The document proposes a logo and branding for a new music television channel called "Juke Box." It discusses creating 4 potential idents or branding spots for the channel that are bright, memorable, and showcase the logo. Feedback from a questionnaire found that viewers preferred the simple ident that clearly showed the logo and thought it was not boring to watch. The document also covers defining the target demographic as 16-30 year olds of both genders, and positioning the channel as mainstream and following current pop culture trends.

1. THE I have come up with 1 logo that is bright, memorable and
completely unique. The name is……
LOGO
JUKE BOX
The reason why I chose this name is because it is catchy and easy to
remember. The channel will be a music channel (one of the reasons
why I had chosen the name) the reason for this is because a wide
range of the audience you want to target watch music channels
and listen to music most.

2. WHAT ARE WE AIMING
FOR?
INFORM
VIEWERS
VISUAL WHAT
IDENTITY
STIMULATION CHANNEL IS
COMING ON
NEXT
BRAND
RE-BRANDING
LOYALTY

3. IDENTS
I have created 4 idents that could be your future.....
This ident is quick and simple well. it transforms
into different colours ends with a dramatic finish
I made this because I want to show case the
brands logo so the audience will instantly
recognise it when is they turn on the tv. In my
questionnaire the feedback was positive most
people said that they liked this ident most
because it is entertaining.
Because this is a music channel I wanted the
ident to include something to do with that
topic by adding music notes. I also included
some comedy as well to attract viewers. The
feedback I got from the viewers was that this
ident was funny and very entertaining
I added pixies into the ident. I
wanted to make this ident a
Christmas theme. Viewers said they
didn’t really like this ident because it
doesn’t appeal to both genders
I came up with this ident so I can
showcase the brands logo. Most people
said that this ident was simple and not
boring to watch

4. TARGET AUDIENCE:
DEMOGRAPHIC PROFILE: The channel will be
aimed at 16-30 year olds as you asked in your
brief because the age difference is so big we
need to create a balance by including shows
and idents that all ages will like. It is aimed at
both genders, aiming at both genders opens
the channel up to a wide range of viewers
and can be watched from all over the world.
The channel will be also be viewed on both
free view and cable, this means that any type
of person can watch the channel.
PSYCHOGRAPHIC PROFILE: we are aiming
at mainstreamers. People who like
following the current trends in pop
culture and who like to go with the crowd

5. RESEARCH: QUESTIONNAIRE Using a
questionnaire
helped me
understand what
people want in a
channel
I asked 10 people of
different ages. This is the
results.

6. OPPORTUNITIES
The identity of this company is very important. Whilst creating the logo I had to consider how the
ident was going to reach out to the audience in a unique way. In The idents I have produced they
don’t display texts however I can develop them and make sure it tells the viewers what programme
or music video is coming on next it will also have a voice over so the audience can see and hear
what is coming on next. Furthermore whilst creating this brand I had to consider how we can
encourage brand loyalty. We can do this by making the ident recognizable and highly entertaining,
this means the audience will instantly recognise the brand making the channel popular.
LIMITATIONS
The typography big, bold and stands out from the background I didn’t add to much of it
because people will get bored of tying to read a big paragraph of words on the screen.
The colours in the idents I have created it is very colourful and bright which makes the
ident visually stimulating and not boring to watch.
CREATIVE COMMUNICATION
To enhance my ident ideas I have to communicate visual ideas to a non-visual
audience. We can do this by creating sound effects and inform the viewer that
there is movement in the ident. A voice over to inform the viewer what programme is
coming on next.

7. COMPETITION
KISS TV: kiss TV (in case you don’t know) is a music
television channel from Box television. The music that
they usually play is hip-pop, dance and R&B. They aim
at around 16-30 year olds. Kiss said that younger side of
there target audience is called progressive youth and
that for their audience every part of their day revolves
around music. They also said that kiss helps them to feel
free and relaxed whilst having fun. For the older side of
their audience, kiss calls them modern mainstreamers
who feel in their prime and they plan to enjoy every
moment of it as they can.
4MUSIC: 4 music is a music and entertainment channel
in the united kingdom. Their target audience the same
16-30 year olds . They believe they showcase the best in
mainstream music for street addicts. They give fans
celeb exclusives and gossip.
The reason why I have chosen these two brands is because they have both got similar qualities
that I am looking for my brand and ident. They both use entertaining music and special effects
to keep the viewer watching and they meet their target market group’s needs by including
popular shows. This helps the channel to receive more viewers because the channel isn’t just for
music lovers.

8. UNIQUE SELLING
POINT (USP)
Our brand “jukebox” will give viewers a unique feel and it will give a
different approach to music. The channel will host the latest music for
even holiday season e.g. Christmas. It will be themed for that occasion.
The channel will give viewers the chance to meet their favorite celebrity.
And the channel will include a number of competitions to make viewers
feel like they are a part of the channel.
It will include programmmes that will attract more viewers like our own
channel programme which is called celebwatch. The viewers would step
into the shoes of their biggest fans. They will get to go behind the scenes of
award shows, concert tours, movies productions and premieres this is
something that no other music channel has.

9. THE CHOSEN ONE Because it is simple
and goes straight to
the point. It showcases
the logo which means
The ident I have chosen is…. the logo will be
recognizable to the
viewers.
Most viewers said
that this is their
It is easy to adapt favourite ident
and change to which is a key part
what colour scheme of why I had
or seasonal theme chosen this ident

10. THANKS FOR
LISTENING