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Shaping Integrated Pitches
The document outlines strategies for advertising and marketing agencies to win new business and broaden their scope by emphasizing the importance of creative ideas and partnerships. Key strategies include generating leads independently, utilizing data-driven insights to present fresh ideas, and fostering relationships with potential clients. The emphasis is on reshaping perception and defining the agency's role to successfully compete in integrated pitches.
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Editor's Notes
- #10 - MH Raise your hand if, in the past six months, you have had a client say they did not know you handled a certain service