business planning for new
          media
            rachel dixon
       rd@handshakemedia.com.au
three elements to any
                business plan
  • identifying the opportunity
  • working out how to extract money f...
what are you trying to
                  achieve?
  • are you building a business?
   • what is the ultimate goal?
  • are...
Business Planning for New Media - Rachel Dixon
Business Planning for New Media - Rachel Dixon
Business Planning for New Media - Rachel Dixon
Business Planning for New Media - Rachel Dixon
Business Planning for New Media - Rachel Dixon
Business Planning for New Media - Rachel Dixon
Business Planning for New Media - Rachel Dixon
Business Planning for New Media - Rachel Dixon
Business Planning for New Media - Rachel Dixon
Business Planning for New Media - Rachel Dixon
Business Planning for New Media - Rachel Dixon
Business Planning for New Media - Rachel Dixon
Business Planning for New Media - Rachel Dixon
Business Planning for New Media - Rachel Dixon
Business Planning for New Media - Rachel Dixon
Business Planning for New Media - Rachel Dixon
Business Planning for New Media - Rachel Dixon
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Business Planning for New Media - Rachel Dixon

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Rachel delivers many wise words about business practises and exploitation for new media projects with a focus on Australian Media referring to the Digital Content Industry Action Agenda - “…not what the government can do…what industry can do for itself…we have got a lot of cottage industries, and a lot of really good ideas and it is really hard to find money for those ideas”.

Business Planning for New Media - Rachel Dixon

  1. 1. business planning for new media rachel dixon rd@handshakemedia.com.au
  2. 2. three elements to any business plan • identifying the opportunity • working out how to extract money from it • working out how to leverage money from investors against the revenue stream © 2006 handshake media pty ltd
  3. 3. what are you trying to achieve? • are you building a business? • what is the ultimate goal? • are you building a product or project? • digital content industry action agenda findings © 2006 handshake media pty ltd

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