A Short Tale about a Long Tail - Tony Surtees

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A Short Tale about a Long Tail - Tony Surtees

  1. 1. A short tale about a long tail Commercial in Confidence October 11th 2005 Santa Clara Group
  2. 2. Been asked… • Changing media landscape - direction opportunities • Where does the explosion in user generated content leave media producers? • How do you actively involve an audiences? • Marketing and distribution in emerging media • When to give it away for free and when to guard IP • A framework for ongoing content development Commercial in Confidence October 11th 2005 Santa Clara Group

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