Evolving Technology,
  where will your
    audience be?
    Jonathan B C Marshall
what
• evolution of interactive technologies

• Focus on the different audiences for each
  of these technologies

• Decid...
technologies

• TV - Television, Home cinema
• PC - Computers, Games consoles
• Mobile - Phones, iPod, PSP
DVB-T/S/C




    IPTV            TV                DVB-H



                            Mobile
            PC
           ...
Evolving Technology, Where Will Your Audience Be? - Jonathan Marshall
Evolving Technology, Where Will Your Audience Be? - Jonathan Marshall
Evolving Technology, Where Will Your Audience Be? - Jonathan Marshall
Evolving Technology, Where Will Your Audience Be? - Jonathan Marshall
Evolving Technology, Where Will Your Audience Be? - Jonathan Marshall
Evolving Technology, Where Will Your Audience Be? - Jonathan Marshall
Evolving Technology, Where Will Your Audience Be? - Jonathan Marshall
Evolving Technology, Where Will Your Audience Be? - Jonathan Marshall
Evolving Technology, Where Will Your Audience Be? - Jonathan Marshall
Evolving Technology, Where Will Your Audience Be? - Jonathan Marshall
Evolving Technology, Where Will Your Audience Be? - Jonathan Marshall
Evolving Technology, Where Will Your Audience Be? - Jonathan Marshall
Evolving Technology, Where Will Your Audience Be? - Jonathan Marshall
Evolving Technology, Where Will Your Audience Be? - Jonathan Marshall
Evolving Technology, Where Will Your Audience Be? - Jonathan Marshall
Evolving Technology, Where Will Your Audience Be? - Jonathan Marshall
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Evolving Technology, Where Will Your Audience Be? - Jonathan Marshall

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International mentor Jonathan talks about new technologies and how we engage audiences with them. “Choose the platform based on the audience and their likely location. Think about how each user will move between each platform and don’t choose a platform just for the sake of it”

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Evolving Technology, Where Will Your Audience Be? - Jonathan Marshall

  1. 1. Evolving Technology, where will your audience be? Jonathan B C Marshall
  2. 2. what • evolution of interactive technologies • Focus on the different audiences for each of these technologies • Decide which devices your audiences will need
  3. 3. technologies • TV - Television, Home cinema • PC - Computers, Games consoles • Mobile - Phones, iPod, PSP
  4. 4. DVB-T/S/C IPTV TV DVB-H Mobile PC Devices 3G Streaming Download 802.11

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