By Shara Bull, Edward Ife, Tony Darville, Desree Akorahson
It is the cheapest product due to not
needing any actors, directors or props
We didn’t have any unique ideas
that will stand out from the
It is the biggest production and if
received well it can get a lot of media
We thought film was not a good
choice as the film industry is to
competitive. It is also very
The story/ topic is real and gives
information to viewers
We thought documentaries would
be slightly boring to our target
We thought that this was the best choice
for our media product because there is no
limit to what topics we can use.
Not offending the viewers/guests.
Inviting guests that most viewers
know or like will be the hardest
£82,507 per issue
£1 million - £30 million
£800,000 – £2 Million
Convention of Talk Show
The host tends to be well known and well respected within their
field of expertise.
Talk shows usually have live public audiences.
The music tends to be very catchy upbeat and sometimes they
play music from the person who they are actually interviewing.
In many talk shows the band is visible.
Props: sofa chairs and coffee tables to give a relaxed feeling
within the show. They also have a TV screen in between the host
and interviewee to show pictures, videos and what’s going on in
the green room.
The interviewee usually comes out through sliding door revealing
them to the audience and cameras.
Usually a chat show is very informal giving the shows a little
comedy. The interview techniques are friendly and chatty.
A talk show is usually 30-60 minutes long. After 2 interviews the
show usually goes on break depending on how long each
interview is. When the show ends they get a very popular artist
Mainstreamers and Quirkies are the best audience for our show.
They like the latest trends and finding out what is happening on the
Adding celebrities will make the show commercialized.
We decided to aim the show at 18-35 year olds as we think they watch late
night television the most, so they more likely to come across the show.
Based in London because it is very well known around the world.
We aim at any race and religion.
Both male and female.
Primary Research: Questionnaires
In order to find out our
target audiences opinions
we put together a
questionnaire. We asked
10 people both male and
female, so we know how
to appeal to both
To promote our talk show, we have decided to create two
media products. A radio advert and a print advert.
This is our print
Conventions of a Radio Advert
Radio Adverts help persuade the listener to either buy something or
make them aware of an event or organisation.
It usually takes 30-35 seconds
It provides detail about the product
It includes a lot of alliteration, to make the advert sound catchy
It has to be quick and simple so it is easier for the listener to remember
Catchy and quick music
Our radio advert will play
and promote the show
throughout radio stations.
Our Radio Advert Script
(Theme music starts then lowers, continuously plays throughout)
Edward: Hello I am Edward Ife and I am here to tell you about my exciting new
show… After Dark. We will be interviewing two special guests for our premiere
launch and they are Damani and Frida. We will be asking very personal
questions and some not so personal. So don’t miss After Dark starring me,
Edward Ife every Friday at 9.00pm on abc. Oh and don’t forget to look us up
online at www.afterdark.com/abc
Secondary Research: Internet
During our research about talk shows, we wanted to find out who
our main competitors are. Here are our results:
Alan Carr: Chatty man is an award winning British comedy chat
guests, sketches, current events and music. The demographic
profile it is aimed at is 18-30 year olds and the show begins late at
night and it appeals to males and females. Furthermore it is
available for anyone to watch whether they use cable or
satellite, as a result they have a huge audience.
Another one of our competitors is the Graham Norton show and the
Jonathan Ross show, they are both British comedy chat shows
broadcasted on BBC one. The show includes interviews with
celebrities and even performances from some of the guests. Their
target audience is the same as our chosen target audience, which is
18-35. They aim at all genders and it is on both cable and satellite.
Our reason for choosing those three shows was because they aim
at the same audience as ours. They have all the qualities we want
in our show. Our unique selling point is making the interview
comfortable and to do this we will include mini challenges whilst
we are interviewing to give a relaxed, fun feel to the programme.
We also have a younger presenter giving the show a youthful
According to Section 2 of the Health and Safety at Work Act 1974, all employers have a duty to
ensure that – so far as is reasonably practicable – the health, safety and welfare of all
employees is looked after.”
Sony PMW-EX3 XDCAM complete
shooting kit (includes tripod)
3x 150w dedo light kit
show: TOTAL BUDGET
Frida Arthur: £500
Damani Ekeama: £500
The price of each
show: TOTAL BUDGET
£2 per cup x3
£275 per Show
£495 per show
Contingency @ 10% of budget
Name: Edward Ife
Role: Basketball player
Name: Damani Ekeama
Name: Frida Arthur
BARB (Broadcast Audience Research Board)
Is an organization that complies audience measurements and audience
ratings in the united kingdom.
Everything that is created within the show is from our own resources
and copyright free. We shall be using music from our own source.
Legal and Ethical Considerations
We have to consider our guests private lives and personal information, as
a result we will not include any information about them or their lifestyle
without their consent. All individuals who participate in the talk show are
‘original’ and not based any other individual.
Shara Bull, Edward Ife, Desree Akorahson and Tony Darville