Rachel delivers many wise words about business practises and exploitation for new media projects with a focus on Australian Media referring to the Digital Content Industry Action Agenda - “…not what the government can do…what industry can do for itself…we have got a lot of cottage industries, and a lot of really good ideas and it is really hard to find money for those ideas”.

1. business planning for new
media
rachel dixon
rd@handshakemedia.com.au

2. three elements to any
business plan
• identifying the opportunity
• working out how to extract money from it
• working out how to leverage money from
investors against the revenue stream
© 2006 handshake media pty ltd

3. what are you trying to
achieve?
• are you building a business?
• what is the ultimate goal?
• are you building a product or project?
• digital content industry action agenda findings
© 2006 handshake media pty ltd