If Marketing&Business is the “head” of a Company, the Brand is its “heart”. Take good care of it. Nobody will trust a person without a heart.
Media, Sales Force and Customers are the “arms”of a Company. There are several important customer touchpoints, but one of the most cost-effective and consistent platforms for customer interaction is the internet. It’s the most powerful channel today.
Without a strong online presence and an effective digital strategy, business that not keep up with techonology tends to fall behind the competition.
If a Company knows how to move in this new world it will findon his street much more chances of ten years ago. There are no borders anymore; the world is ready to listen and give you new opportunities for your business.