Ellen Suther has over 20 years of experience in real estate sales, marketing, and client management. She is currently a Sales and Training Manager for Elle Bee Realty & Associates, where she educates staff, manages communities, and serves as a liaison. Previously she held roles as a New Home Sales Counselor and Broker. Suther has a proven track record of elevating sales, profits, and client satisfaction across multiple real estate companies. She is skilled at building rapport, assessing buyers' needs, and presenting complex information persuasively.
Real Estate Pro Expertise in Sales, Client Relations & Presentations
1. Ellen Suther (704) 425-8600
8871 Erbach Lane Mt. Pleasant, NC 28124 ellensuther@aol.com
PROFESSIONAL QUALIFICATIONS
♦ Expertise in consultative & relational sales, promotion & client management.
♦ Exceptionally skilled at building client rapport & assessing buyers’ needs
♦ Present complex information persuasively; excellent presentation skills
♦ Perform cost/financial analyses
♦ Adapt easily to changing strategies/markets
♦ Outstanding record of elevating sales, profits, and client satisfaction
♦ Thorough knowledge of local real estate market
EXPERIENCE
Sales and Training Manager, Elle Bee Realty & Assoc, Charlotte, NC Nov 2014 – Present
Selected to educate and train staff on the sales process, manage communities under contract and serve as a
liaison between the staff & builders and the firm owners. Planned and managed promotional events.
♦ Worked with the advertising budget to set up an ad campaign in the Gaston Gazette.
♦ Revised all collateral material to be current and in compliance.
♦ Single-handedly planned the Grand Opening to the public and Chamber on a budget of $10K, which
resulted in a huge turnout and 3 sales contracts.
♦ Worked with the GC to choose the option/upgrade selections and design the selection sheet for sales staff.
♦ Managed the company’s backlog for 7 communities.
New Home Sales Counselor, Epcon Communities, Charlotte, NC
Oct. 2012 – July 2014
Assume full responsibility to influence the decision process and communicate value to buyers through in-depth
needs analysis and follow-up. Demonstrate the home and pre-qualify the buyer for financing. Use creative ability
to initiate target marketing for my community through means such as direct mail, referral parties, grand opening
celebrations and presentations.
Additional responsibilities included:
Performing cost-estimates.
Presenting purchase agreements.
Assisting customers in matching the correct financing program to their needs.
Demonstrating home sites/lots.
Understanding and demonstrating blueprints/site plans.
Maintaining the overall image of the community.
Maintain and Update CRM database.
♦ In my last year at Epcon I pre-sold 27 homes 6 months ahead of plan on an undeveloped site without the
benefit on a model home.
♦ Planned Grand Opening launch which resulted in 10 sales contracts in the first month.
Broker, Re/Max Signature, Concord, NC 2010 – 2012
♦ Develop marketing plans in order to assist sellers to properly market their homes.
♦ Communicate with agents, sellers, buyers, attorneys and mortgage officers in the selling process.
♦ Negotiate home sales and purchases.
♦ Guide sellers & buyers throughout the selling process to ensure that everyone is satisfied with the deal.
2. ♦ Connecting with other agents in the real estate industry in order to expand my network.
♦ Worked with clients so as to provide advice and other helpful services.
Sr. Sales/Marketing Representative, Ryan Homes, Charlotte, NC 2001 -
2010
Manage client relationship throughout sales process, from initial contact to settlement.
Develop sales strategies, manage execution of sales plan.
Authority earned to negotiate all contract pricing and terms.
Resolve problems, handle conflicts and make effective decisions under pressure.
Network with, and deliver presentations to brokers and civic/community organizations as well as employer groups
to increase sales and market share.
Conduct monthly competitive shops to stay informed of market conditions, product development & competitor’s
products, prices and sale. Analyze competitive data to construct reports & provide feedback to upper
management.
♦ Top Producer in Southeast Region (5 divisions), 2007.
♦ Top Producer in Division 2006-08.
♦ President’s Club (top 10% of reps) every year since 2003. Total Sales since 2001: $44.6 million.
♦ Promoted to Senior Sales/Marketing Rep in 2003. (Qualifications for senior rep: 110% of quota; customer
rating
of 90+ [out of 100]; overall performance “above standards.”)
♦ Conduct sales/service training classes for associates, served as Team Lead.
♦ Selected to forge a fresh direction for company by opening the Uptown Charlotte market with a new, urban
product line; sold 63 properties (quota of 30). Facilitated a new community in an industrial area, from dirt to 59
homes.
♦ Initiate/co-execute new corporate marketing plan to enhance image & expand reach to prospects. Examples
include presence at key city events, community parties tied to sporting events, PR profiling in Observer, and
website reform.
Sales and Marketing Manager, Wendwood Plastic Surgery, Charlotte, NC 1999 - 2001
Coordinated marketing program for aesthetic surgery practice, handled all non-medical patient contact. Met with
prospective patients to discuss and evaluate their needs, motivations, expectations, and financial situations;
conferred with physician. Sold the services; negotiated fees (when necessary); created proposals; booked
surgeries; followed up with prospective patients. Assisted patients pre- and post-operation.
♦ Developed and introduced the practice’s first marketing/sales plan including broadcast/print advertising,
seminars, trade show presentations, and referral programs. Initiated patient profiling to better understand client
population.
♦ Helped organize the business, target and grow the client base, and build revenue.
♦ Held monthly staff training meetings to assist in identifying sales and maximize referral opportunities.
Introduced training programs that enhanced employee performance and helped build a motivated workforce.
♦ Attend Trade Shows and Conferences.
♦ Implement and negotiate advertising contracts.
EDUCATION
B.A. in Economics, University of New Hampshire, Durham, NH
Professional Selling Skills, Achieve Global (2001), a Fortune 500 formal sales training program.
Proficiency in Microsoft Office Suite
3. Completed numerous courses and seminars in customer service, sales strategies & time management with industry
experts such as Myers Barnes and Jeff Shore.