The document discusses link building strategies and techniques. It defines link building as getting external pages to link to a website to help search engine optimization. Internal links help users navigate a website and spread link juice around pages. Anchor text refers to clickable text in links, and different types like exact match, partial match, and generic can be used. The document recommends always using anchor text and concentrating on relevant, high quality backlinks from sites with high domain and page authority. For e-commerce, it suggests linking products and categories internally and using links to guide customers through the online purchase journey.

2. “"Measure your Customer
journey, not just your conversion
path“.
― Rand Fishkin
Moz Co-Founder
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3. Topics
Introduction to Link Building
Types of Links Building
What is Internal Link?
Importance of Anchor Text
Link Building Strategy
Link Building for E-Commerce
TOPICS :
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4. Introduction To Link building
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5. Introduction To Link building
What is Link building?
Importance of Link building
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6. Introduction To Link building
What is Link building?
- Link building (alternative spellings include linkbuilding and link- building)
refers to the process of getting external pages to link to a page on your website. It
is one of the many tactics used in search engine optimization (SEO).
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7. Example:
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8. Introduction To Link building
Importance of Link building
Link building is important because it is a major factor in how Google ranks Web
pages. Google notes on their site that:
"In general, webmasters can improve the rank of their sites by increasing the
number of high-quality sites that link to their pages.“
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9. Introduction To Link building
Importance of Link building
The Major key factors:
• The Trust and Authority of the linking pages.
• The SEO and Content Optimization of the respective sites.
• The Anchor Text of the incoming links.
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10. Types of link Building
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11. Types of link Building
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Internal Links
Outbound Links
Inbound Links

12. Types of link Building
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Internal Links

13. Types of link Building
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Outbound Links

14. Types of link Building
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Inbound Links

15. What is Internal Links?
Internal links are links that go from one page on a domain to a different page on
the same domain. They are commonly used in main navigation.
These type of links are useful for three reasons:
• They allow users to navigate a website.
• They help establish information hierarchy for the given website.
• They help spread link juice (ranking power) around websites.
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16. Example 01:
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17. Example 02:
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18. Importance of Anchor Text
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19. Importance of Anchor Text
What is Anchor Text
Types of Anchor Text
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20. Importance of Anchor Text
What is Anchor Text
- Anchor text refers to the visible, clickable words used to link one web page to
another.
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21. Example 01:
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22. Importance of Anchor Text
Types of Anchor Text
- Exact Match
- Partial Match/Phrase Match
- Branded
- Naked Urls
- Generic
- LSI Keywords
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23. Importance of Anchor Text
Types of Anchor Text
- Author
- Title Tag
- Image Links
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24. Importance of Anchor Text
Types of Anchor Text
- Exact Match
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25. Importance of Anchor Text
Types of Anchor Text
- Partial Match/Phrase Match
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26. Importance of Anchor Text
Types of Anchor Text
- Branded Match
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27. Importance of Anchor Text
Types of Anchor Text
- Naked URLs
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28. Importance of Anchor Text
Types of Anchor Text
- Generic
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29. Importance of Anchor Text
Types of Anchor Text
- LSI Keywords
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30. Importance of Anchor Text
Types of Anchor Text
- Author, Title tag, Image Tag
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31. Example:
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32. Link building Strategy
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33. Link building Strategy
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Always use Anchor Text in Email, Blogs, Home Page, Services,
Try To Increase Link Juice from one article to other articles.
Try To get Quality Back links
Concentrate on Relevant Quality Back links
Give Priority to the DA (Domain Authority), PA(Page Authority) & TF (Trust Flow
Sites.)

34. Link building For E-Commerce
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35. Link building For E-Commerce
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Use keywords in the anchor text of your internal links
Link your product pages to other relevant product pages
Link your products pages to the relevant category page
Link product and category pages to educational and entertaining content
Use your internal links to take the buyer on an online journey to purchase

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Use keywords in the anchor text of your internal links

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Link your product pages to other relevant product pages

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Link your products pages to the relevant category page

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Link product and category pages to educational and entertaining content

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Use your internal links to take the buyer on an online journey to purchase

41. Thank You
All The Best
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