A summary of what our firm offers and our philosopy.

1. Implement
3
1
Dream
Sustain
Improve
Monitor
4
Plan
2
6
5
5 Diamond Chambers 18th June Rd. Panaji Goa - 01
Neenad - 9922454111 Datta - 9922990240
0832-6655886 info@exemplarss.com

2. EXEMPLAR STRATEGIC SOLUTIONS
Exemplar, as the name suggests has a single
ambition - to offer the best solutions to its clients
that become a benchmark for others to emulate.
Our success lies in the success of our clients.
Exemplar is a one stop solution for your varied
business needs. As you concentrate on delivering
the best to your customers by harnessing your core
competencies, we partner with you to give you that
edge in winning markets & customers mind
& wallet share.
We are a young organization that believes in the
power of small ideas unearthed through insightful
market & customer research, meticulously translated
into a strategy and ruthlessly implemented to
give your organization a long term sustainable
market success.
We help organizations from different industries
to connect more strongly to their target
audience. Our clients reap the benefits of
addressing market needs in a more
effective and efficient manner
than their competition.
© EXEMPLAR

3. H4W Principle
H
W
W
W
W
For any enterprise to be successful five questions need to be answered with
respect to the conduct of the business.
We call it the H4W principle of any business. Answering these five questions
and then enabling your people to implement the answers is the only way to
succeed in today's competitive business environment. The five questions are:
What
Why
Where
When
How ?
We invite you to partner with us to help you find the answers to these
questions. Once we have done that we can also implement the solutions
for you. Simultaneously we equip people inside your organization to
implement the solutions so that they own the process and it becomes a
way of life in your organization.
© EXEMPLAR

4. Business Strategy
New Business Existing Business
Market Opportunity - If you have a Market Maximization – We help you
new business idea, we can help extract the most out of the
you make it a reality. We will opportunities that exist in your
prospect the market and advise you market, increasing your market
on the WHAT, WHY, WHEN, WHERE share, customer wallet share and
& HOW (H4W Principle) maximize your business
of your business strategy. profitability.
HR
Employee Training
Performance appraisal System
Marketing & Branding Solutions
Core Brand Proposition - Market insight that your brand will cater to and
differentiate itself from competition
Target Customer Definition
Brand Name
Brand Positioning
Brand Identity
Brand Architecture
Brand Communication
Brand Usage Manual
Packaging Design
Internal Communication - Employee communication to sensitize them to
the Brand Values, increase motivation and Loyalty to job
External Communication -
Customers – potential and existing
Talent pool – potential recruits
Partners – Vendors, dealers, Franchisees, retailers
Shareholders & Investors
Public Relations Strategy
Media Strategy & Planning
© EXEMPLAR

5. Retail Strategy & Design
Retail Branding & Communication
Store Location Analysis
Layout & Planogram
Display & Visual Merchandising
Footfall Increase
Conversion Increase
Average Bill Value Increase
In Store Communication
Advertising
Customer Relationship Management
Staff Training
Events & Promotions
Concept of the event
Resource Planning & Allocation
Event Publicity Design
Implementation
Market Research
Qualitative Market Research Studies using tools and techniques such as
Depth Interviews, Focus Group Discussions, Observations, Participatory
Research, Mystery Shopping etc.
Industry Reports based on Primary & Secondary Research
© EXEMPLAR

6. Each Exemplar solution is not a matter of chance but a result of a
thorough process. Each and every solution that we recommend evolves
from the following insightful business, market & customer research and
delivery process before being put across for implementation.
Trend watch – A unique process that dives deep intothat dives de
Trend watch – A unique process
what's happening in the world in related and unrelated
what's happening in the world in related and u
industries that can impact your business or influence your
industries that can impact your business or infl
customers. It helps you to keep your business in sync with
the market movement and also be ahead of the curve by business
customers. It helps you to keep your
anticipating the future. Trend watch has several sub components such as:
a. Technologythe market movement and also be ahead of th
Watch
b. Society Watch future. Trend watch has several sub compon
anticipating the
c. Competition Watch
a. d. Technology Watch
Relate Watch
b. e. Society Watch
Unrelate Watch
c. Competition Watch
d. Relate Watch
e. Unrelate Watch
Root Funnel – A process that enables the decision maker
to reach to the root cause of any problem or issue at hand.
This uses both qualitative & basic quantitative research
techniques to demystify a problem and break it down into
simple actionable points. Root funnel relies highly on both
internal & external view of the problem.
a. Internal:
i. Management & employee opinion
b. External:
i. Customer opinion
ii. Vendor opinion
iii. Shareholder opinion
iv. Channel Partner opinion
Creative Funnel – Once the root cause of a problem is
identified, several creative strategic options are developed
to address the problem. These are subjected to intense
scrutiny by different stakeholders – both internal & external
to arrive at THE EXEMPLAR SOLUTION.
© EXEMPLAR