Here I take into account the relationship between exhibition platforms for Trailer and audiences and also what are their purpose.

1. Trailer Exhibition Research
Bridget Cardenas Pazmiño

2. What are the purpose of trailers?
• The purpose of trailers is to give a brief
introduction of what the movie is about and
what the audience is going to expect.
Trailers are also used to fill the audience
with enigmas which will then cause an
impact on the audience to go and watch the
movie.

3. How and where do audiences watch
trailers? What platform?
• There are various ways in which the
audience watches trailers, it could either be
through YouTube, Vimeo, Facebook,
Twitter, or even on Instagram. However,
trailers can also be watch as advertisements
on these social networks to promote an
upcoming movie, especially if they contain
well-known actors. Trailers can also come
up on adverts on TV or in cinema adverts
just before a movie starts. And now iTunes
also a Movie trailer app so the public can
watch brand new movies.

4. How do audiences engage with
trailers?
• Audiences engage with trailers by the CGI
that they contain and also what the trailers
provide, what is given in movies is just a
1/5 of all the climatic parts in the movie. In
trailers what engages the audience is
actually all the different editing techniques
depending on how the technique is used it
will fit certain genres. When the audience is
engaged with the trailers they usually go on
the internet to share the trailer through
social media, this will even promote the
movie adding more viewers to the
screening of the film.

5. What is the relationship between exhibition
platforms for trailers and audience; are certain
platforms for certain types of audiences?
• Movies for children are usually shown on TV and
are rated PG or U. These trailers are child friendly,
this is to make their target audience be more
attracted to the movie with just watching the movie.
Also, during cinema adverts they are promoting
more movies however, only PG and U movies since
it’s a young audience.
• Films that are aimed towards teens or adults are
shown more in reality shows or more intellectual
channels, also in social media/ networks the trailer
would be promoted. When the target audience is at
the cinema, the cinema adverts start to play new
trailers for the audience to watch usually 12A, 15,
and 18 rated movie trailers.

6. How do institutions encourage audiences
to ‘investigate’ a film’s details?
• Institutions encourages audiences
by making the trailer interesting
therefore the viewer will feel
curious about the movie therefore
investigate the age rate, what
genre it is, what actors are there,
and mainly what the movie is
about. This will also make the
audience more curious and might
find the website of the movie,
where there could be a
competition therefore making the
audience engage more with the
movie.

7. For and against using social media
for trailers.
• For:
Social media is used to promote a film
to a wider audience, this will allow the
audience even share the trailer, giving
free publicity. This will allow the
audience to have a clear opinion of the
film since they will be able to have
access to learn more about the
institution and the film.
• Against:
This would however remove the interest
of the film from the audience since they
would see what critics there are from
that certain movie. These are more
likely causes to affect the movie from
progressing and having a large impact
on the money at the box office when its
released.
Example of this situation is
‘The boy next Door’ it was
rated 10% at ‘Rotten
Tomatoes’ and at ‘imdb’ it has
a rating of 4.6/ 10.
Example of the positive critics
would be ‘The Conjuring’ they
were rated 85% at ‘Rotten
Tomatoes’ and at ‘imdb’ it has a
rating of 7.5/ 10.

8. Imagine trailers could not be exhibited
via social media, what impact would this
have on audiences and institutions?
• If trailers would not be exhibited on
social media what would happen is
that they would be show on TV or at
the cinema, this would happen when
the adverts would be shown. But the
movie would just be promoted on
newspaper or magazines since there
wouldn’t be the footage on it to see if
we would like the movie. Also if it
wouldn’t be on social media it would
have a negative impact because it
wouldn’t reach a wider audience,
therefore reducing the audience to
watch the movie and limiting the word
of mouth. The audience wouldn’t be
able to interact with the institution that
efficiently.

9. How has the exhibition of trailers
changed over time?
• The exhibition of trailers has
changed widely, now you can
just about watch it everywhere,
either at home, on the internet,
at the cinema, and even as you
go through your phone. Before
the increase of technology there
was a limited amount of places
to watch trailers and these
would be at the cinema, or at
home. Now its much easier for
audiences to get access on
trailers or anything, anywhere,
anytime.

10. How are trailers rated and regulated? What
institution is responsible for rating trailers?
How is this different from the whole film?
• ‘The Classification and Rating Administration (“CARA”) issues ratings for motion
pictures exhibited and distributed commercially to the public in the United States,
with the intent to provide parents information concerning the content of those
motion pictures, to aid them in determining the suitability of individual motion
pictures for viewing by their children.’ This is the association that rates the movie
(MPAA).
• The trailers are usually rated lower than what the actual movie, this is because since
its accessible to everybody because of social networks, therefore it has to be
appropriate for everybody.

11. How does the rating of film trailers
affect a range of audiences?
• Usually the rating of the film is
influenced by the audience
whether they would like to see it
or not. The trailer however could
influence the children, therefore
the parents could feel that they
are exposed to much, and that
the trailer is meant for an older
audience. For example killing
could be in the trailer, the
parents would feel that its
inappropriate since they would
believe that the children would
think killing is normal.

12. Identify or explain any other issues you
think are important about exhibition of
film trailers.
• The exhibition trailers usually
is 1-5 months before the actual
film comes out, they can be
found on Vimeo, YouTube,
iTunes movie trailers. However
trailers can be leaked before
the time, which can cause early
opinions from the audience for
example ‘Skyfall’ is a clear
example of this, the trailer was
leaked however, the audience
was even more attracted to it
therefore they wanted to see
the movie even more.