22. Social Media Release Tom Foremski (2006): “ Press releases are nearly useless. They typically start with a tremendous amount of top-spin, they contain pat on-the-back phrases and meaningless quotes. Often they will contain quotes from C-level executives praising their customer focus. They often contain praise from analysts, (who are almost always paid or have a customer relationship.) And so on...”
35. Thank you Contact details [email_address] www.twitter.com/bencotton www.socialwebthing.com www.linkedin.com/in/bencotton End
Editor's Notes
I’ll be very quickly going over some practical issues in social media complete with examples and considerations
It is a relatively new area so some of the definitions are still somewhat ambiguous
Does this match with what you thought social media was?
Does this match with what you thought social media was?
Wikipedia is 7 th most popular website in the world. Microsoft paid people to correct ‘inaccuracies’ on its entry. Unethical, not transparent, bias
Wikipedia is 7 th most popular website in the world. Microsoft paid people to correct ‘inaccuracies’ on its entry. Unethical, not transparent, bias
It’s a social space and people do not want it encroached by corporations – less to be spammed by them
There is always the risk of employees bring their employer into disrepute, many examples e.g. Tim Bresnan All these examples show either organisations or employees not behaving in the correct way. Permanent, immediate, public
Organisatons need to have a social media presence
Facebook being used for two-way communication, feedback and consultation, Q&As
Twitter being used as an emergency comms channel – it reports events before the news agencies does e.g. Hudson plane crash, Balloon Boy, natural disasters
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