ABC LAMP Workshop

 7th December 2005


Presented by
Louise McCann
CEO Australia  New Zealand
Consumers Viewpoint
Connecting with brands for lifetime relationships
When I first pulled them out at
my club, I strutted up and it was
like ‘he’s the man!’ … even
though I am so far from it.
...
It’s mine and the colours are
mine. All my friends identify
me with Maybelline – I’m the
Maybelline girl!
Australia
If I saw someone wearing a Breitling
at a bar, I’d strike up a conversation
because he’s probably into aviation.
It’s the ...
Emotional Audiences, Consumers Viewpoint - Louise McCann
Emotional Audiences, Consumers Viewpoint - Louise McCann
Emotional Audiences, Consumers Viewpoint - Louise McCann
Emotional Audiences, Consumers Viewpoint - Louise McCann
Emotional Audiences, Consumers Viewpoint - Louise McCann
Emotional Audiences, Consumers Viewpoint - Louise McCann
Emotional Audiences, Consumers Viewpoint - Louise McCann
Emotional Audiences, Consumers Viewpoint - Louise McCann
Emotional Audiences, Consumers Viewpoint - Louise McCann
Emotional Audiences, Consumers Viewpoint - Louise McCann
Emotional Audiences, Consumers Viewpoint - Louise McCann
Emotional Audiences, Consumers Viewpoint - Louise McCann
Emotional Audiences, Consumers Viewpoint - Louise McCann
Emotional Audiences, Consumers Viewpoint - Louise McCann
Emotional Audiences, Consumers Viewpoint - Louise McCann
Emotional Audiences, Consumers Viewpoint - Louise McCann
Emotional Audiences, Consumers Viewpoint - Louise McCann
Emotional Audiences, Consumers Viewpoint - Louise McCann
Emotional Audiences, Consumers Viewpoint - Louise McCann
Emotional Audiences, Consumers Viewpoint - Louise McCann
Emotional Audiences, Consumers Viewpoint - Louise McCann
Emotional Audiences, Consumers Viewpoint - Louise McCann
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Emotional Audiences, Consumers Viewpoint - Louise McCann

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Emotional Audiences, Consumers Viewpoint - Louise McCann

  1. 1. ABC LAMP Workshop 7th December 2005 Presented by Louise McCann CEO Australia New Zealand
  2. 2. Consumers Viewpoint
  3. 3. Connecting with brands for lifetime relationships
  4. 4. When I first pulled them out at my club, I strutted up and it was like ‘he’s the man!’ … even though I am so far from it. It was awesome. Titleist clubs Australia
  5. 5. It’s mine and the colours are mine. All my friends identify me with Maybelline – I’m the Maybelline girl! Australia
  6. 6. If I saw someone wearing a Breitling at a bar, I’d strike up a conversation because he’s probably into aviation. It’s the brand equivalent of a mason’s hand shake Australia

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