OBI - Organic Business Interpretation. A Real Organic Vision of Business. A Human Graphic Interpretation of Companies

1. OBI
Organic
Business
Interpreta0on
A
Real
Organic
Vision
of
Business
A
Human
Graphic
Interpreta:on
of
Companies
Copyright
©
Michela
Michieli
|
michelamichieli.com
|
me@michelamichieli.com

2.
Discover
OBI
crea:on!
Read
the
“Human
Interpreta:on
of
Business”
Story&Concept.
Copyright
©
Michela
Michieli
|
michelamichieli.com
|
me@michelamichieli.com

3. Obi
Story&Concept
If
Marke0ng&Business
is
the
“head”
of
a
Company,
the
Brand
is
its
“heart”.
Take
good
care
of
it.
Nobody
will
trust
a
person
without
a
heart.
Media,
Sales
Force
and
Customers
are
the
“arms”of
a
Company.
Copyright
©
Michela
Michieli
|
michelamichieli.com
|
me@michelamichieli.com
HEAD
HEART
ARM
ARM

4. Obi
Story&Concept
…there
are
several
important
customer
touchpoints,
but
one
of
the
most
cost-­‐effec0ve
and
consistent
plaKorms
for
customer
interac0on
is
the
internet…The
“legs”
and
the
“body”
of
a
Company
are
more
and
more
digital
today.
Without
a
strong
online
presence
and
an
effec0ve
digital
strategy,
business
that
not
keep
up
with
technology
tend
to
fall
behind
the
compe00on…
Copyright
©
Michela
Michieli
|
michelamichieli.com
|
me@michelamichieli.com
Copyright
©
Michela
Michieli
|
michelamichieli.com
|
me@michelamichieli.com
BODY
LEGS

5. Obi
Story&Concept
What
about
the
“soul”?
If
a
Company
knows
how
to
move
in
this
new
world
it
will
find
on
his
street
much
more
chances
of
ten
years
ago.
There
are
no
borders
anymore;
the
world
is
ready
to
listen
and
give
you
new
opportuni0es
for
your
business.
I
believe
the
Soul
of
a
Company
today
must
be
Interna0onal
Business
Development.
Copyright
©
Michela
Michieli
|
michelamichieli.com
|
me@michelamichieli.com
SOUL

6. Copyright
©
Michela
Michieli
|
michelamichieli.com
|
me@michelamichieli.com

7. HEAD
-­‐
Business&Marke0ng
Copyright
©
Michela
Michieli
|
michelamichieli.com
|
me@michelamichieli.com
HEAD

8. HEAD
-­‐
Business&Marke0ng
If
a
Company
without
a
Good
Business
Model
and
an
Effec0ve
Marke0ng
Strategy
is
like
a
man
without
the
head
it
is
important
to
develop
and
implement:
§ Business
Model
Concept
§ Business
Plan
§ Market
Research&Analysis
§ Marke0ng
Communica0on
§ Strategy&Planning
Copyright
©
Michela
Michieli
|
michelamichieli.com
|
me@michelamichieli.com

9. HEAD
-­‐
Business&Marke0ng
Copyright
©
Michela
Michieli
|
michelamichieli.com
|
me@michelamichieli.com
Analyse
Market
and
Compe2tors!
Define
your
Business
Model!
Write
your
Business
Plan!
Plan
your
Marke2ng
Ac2vi2es!

10. HEART
–
Brand&Adver0sing
Copyright
©
Michela
Michieli
|
michelamichieli.com
|
me@michelamichieli.com
HEART

11. HEART
–
Brand&Adver0sing
A
Company
without
a
clear
Value
Proposi0on,
a
precise
Brand
Image
and
strong
Brand
Posi0oning
is
like
a
man
with
a
weak
heart.
It
is
important
to
develop
and
implement:
§ Brand
Posi0oning&Development
§ Brand
Iden0ty
§ Corporate
Iden0ty
§ Guidelines
Development
§ Corporate
Communica0ons
§
Corporate&Product
Adv
Campaign
Copyright
©
Michela
Michieli
|
michelamichieli.com
|
me@michelamichieli.com

12. HEART
–
Brand&Adver0sing
Copyright
©
Michela
Michieli
|
michelamichieli.com
|
me@michelamichieli.com
Define
your
Values
and
Your
Brand
Promise!
Define
your
Brand
Posi2oning
and
Your
Brand
Iden2ty!
Write
Rules
and
Guidelines
for
your
Company
Image!
Be
crea2ve,
build
your
Brand!
Adver2sing
will
help
you
to
reach
your
business
goals!

13. LEFT
ARM
–
PR&Events
Copyright
©
Michela
Michieli
|
michelamichieli.com
|
me@michelamichieli.com
!"#$%&
LEFT
ARM

14. LEFT
ARM
–
PR&Events
A
Company
that
doesn’t
know
how
to
interact
with
Media
Channels
or
build
a
memorable
presence
in
Events
and
in
the
real
life
of
people
is
like
a
man
without
an
arm
(
he
can’t
exploit
opportuni0es).
It
is
important
to
develop
and
implement:
§ Pr
Concept
/Presse
Release
WriIng&TranslaIng
§ Bloggers
and
Journalist
lists
§ Media
Kit
Design&Web
Press
Room
Design
§ Pr
Campaing
Planning&Management
§ Event
Concept
&
Management
§ Event
Web
Site
and
Social
Network
Planning
§ Event
Image
(InvitaIons,
PresentaIons,
Comms
Materials)
-­‐
Catering,
LocaIon
Interior
Design,
Shows,
Music
Performers.
Copyright
©
Michela
Michieli
|
michelamichieli.com
|
me@michelamichieli.com

15. LEFT
ARM
–
PR&Events
Copyright
©
Michela
Michieli
|
michelamichieli.com
|
me@michelamichieli.com
Find
a
Good
Concept
for
your
Pr
Campaign!
Plan
how
to
involve
Bloggers!
Design
your
Media
Kit&your
Web
Press
Room!
Organize
contacts!
Find
a
Good
Concept
for
your
Event!
Contact
Performers,
Professionals,
Catering
Services,
Music
Djs!
Put
online
the
event
wesite
and
make
a
Social
Media
Planning
to
Spread
Memories
about
it!

16. !"#$%&
RIGHT
ARM
–
Trade&Direct
Mgt
Copyright
©
Michela
Michieli
|
michelamichieli.com
|
me@michelamichieli.com
RIGTH
ARM

17. RIGHT
ARM
–
Trade&Direct
Mgt
A
Company
that
doesn’t
know
how
to
speak
with
his
poten0al
costumers
and
how
to
build
a
good
Selling
Strategy
for
the
Sale
Force
is
like
a
man
without
an
arm
(but
the
right
one).
It
is
important
to
develop
and
implement:
§ MarkeIng
Materials
for
Selling
Force
§ Fair
Management
§ Stand
Design
and
Comms
Materials
for
Trade
Fairs
§ Direct
MarkeIng
&
Mailing
Copyright
©
Michela
Michieli
|
michelamichieli.com
|
me@michelamichieli.com

18. RIGHT
ARM
–
Trade&Direct
Mgt
Copyright
©
Michela
Michieli
|
michelamichieli.com
|
me@michelamichieli.com
Plan
a
Strategy
your
Selling
Force
can
easily
use
to
sell
products!
Train
your
Sale
Force!
Produce
Marke2ng
Materials!
Get
Feedbacks!
Measure
Results
and
build
a
meritocra2c
system!
Communicate
with
your
Poten2al
Costumers
through
your
Selling
Force
or
in
a
Direct
Way!

19. !"#$%&
BODY
–
Digital
Innova0on
Copyright
©
Michela
Michieli
|
michelamichieli.com
|
me@michelamichieli.com
BODY
DIGITAL
INNOVATION
WEB
AND
SOFTWARE
DEVELOPEMENT
Web
Analysis&
Development
Web
content
development
Web
server
and
network
security
and
Analysis
SEO&SEM

20. BODY
–
Digital
Innova0on
A
Company
that
doesn’t
use
Digital
Technological
Innova0on
today
and
doesn’t
build
his
presence
online
with
a`en0on
and
competence
is
like
a
man
that
can’t
use
the
main
func0ons
of
his
body
to
survive.
It
is
important
to
develop
and
implement:
§ Web
Analysis&Development
§ Web
2.0
InteracIon
and
Responsive
Design
§ Web
content
development
§ E-­‐Commerce
PlaZorm
§ Client-­‐side/server-­‐side
scripIng
§ Web
server
and
network
security
configuraIon
§ User
Experience
TesIng
and
Analysis
§ SEO&SEM
Copyright
©
Michela
Michieli
|
michelamichieli.com
|
me@michelamichieli.com

21. BODY
–
Digital
Innova0on
Copyright
©
Michela
Michieli
|
michelamichieli.com
|
me@michelamichieli.com
Plan
your
presence
in
the
Web!
Define
your
Goals!
Design
a
Main
Web
Site/
PlaZorm!
Project
your
Website
Structure!
Write
Contents
and
Develop
the
Web
Site!
Think
about
Security
and
Back
End
Management,
Test
your
PlaZorm,
Improve
your
Ranking
in
Google
through
SEO&SEM!

22. ! "#$%&
LEGS
–
Digital
Marke0ng
Copyright
©
Michela
Michieli
|
michelamichieli.com
|
me@michelamichieli.com
LEGS
DIGITAL
MARKETING
Digital
PR
Planning
New
Media&
Community
Management
Blogging
Storytelling
iOS
and
Android
APP
Concept
APP
DEVELO
PMENT

23. LEGS
–
Digital
Marke0ng
A
Company
that
doesn’t
implement
Digital
and
Social
Network
Ac0vi0es
is
like
a
man
that
can’t
run
fast
in
this
days
anymore.
It
risks
to
fall
behind
the
compe00on.
It
is
important
to
develop
and
implement:
§ Digital
MarkeIng
Strategy
§ Social
Media
MarkeIng
&Viral
MarkeIng
§ Search
MarkeIng
§ Digital
PR
Planning
§ Web
MarkeIng
Planning
§ Community
Management
§ Blogging
&Storytelling
§ iOS
and
Android
APP
Concept
and
Development
Copyright
©
Michela
Michieli
|
michelamichieli.com
|
me@michelamichieli.com

24. LEGS
–
Digital
Marke0ng
Copyright
©
Michela
Michieli
|
michelamichieli.com
|
me@michelamichieli.com
Plan
your
Social
AcIviIes!
Build
your
ReputaIon
Online!
Learn
how
to
use
Twi`er
in
an
effecIve
way!
Increase
the
Ranking
of
your
Website
and
Link
it
to
your
Social
Accounts!
Use
Google
Ads
and
AnalyIcs!
Use
Digital
Pr
PlaZorms!
Manage
your
Social
CommuniIes
and
use
Blogging
and
Microblogging!
Find
Viral
Concepts
to
spread
your
Brand
in
the
Network!

25. ! "#$%&
SOUL
–
Interna0onal
Business
Development
Copyright
©
Michela
Michieli
|
michelamichieli.com
|
me@michelamichieli.com
SOUL
!"#$%&

26. SOUL
–
Interna0onal
Business
Development
Without
any
borders
anymore
all
the
world
is
ready
to
listen
to
you.
And
to
give
you
new
opportuni0es
for
your
business.
It
is
important
to
develop
and
implement:
§ InternaIonal
MarkeIng
§ InternaIonal
Project
management
§ InternaIonal
Trade
development
§ Intercultural
CommunicaIons
§ InternaIonal
Pr
Management
Copyright
©
Michela
Michieli
|
michelamichieli.com
|
me@michelamichieli.com

27. SOUL
–
Interna0onal
Business
Development
Copyright
©
Michela
Michieli
|
michelamichieli.com
|
me@michelamichieli.com
Develop
a
Worldwide
Strategies!
Find
New
Markets
for
your
Products/Services!
Develop
an
InternaIonal
Network!
Find
new
Partners!
Open
Blogs
in
your
Target
Countries
Languages!
Make
InternaIonal
Pr
Campaigns
and
Start
ExporIng!

28.
Visit
my
website
michelamichieli.com
to
discover
something
more
about
me,
my
Professional
Experiences,
my
References,
my
Costumers,
my
Values
and
my
Passions!
You
can
ask
for
Case
Histories
too!
Copyright
©
Michela
Michieli
|
michelamichieli.com
|
me@michelamichieli.com
STEP
1

29. If
you
need
Strategic
Consultancy
for
your
Company,
a
Personal
Training
for
You
or
for
your
Co-­‐workers
or
to
Develop
and
Implement
Opera0ve
Ac0vi0es
concerning
any
of
this
area
write
me
to
me@michelamichieli.com!
Copyright
©
Michela
Michieli
|
michelamichieli.com
|
me@michelamichieli.com
STEP
2

30. Copyright
©
Michela
Michieli
|
michelamichieli.com
|
me@michelamichieli.com
STEP
3
Connect
with
my
social
Accounts!
I
post
pictures
and
I
write
about:
Digital&Technology
Innova:on,
Marke:ng
Case
Histories,
Innova:on
in
Social
Networks,
Web
Analysis
Tools,
Start
Ups
Awards,
Social&Economics
Worldwide,
Adver:sing
Excellence,
Design&Architecture,
Art&Music,
Photography
and
other
interes:ng
Topics!

31. Copyright
©
Michela
Michieli
|
michelamichieli.com
|
me@michelamichieli.com
THANK
YOU!