2. HISTORY OF JAPAN & US AUTO INDUSTRY
In 1904, Yamaha produced the first domestically
manufactured bus
In 1911 Nissan Motors was established
Cars built in Japan before World War II tended to be based
on European or American models.
The 1917 Mitsubishi was produced(This model was
considered to be the first mass-produced car in Japan, with
22 units produced.)
The Ford Motor Company of Japan was established in 1925
and a production plant was set up in Yokohama.
General Motors established operations in Osaka in 1927.
Chrysler also came to Japan and set up Kyoritsu Motors.
3. Continued…
In 1936: Japan’s Automobile Manufacturing
Industry Law which promoted the domestic auto
industry and reduced foreign competition;
ironically, this stopped the integration Ford plant
in Yokohama that would have established Japan as
a major exporter..!!
By 1939, the foreign manufacturers had been
forced out of Japan.
Since then the US-Japan auto wars have begun..!
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7. Ford ”vs” Toyota
Ford Toyota
Industry Automotive Industry Automotive
Founded June 16, 1903 Founded August 28, 1937
Founder Henry Ford
Founder Kiichiro Toyoda
Headquarters Dearborn Michigan U.S.
Headquarters Toyota, Aichi, Japan
Area served Worldwide
income US$20.21 billion (2011)
Area served Worldwide
Total assets US$178.35 billion (2011)
Revenue ¥1.583 trillion (2012)
Total equity US$15.07 billion (2011)
Operating income ¥355.62billion(2012)
Employees
Revenue US$136.26 billion (2011)
Total assets ¥30.650 trillion (2012)
Operating income US$8.681 billion
(2011) Total equity ¥10.550 trillion (2012)
Net income 164,000 (2011)
Employees 300,747 (2012)
9. Ford Focus set to outsell Toyota
Corolla
Ford Motor Co. says its Focus small car is on track to
become the best-selling car in the world this year,
trumping the Toyota Corolla.
Ford sold 489,616 worldwide in the first half of 2012. That
was almost 27,000 more than the perennial best-seller, the
Toyota Corolla.
Ford made the announcement at its assembly plant in
Rayong, which opened in May to build the Focus. The
Thailand plant, which is one of Ford's most advanced, has
the capacity to produce 150,000 cars per year for sale in
Thailand, Vietnam, Australia and other countries in the
region
10.
11. COMPARISON
Ford’s (1908 and 1920) mass-production system relied
on standardized designs to enable the construction of
fully automated assembly plants.
Toyota’s lean production system instead of producing
mass quantities of vehicles and pushing them through
to dealerships to sell to customers or hold as
inventories, the lean system pulled vehicles through
the production process based on immediate demand,
minimizing inventories at suppliers, assemblers, and
dealerships.
12. CONTINUED…
U.S. automakers have mainly been responsive to
customers’ desires for comfort, speed, and safety, and
have developed rugged drive trains, plush suspensions
and interiors, and stylish chassis and bodies.
For Japanese producers, the miniaturization culture
and the scarcity of fuel, materials, and space largely
determine the specifications of cars.
