This document provides information about Hindustan Unilever Limited (HUL). It discusses HUL's history beginning in 1933, brands such as Lifebuoy soap and Brooke Bond tea. It also discusses HUL's distribution network covering over 2 million retail outlets in India. The document includes a SWOT analysis of HUL and compares it to competitors like ITC Limited and Procter & Gamble. It concludes with HUL's future plans to expand its portfolio in healthcare and rural distribution.

1. ANNAMALAI UNIVERSITY
NAME : S.KRITHIKA.
M.NARMADHA DEVI.
V.KALAISELVAN.
P.KAYALVIZHI.
S.MANIVANNAN.
BATCH :5
CLASS & SEC : MBA & C.
YEAR : I
SUBJECT : PRODUCTION AND MATERIAL MANAGEMENT.
TITLE : HINDUSTAN UNILEVER LIMITED.
DATE : 19-01-2015.
SUBMITTED TO : Mr. A. JHON VICTOR.

3. HINDUSTAN UNILEVER LIMITED
INTRODUCTION:
Hindustan Unilever Limited (HUL) is an Indian consumer goods company based in
Mumbai, Maharashtra. It is owned by Anglo-Dutch company Unilever which owns a 67%
controlling share in HUL.HUL's products include foods, beverages, cleaning agents and
personal care products.
HUL was established in 1933 as Lever Brothers and, in 1956, became known as Hindustan
Lever Limited, as a result of a merger between Lever Brothers, Hindustan Vanaspati Mfg.
Co. Ltd. and United Traders Ltd. It is headquartered in Mumbai, India and employs over
16,500 workers, whilst also indirectly helping to facilitate the employment of over 65,000
people. The company was renamed in June 2007 as "Hindustan Unilever Limited".
Hindustan Unilever's distribution covers over 2 million retail outlets across India directly and
its products are available in over 6.4 million outlets in the country. As per Nielsen market
research data, two out of three Indians use HUL products.
HISTORY:
Soon after followed Lifebuoy in 1895 and other famous brands like Pears, Lux and
Vim. Vanaspati was launched in 1918 and the famous Dalda brand came to the market in
1937.
In 1931, Unilever set up its first Indian subsidiary, Hindustan Vanaspati
Manufacturing Company, followed by Lever Brothers India Limited (1933) and United
Traders Limited (1935). These three companies merged to form HUL in November 1956;
HUL offered 10% of its equity to the Indian public, being the first among the foreign
subsidiaries to do so. Unilever now holds 67.25% equity in the company. The rest of the
shareholding is distributed among about three lakh individual shareholders and financial
institutions.
By 1903, the company had launched Red Label tea in the country. In 1912, Brooke
Bond & Co. India Limited was formed. Brooke Bond joined the Unilever fold in 1984
through an international acquisition. The erstwhile Lipton's links with India were forged in
1898. Unilever acquired Lipton in 1972, and in 1977 Lipton Tea (India) Limited was
incorporated.
Pond's (India) Limited had been present in India since 1947. It joined the Unilever
fold through an international acquisition of Chese brough Pond's USA in 1986.
In January 2010, the HUL head office shifted from the landmark Lever House, at
Backbay Reclamation, Mumbai to the new campus in Andheri (E), Mumbai.
On 15th November, 2010, the Unilever Sustainable Living Plan was officially
launched in India at New Delhi.
In March, 2012 HUL’s state of the art Learning Centre was inaugurated at the
Hindustan Unilever campus at Andheri, Mumbai.
In April, 2012, the Customer Insight & Innovation Centre (CiiC) was inaugurated at
the Hindustan Unilever campus at Andheri, Mumbai.
HUL completes 80 years of corporate existence in India on October 17th, 2013.
It is a partnership of Indian and Foreign company.

14. BRANDS:
Its brands include:
Food brands:
 Annapurna salt and atta.
 Bru coffee.
 Brooke Bond (3 Roses, Taj Mahal, Taaza, Red Label) tea.
 Kissan squashes, ketchups, juices and jams.
 Lipton tea.
 Knorr soups & meal makers and soupy noodles.
 Kwality Wall's frozen dessert.
 Modern Bread, ready to eat chapattis and other bakery items.
 Magnum (ice cream).
Homecare Brands:
 Active Wheel detergent.
 Cif Cream Cleaner.
 Comfort fabric softeners.
 Domestos disinfectant/toilet cleaner.
 Rin detergents and bleach.
 Sunlight detergent and colour care.

18.  Surf Excel detergent and gentle wash.
 Vim dishwash.
 Magic – Water Saver.
Personal Care Brands:
 Aviance Beauty Solutions.
 Axe deodorant and after shaving lotion and soap.
 LEVER Ayush Therapy ayurvedic health care and personal care products.
 Breeze beauty soap.
 Clear anti-dandruff hair products.
 Clinic Plus shampoo and oil.
 Close Up toothpaste.
 Dove skin cleansing & hair care range: bar, lotions, creams and anti-perspirant
deodorants.
 Denim shaving products.
 Fair & Lovely skin-lightening products.
 Hamam.
 Lakmé beauty products and salons.
 Lifebuoy soaps and handwash range.
 Liril 2000 soap.
 Lux soap, body wash and deodorant.
 Pears soap.
 Pepsodent toothpaste.
 Pond's talcs and creams.
 Rexona soap.
 Sunsilk shampoo.
 Sure anti-perspirant.
 Vaseline petroleum jelly, skin care lotions.
 TRESemmé.
 TIGI.
Water Purifier Brand:
 Pureit Water Purifier.
LOGO:

19. SLOGAN:
COMPARISON OF HUL WITH ITC:
SWOT ANALYSIS: (Hindustan Unilever Limited)
Strength
1. HUL is a part of the Unilever group, hence
strong brand equity
2. It has over 15000 employees
3. Reach 6.4 million retail outlets which
includes direct reach to over 1.5 million retail
outlets
4. Two R&D centres in India in Mumbai and
Bangalore
5. Products with presence in over 20
consumer categories with over 700 million
Indian consumers using its products
6. As a part of CSR, HUL has initiatives like
project Shakti, plastic recycling, women
empowerment etc
Weakness
1. Market share is limited due to presence of
other strong FMCG brands
2. HUL products has stiff competition from
big domestic players and international brands
Opportunity
1. Tap rural markets and increase penetration
in urban areas
2.Mergers and acquisitions to strengthen the
brand
3.Increasing purchasing power of people
thereby increasing demand
Threats
1. Intense and increasing competition
amongst other FMCG companies
2.FDI in retail thereby allowing international
brands
3. Competition from unbranded and local
products
COMPETITORS: (Hindustan Unilever Limited)
1. Marico.
2. L'Oréal.
3. Nirma Ltd.
4. ITC.
5. Colgate-Palmolive.
6. Procter and Gamble.
7. Dabur.

20. SWOT ANALYSIS: (ITC Limited)
SWOT Analysis
Strength
1. ITC has a strong and experienced management
2. Strong brand presence, excellent products advertising
3. Diversified product and services portfolio which includes
FMCG, Hotel chains, paper & packaging and agri-business
4. Over 6500 E-Choupal CSR activities and sustainability
initiatives enhance ITC’s brand image reaching over 4 million
farmers
5. ITC limited employees over 25,000 people
6. Excellent research and development facilities
Weakness
1. ITC is still dependant on its tobacco revenues and people
have cheaper substitutes and other brands
2.Hotel industry has not been able to create a huge market share
Opportunity
1. Tap rural markets and increase penetration in urban areas
2.Mergers and acquisitions to strengthen the brand
3.Increasing purchasing power of people thereby increasing
demand
4. More publicity of hotel chains to increase market share
Threats
1. Strict govt regulations and policies regarding cigarettes
2.Intense and increasing competition amongst other FMCG
companies and hotel chains
3.FDI in retail thereby allowing international brands
COMPETITORS: (ITC Limited)
1. Marico
2. L'Oréal
3. Nirma Ltd
4. HUL
5. Colgate-Palmolive
6. Procter and Gamble
7. Dabur

26. COMPARISON OF HUL WITH P&G:
INFORMATION ABOUT HUL P&G
Industry Fast Moving Consumer
Goods (FMCG)
Fast Moving Consumer
Goods (FMCG)
founded 1933 1837
Head quarters Mumbai: India US
Key people Harish Manwani (Chairman),
Nitin Paranji (CEO and
Managing Director)
Bob Mc Donald (president
and CEO)
Products Home and personal care,
food, water purifier,
nutrition.
Home and personal Care,
Food.
Financial position Netsales:
Rs.19401Crores(2010-2011).
Netprofit:
Rs.2306Crores(2010-2011).
Netsales:
$82559Million(2010-2011).
Netprofit:
$15818million(2010-2011).
employees Over 65000 direct and
indirect employees
-
Parent Unilever plc -

27. COMPARITIVE ANALYSIS OF P&G, HUL, ITC:
COMPARISON WITH MORE COMPETITORS:

28. COMPARISON OF SINGLE PRODUCT :
FAIR & LOVELY:
VASELINE:

30. LEAD MARKET DEVELOPMENT:SKINCARE
More usage More users more benefits
LEAD MARKET DEVELOPMENT: HAIR
More usage More users More benefits

32. PERFORMANCE MEASUREMENT :
FUTURE PLAN:
HUL plans to expand its portfolio in the area of healthcare and contraceptives,
chemical business, as well as several certain non-FMCG export business. It is trying to pep
up its rural distribution systems and has launched low unit price variants of its popular brands
to draw in new users in the rural areas.
CONCLUSION:
With its long and luminous history, HUL is India’s pride. It is a company which the
customer in rural as well as urban area relate to. This explains the deep penetration of HUL in
Indian market.
Past few trends may be disturbing but there have been multi facet to the decrease in
profits. The future of HUL is demanding new and high level innovations so as to cope with
increasing competition. However, HUL is well equipped with all that is needed to do this
Indian giant.

33. GODREJ
INTRODUCTION:
The Godrej Group is an Indian conglomerate headquartered in Mumbai, Maharashtra,
India, managed and largely owned by the Godrej family. It was founded by Ardeshir Godrej
and Pirojsha Godrej in 1897, and operates in sectors as diverse as real estate, consumer
products, industrial engineering, appliances, furniture, security and agricultural
products.Subsidiaries and affiliated companies include Godrej Industries and its subsidiaries
Godrej Consumer Products, Godrej Agrovet, and Godrej Properties, as well as the private
holding company Godrej & Boyce.
HISTORY:
 1897 - Godrej is established in 1897
 1902 - Godrej makes its first Indian Safe
 1918 - Godrej Soaps Limited incorporated
 1961- Godrej Started Manufacturing Forklift Trucks in India
 1971- Godrej Agrovet Limited began as an Animal Feeds division of Godrej Soaps
 1974 - Veg oils division in Wadala, Mumbai acquired
 1990 - Godrej Properties Limited, another subsidiary, established
 1991 - Foods business started
 1994 - Transelektra Domestic Products acquired
 1995 - Transelektra forged a strategic alliance with Sara Lee USA
 1999 - Transelektra renamed Godrej Sara Lee Limited and incorporated Godrej
Infotech Ltd.
 2001 - Godrej Consumer Products was formed as a result of the demerger of Godrej
Soaps Limited. Godrej Soaps renamed Godrej Industries Limited
 2002 - Godrej Tea Limited set up
 2003 - Entered the BPO solutions and services space with Godrej Global Solutions
Limited
 2004 - Godrej HiCare Limited set up to provide a Safe Healthy Environment to
customers by providing professional pest management services
 2006 - Foods business was merged with Godrej Tea and Godrej Tea renamed Godrej
Beverages & Foods Limited
 2007 - Godrej Beverages & Foods Limited formed a JV with The Hershey Company
of North America and the company was renamed Godrej Hershey Foods & Beverages
Limited
 2008 - Godrej relaunched itself with new colourful logo and a fresh identity music
 2010 - Godrej launched GoJiyo a free, browser based 3D virtual world
 2011 - Godrej & Boyce shuts down its typewriter manufacturing plant, the last in the
world.

34. LOGO:
SLOGAN:
PRODUCTS:
 Real estate.
 FMGC.
 Industrial engineering.
 Home appliances.
 Furniture.
 Security.
 Agri care.

40. CONCLUSION:
At last we would like to conclude that Godrej has successfully completed its 113
years, it is reaffirmed from the fact that it is one of the most famous and reliable brand in the
country. With the motto “ we care the quality of your life”.