THINGS TO DO: 1 . A N A LY S E 3 F O N T C OV E R S + A N N O T A T E T H E PA G E 2 . Y O U H AV E T H I S L E S S O N 1 - 3 + H W T I M E T O P R E PA R E A P O W E R P O I N TP R E S E N TAT I O N S H OW I N G YO U R R E S E A RC H OF ANY CHOICE T H I N G S T O F I N D O U T ; L AU N C H DAT E , G E N R E , TA , H OW T H E Y A P E A L T O TA T H R O U G H C O N T E N T, I F I T S M U L T I PLATFORM, READERSHIP AND C I R C U L A T I O N F I G U R E S , F R E Q U E N C Y, P R I C E , N U M B E R O F PA G E S + T Y P I C A L A D S C O M P L E T E D O U B L E PA G E
The strap-line persuades The use of “OMG” and The font is both sans serif and readers to read on to find inside are exaggerated so it serif. It s also bold to attract it. can grab the readers the customers. attention it also shows that its is an in formal magazine. The Masthead “look” suggests The use of colours the the such as pink, magazine lilac, and bright represents looks yellow shows that and image. this is a femimine magazine. They also used Cheryl Cole is on the writing that looks front cover of the like it has been magazine. This shows handwritten to add that they use edge to the celebrities to attract magazine. fans to read the Addressing the magazine. readers directly. They made “Cheryl” Makes the readers bigger and bolder then read on because the other parts of the it makes them feel sentence this because its like they are part attracts fans and makes of it. them want to buy it This magazine fashion magazine because itThis is very persuasive this includes clothes onmake the reader want to the front page.read more. They use models to sell the The magazine has a product to the readers website to readers to It also makes the readers want find out more about to find out how they can look them and their stories the way the models do.
Launch date: February 2007 Genre: fashion and celebritiesTarget audience: The demographic profile of the readers of this magazineare people who go to school and have low income (category D) buy thismagazine. The main targeted audience is females from 16 to 25. Howeverthe psychographic profile is mainstream because people want to followthe trend such as celebrities. Furthermore this magazine is also all-aroundbecause it has different parts and styles for everyone to choose Theyappeal to this target audience because it is bright and bold. It alsocontains showcases of fashion in the high street and top celebrity stories.The magazine is multi-platform. You can access the magazine throughyour phone, internet and also apps.Frequency: This magazine appears weekly.Circulation figures: 300,161
Reach:It was read by 651,000 adults.Percentage reach:It was read by 1.3% of the adult population.Number of pages: Around 100 pages.The typical adverts for this magazine is beauty and hair products such asLOreal and Herbal Essences. Also big fashion brands such as LittleWoods and H&M.Look magazine is multiplatform because you can read the magazine onthe internet also you can download it on your phone as an app andalso in magazine form .Content: quizzes and competItion