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Exact Case Study


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Case Study about Exact on LinkedIn: Engaging customer opinions on company pages

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Exact Case Study

  1. 1. Marketing SolutionsExactCase StudyExact software engages customer opinion using a LinkedIn Company Page, resulting inrecommendations from 40% of their accountancy clients in The Netherlands Challenge • Activate recommendations from accountants - important influencers in the purchase decision-making process for Exact’s clients • Accrue impartial, authentic insights from current customers to inform future product development and marketing Solution • Establish a LinkedIn Company Page to engageAbout Exact professionals in a business context and showcaseExact is a global software provider, serving entrepreneurs with Exact’s products and servicesweb-based financial and administration tools. Headquartered in • Activate LinkedIn’s recommendation capability, invitingThe Netherlands, every day Exact’s solutions help over 100,000 visitors to endorse Exact’s products and serviceslocal and international companies run their businesses. • Use LinkedIn Recommendation Ads to accelerate results Why LinkedIn? • The largest community of business professionals in the world • 85% of the accountants in The Netherlands can be reached via LinkedIn • Independent platform to achieve unbiased product reviews Results • 40% of Exact‘s customers in the accounting sector have recommended Exact’s SAAS offering via their LinkedIn Company Page, sharing their validations with their own network of professional connections • 281 product recommendations for Exact’s 14 listed software services • 5,294 new followers on Exact Company Page
  2. 2. Reach the world’s largest audience of business professionals with LinkedIn. Copyright © 2011 LinkedIn Corporation. LinkedIn, the LinkedIn logo, and InMail are registered trademarks of LinkedIn Corporation inLinkedIn Marketing Solutions the United States and/or other countries. All other brands and names are the property of their respective owners. All rights reserved. 10-LCS-026-G 0211