2. All media is produced with a specific audience in
mind. Audience is after all the most important part of
media, without consumers, the product is pointless.
There are many different aspects we have to take into
consideration when producing a product of media for
the right audience to be interested in it.
A persons religion, race, class, age, gender, sexual
preferences, ability and many other things all play a part
in what they are going to enjoy in media and what they
will not.

4. Stereotyping plays a very big part in audience selection.
When a media product is being produced the audience that the makers are aiming at
Are only assumed to like the product due to the way they are stereotyped.

8. We can see from the way that the members dress and the guitars being present that
they are more than likely going to be a rock band. Therefore when we are going to
promote this band to get them known, we are going to promote to the correct
audience. We will do this by stereotyping.
We see the members are relatively young as a result we will assume firstly that
younger people will have more of an interest in this band. We can see that they are
just your normal everyday guys that you’d pass on the street, so we would be
aiming more at lower and working class people. Due to the fact we can see that
their genre is more than likely to be rock music, we would feel less likely to spread
the word to very religious people. Both males and females may be interested in this
band thus we do not need to take gender into consideration. Ability is not touched
on so again do not need to take consideration.
Since the band is new, their promoting will be done mainly through gigging and the
internet. Our best bet to spread the word is to then flyer at gigs which are of the
same music genre as the new band ‘Serpico’
The same applies to movies, tv programmes, music, radio.
If myspace is used by younger people and linkledn is used by older people and you
want to promote a movie for teenagers, you would promote it on myspace as
apposed to linkledn as you want to get the right audience being influenced by your
advertisement.

9. From us
stereotyping
And spreading
word to people
Who seemed to
be the
Correct
audience, we
See that a
successful
Gig takes place
and the
Word of the new
band is spread.