1. How Effect is the combination of
your main product and ancilllary
texts?

2. Introduction
With the combination of the main task (the music
video) and the other media mediums such as the
Digipak and the website, it make the overall product
and promotion of the new artist seem professional.

3. Digipak
To produce our digipak we used the software-
Photoshop combined with an editing app called pic
blender.The deign of the digipak was inspired by our
research into indie pop music, the music video and
the design of the website. It was very important to
use that the design of all products look similar and
carried a house colour and style throughout, to
establish the artists brand.And importantly, the
theme of beach/seaside was included as there were
the main aspects of the music video, so it was key
that these had to be included.

4. For the Front Cover, we decided to use a picture of Paddy which was a close-up to
medium shot where he was giving the camera direct address.We conscientiously
made this decision because we wanted the album to have a personal feel to it, yet
we still wanted it to conform to the minimalistic convention which many indie pop
albums show.We manipulated the image in Photoshop, using double exposure
which you can clearly see from the above image were the background and the
picture of him are merged, making no definite distinction between them.We
thought this tied in well with the indie pop genre, as it conveys him a that little bit
different.This makes the album more eye-catching and engaging for the audience,
helping it to establish a USP (Unique Selling Point) and hopefully generate interest.
The text which we used, was a simple clear font which follows the conventions of
indie pop that is presented in capital letters.The name of the artist appears at the
top in the header of the album cover, and the album name appears at the bottom
of the front cover- this is a standard layout for CD albums which we decided to
follow, because it has brought a large amount of previous success.
Back & Front Cover Inside Cover

5. On the front cover, there is a filter used which is used
throughout the album to ensure it remains consistent in
order to establish a brand. The filter is a grey tone, which
ties in with the contrasted with the white text.These dark
colors are reinforced across the website.
The text used on the back cover, is consistent with the front
cover for the tack list.The background image, is the
textured background from the image on the Front Cover.
This is to tie in with the front cover, and again to help
establish him brand which is followed through throughout
the website. On the back cover, we had a facebook and
twitter icon, as well as having a website URL for Paddy’s
website, this helped to market Paddy’s multi platform
campaign.As well as this there is also a barcode, as this is a
key feature which needs to used to fit in with the
conventional to all album covers.

6. For the inside of the album we decided to continue with our theme
from the music video.This was mainly a beach/sea side theme, so
therefore we decided to have an image of the artist back on the same
beach which we filmed on.This helped to develop an brand for Paddy,
with keeping the same consistent themes emerging throughout.
One of the panels, used a picture on the beach, of the sand and the
waves moving out.This is an important symbolic image in our music
video and therefore we wanted to have it appear in the album cover
too.The other panel, is an picture of Paddy at the beach. Both the front
and back covers, as well as the inside panels use this same consistent
filter to establish a consistency which is required for the album, and
create a recognizable pattern which can be identified with Paddy Sloan
and this ‘Upside Down’ album.
Back & Front Cover Inside Cover

7. What did we include in our youtube and
twitter Pages ?
In terms of design, we aimed to keep a continuous house style so we
used the same image as the back cover for al social networks sites. On
twitter we posted latest updates and news to keep fans informed
about the artist. On youtube we included videos that compliment and
show the progres of the video making and the final music video.We
also posted videos of paddy performing other songs.
Youtube
Twitter
Website

8. Our Target Audience
Our targeted age is predominately females 20+ as which is what our
informative research showed us. However, we are aware that there is a
large percentage of audience that are still males, as well as a percentage of
the audience being below 20.
Therefore we designed a narrative concept which could be understood
by wide range.
Our music genre is universal so would appeal to many different people, as
most can relate to the genre of music we are portraying.
Indie pop music tends to have emotional attachments to it as many can
relate to it as people can associate it with past memories and
experiences they have had.

9. Website
For the website, we decided to use ‘Wix’ which is a website which
enables you to create your own website for free.The reason for this
choice asWix was free, easy to use and to understand and it seemed to
work well and was a popular choice amongst other media students,
proving it was reliable.As well, when searched into Google ‘Best
Interactive Presentations’ on a website it was ranked second so I knew
it was good.
I think we have used it well as we have all the conventions of what a
artist website has, for example tour date information, online store for
merchandise etc.Also, I think it does look quite professional as again we
have followed conventions.We made use of a lot of effects, proving that
we have an understanding of the software, and by using them it added a
bit of originally and style.

10. The only problems we faced was sometime, on the school
computers I couldn’t save the work that I had done to it, it wasn’t
wix fault it was purely technology.Apart from that, and overcoming
how to use it, I found it easy to use and was please with the
outcome of the website. By using wix it allowed us to have links to
the social networking sites that we have created, present the music
video, and giving other information about the artist.
When I first stated working on the website it took a while to get
use to how to use/work it and where the tools are to use it.After a
while, it soon became very easy to use as tools were labelled well
and just self explanatory. One of the key benefits were that the
software is free to use, so no costs had to be made.Another point is
that you can have as many pages as you want that already have links
to and from the home page. In terms of layout, there were a vairety
of templates you could use and then further along to adopt or you
could start from new and build and create original design.

11. Here is where you can add
things such as pictures,
music, videos, text etc. It
was easy to use, just one
click and it will appear on a
page.
Bold name of the artist is in
the centre of the page, to
grab the audience attention
and make them aware that it
is Paddy’s website. The same
text is used for title, then in
the album cover- to
reinforce brand.
The ‘page manager’ is where
you could add or delete
pages, it was so easy to use
as all you had to do was
click ‘add page’ then name
the oage, it them appeared
on the navigation bar.
Navigation bar, presents the different pages on the
website. When you scroll over a page name, it will
appear a white colour to highlight where you will have
been navigated to. The current page you are on will be
white. As shown with Home below:
We added the song of which we are
doing, as well as some other of Paddy
Sloan’s music. To add it to the website we
used a wix tool called ‘sound waves’ which
allowed us to play the music, and as well it
looks very sleek. We thought this was
importatn as Paddy Sloan is a new and
upcoming artist, therefore his work may
not of been heard that much.
Here is a menu of all
the categories of
effects which you can
edit the website
through.
The colour schemed
used was dark colours,
to dye in with the album
cover. We use blacks
and greys predominately
throughout the website.
The main image on this
page is image used
across all Paddy's Social
networking sites as the
seaside in Bangor, typing
in with the music video.