Emotional Audiences, Consumers Viewpoint - Louise McCann

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The ABC LAMP Workshop was presented on December 7th 2005 by Louise McCann, CEO of Australia and New Zealand for Consumers Viewpoint. The presentation focused on connecting with brands to build lifetime relationships and identified four modes of relationships between brands and consumers: identification, expression, experience, and aspiration.

Education Business Sports

ABC LAMP Workshop

7th December 2005

Presented by
Louise McCann
CEO Australia New Zealand

Connecting with brands for lifetime relationships

When I first pulled them out at
my club, I strutted up and it was
like ‘he’s the man!’ … even
though I am so far from it.
It was awesome.
Titleist clubs
Australia

It’s mine and the colours are
mine. All my friends identify
me with Maybelline – I’m the
Maybelline girl!
Australia

Emotional Audiences, Consumers Viewpoint - Louise McCann

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