The document discusses the importance of good design for transmedia projects, noting that the information architecture should be the cornerstone and the interface is the gateway. It emphasizes that investing in design through a templated approach can improve both extensibility and usability. Finally, it mentions that good usability practice can generate a healthy return on investment and discusses the iPod as a global sales phenomenon due to its simplicity.

1. design for
transmedia audiences

2. commonsense
usability
+ uncommon
creativity

3. the information architecture should
be regarded as the corner stone for
any project

4. the interface is the gateway to everything

5. investing in good design
a templated approach = extensibility + usability

6. investing in good design
a templated approach = extensibility + usability
opportunities for problem-solving at design stage

7. brand building +
brand extension
building an identity
creating a presence