2. INTRODUCTION AND
HISTORY
Hindustan Unilever Limited (HUL) is an
Indian consumer goods company based in
Mumbai, Maharashtra. It is owned by
Anglo-Dutch company Unilever which
owns a 67% controlling share in HUL.
HUL's products include foods, beverages,
cleaning agents and personal care
products
M.B.A .1ST
3. CONTINUED….
HUL was established in 1933 as Lever
Brothers India Limited and, in 1956,
became known as Hindustan Lever
Limited, as a result of a merger between
Lever Brothers, Hindustan Vanaspati Mfg.
Co. Ltd. and United Traders Ltd. It is
headquartered in MUMBAI, India and
employs over 16,500 workers, whilst also
indirectly helping to facilitate the
employment of over 65,000 people. The
company was renamed in June 2007 as
“Hindustan Unilever Limited”.M.B.A .1ST
4. Hindustan Unilever Limited (HUL) is
India's largest Fast Moving Consumer
Goods Company with a heritage of over
75 years in India and touches the lives
of two out of three Indians.
HUL works to create a better future
every day and helps people feel good,
look good and get more out of life with
brands and services that are good for
them and good for others.
INTRODUCTION TO HUL
5. With over 35 brands spanning 20
distinct categories such as soaps,
detergents, shampoos, skin care,
toothpastes, deodorants, cosmetics,
tea, coffee, packaged foods, ice
cream, and water purifiers, the
Company is a part of the everyday life
of millions of consumers across
India. Its portfolio includes leading
household brands such as Lux,
Lifebuoy, Surf Excel, Rin, Wheel, Fair
& Lovely, Pond’s, Vaseline, Lakmé,
6. The Company has over 16,000
employees and has an annual turnover
of around Rs. 21,736 crores . HUL is a
subsidiary of Unilever, one of the
world’s leading suppliers of fast moving
consumer goods with strong local roots
in more than 100 countries across the
globe with annual sales of about €46.5
billion in 2011-2012. Unilever has about
52% shareholding in HUL.
8. Unilever products touch the lives of
over 2 billion people every day –
whether that's through feeling great
because they've got shiny hair and a
brilliant smile, keeping their homes
fresh and clean, or by enjoying a great
cup of tea, satisfying meal or healthy
snack.
OUR VISION
9. The Management Committee is headed by Mr.
Nitin Paranjpe and has functional heads as
its members representing various functions
of the Company
Mr. Nitin Paranjpe joined the Company as a
Management Trainee in 1987.
ORGANISATIONAL
STRUCTURE
MR NITIN PARANIPE
13. Axe was launched in France in
1983 by Unilever. It was
inspired by another of
Unilever's brands
M.B.A .1ST
14. Axe is a cool, iconic brand
launched in India in 1999 with
Axe Deodorants. It is the largest
selling male deodorant in India
& has a variety of male
grooming products such as Axe
Aftershave Lotions & Axe Body
AXE LAUNCHED IN INDIA
15. AXE
Axe offers guys a
range of body
sprays, shower gels
and male grooming
products – all
designed to help
them look, smell,
and feel their best.
17. PRODUCT DEPTH
AXE DEODRANT
150 RS TO 1800 RS IN INDIA
AXE AFTER SHAVE
100 RS TO 350 RS IN INDIA
AXE SHAVING CREAM
45 RS TO 240 RS IN INDIA
M.B.A .1ST
20. WINNING IN THE MARKET
PLACE
Consumers are at the heart of our
business. We have a large base of
consumers served through millions of
stores. We are now reaching out with
more stores, better stores and better
standards of service. At the same time,
we are making special efforts to reach
out to the remotest corners of India,
delivering products and services to
people and places that were never
