social media enables institutions to reach a global audience, which can
influence the profit in the long run.
The evolution of trailers
Over time the exhibition of trailers have changed. Before, trailers would have only been
shows on TV or before a film. As technology has evolved, the exhibition of trailers have
along with it.