Marketing mangament

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Marketing mangament

  1. 1. MARKETING MANAGEMENT CARS
  2. 2. INTRODUCTION History Of Car From a luxury to a necessity, the car has definitely traveled a long distance, literally! Today, almost every household in an urban city has a car and it has become a necessity of life. Those who can afford, have more than a single car at home.
  3. 3. Brands of cars
  4. 4. BRANDS OF CARS 1. TOYOTA HISTORY 2. TATA MOTORS CARS 3. MARUTHI CARS 4. FORD
  5. 5. 1. TOYOTA HISTORY • HISTORY OF TOYOTA >1867-BIRTH OF SAKICHI TOYODA. >1937-TOYOTA MOTOR CO., LTD. IS ESTABLISHED. >1950-COMPANY FACES A FINANCIAL CRISIS; TOYOTA MOTOR SALES CO., LTD. IS ESTABLISHED. >1965-TOYOTA WINS THE DEMING APPLICATION PRIZE FOR QUALITY CONTROL. >1974-TOYOTA FOUNDATION IS ESTABLISHED. >2004-THE TOYOTA PARTNER ROBOT IS PUBLICLY UNVEILED. >2011-WORLDWIDE HYBRID VEHICLE SALES TOP 3 MILLION MARK
  6. 6. 1. TOYOTA HISTORY 1933 TOYODA AUTOMATIC LOOM WORKS COMPANY WHICH ORIGINALLY WAS INVOLVED IN TEXTILE INDUSTRY, OPENED A CAR DEPARTMENT. OPENED BY THE ELDEST SON OF THE OWNER OF SAKICHI TOYODA, KIICHIRO TOYODA 1935 WORK ON THE FIRST PASSENGER CAR MODEL AA WAS COMPLETED. 1936 FIRST FOUR TRUCKS G1 WERE EXPORTED TO THE NORTHERN CHINA. 1952 THE FOUNDER OF THE COMPANY KIICHIRO TOYODA DIED. 1983, TOYOTA SIGNED AN AGREEMENT WITH GENERAL MOTORS. 1990 TOYOTA OPENED ITS OWN DESIGN CENTER – TOKYO DESIGN CENTER. 1999, WAS PRODUCED ONE HUNDRED MILLIONTH TOYOTA CAR IN JAPAN.
  7. 7. 1. TOYOTA HISTORY • CAR MODELS TOYOTA ETIOS LIVA - RS. 4,70,563 TOYOTA ETLOS - RS. 5,55,792 TOYOTA INNOVA - RS. 9,61,298 TOYOTA FORTUNER - RS. 22,22,938 TOYOTA CAMRY - RS. 24,57,208 TOYOTA LAND CRUISER - RS. 1,16,62,370
  8. 8. 2. TATA MOTORS CARS • HISTORY OF TATA MOTORS • TATA MOTORS LTD. IS ONE PART OF THE BUSINESS CONGLOMERATE, TATA GROUP, AND WAS FORMERLY KNOWN AS TELCO (TATA ENGINEERING AND LOCOMOTIVE COMPANY). TODAY, THE COMPANY IS THE WORLD’S SECOND LARGEST MANUFACTURER OF COMMERCIAL VEHICLES, WORLD’S FOURTH LARGEST TRUCK MANUFACTURER AND WORLD’S SECOND LARGEST BUS MANUFACTURER.
  9. 9. 2. TATA MOTORS CARS INFORMATION ON ORIGIN & BACKGROUND • 1935-FIRST ESTABLISHED AS A LOCOMOTIVE MANUFACTURING UNIT. • 1954-THE FIRST COMMERCIAL VEHICLE WAS MANUFACTURED, IN COLLABORATION WITH DAIMLER-BENZ AG OF GERMANY. • 1960, THE FIRST TRUCK, QUITE SIMILAR TO A DAIMLER TRUCK, ROLLED OUT FROM THE TATA FACTORY IN PUNE. • EARLY 1990S, BEGAN ITS EXPANSION INTO THE CAR MARKET. • 2010- WON THE COVETED TITLE OF 'INDIA'S MOST RELIABLE BRAND‘ • 10 JANUARY 2008 TATA MOTORS LAUNCHED TATA NANO
  10. 10. TATA NANO
  11. 11. CAR MODELS OF TATA CARS • 2011 TATA VENTURE • 2004 TATA INDIGO MARINA
  12. 12. 3. MARUTHI CARS MARUTI SUZUKI INDIA LIMITED IS A SUBSIDIARY OF SUZUKI MOTOR CORPORATION, JAPAN. MARUTI SUZUKI HAS BEEN THE LEADER OF THE INDIAN CAR MARKET FOR OVER TWO AND A HALF DECADES. THE COMPANY HAS TWO MANUFACTURING FACILITIES LOCATED AT GURGAON AND MANESAR, SOUTH OF NEW DELHI, INDIA. BOTH THE FACILITIES HAVE A COMBINED CAPABILITY TO PRODUCE OVER A 1.5 MILLION (1,500,000) VEHICLES ANNUALLY. THE COMPANY PLANS TO EXPAND ITS MANUFACTURING CAPACITY TO 1.75 MILLION BY 2013.
  13. 13. CAR MODELS • MARUTI SUZUKI OMNI RS. 2,13,615 • MARUTI SUZUKI 800 RS. 2,19,428 • MARUTI SUZUKI ALTO 800 RS. 2,54,122 • MARUTI SUZUKI EECO RS. 3,23,108 • MARUTI SUZUKI ALTO RS. 3,34,063 • MARUTI SUZUKI A-STAR RS. 3,94,801
  14. 14. CAR MODELS
  15. 15. 4. FORD • FORD MOTOR COMPANY IS BASED IN DEARBORN, MICHIGAN, USA AND IS THE WORLD’S FIFTH LARGEST PRODUCER OF CARS AND TRUCKS. FORD MOTOR COMPANY EMPLOYS 1, 98,000 PEOPLE GLOBALLY. • THE CURRENT CHIEF EXECUTIVE OFFICER OF THE COMPANY IS ALAN MULALLY. FORD’S ANNUAL PROFITS AS OF 2009 STOOD AT $2.717 BILLION. • FORD OWNS A STAKE IN MAZDA (JAPAN) AND ASTON MARTIN (UNITED KINGDOM). THE COMPANY HAD OWNED 75% OF ASTON MARTIN FOR THE LAST COUPLE OF DECADES, AND LATER ACQUIRED 100% OF THE COMPANY.
  16. 16. CAR MODELS • FORD ECOSPORT • FORD ENDEAVOUR - RS 18.20 TO 23.28 LAKH • FORD FIESTA - RS 7.42 TO 10.26 LAKH • FORD FIESTA CLASSIC - RS 5.64 TO 7.96 LAKH • FORD FIGO – RS 3.89 TO 6.00 LAKH
  17. 17. CAR MODELS
  18. 18. SEGMENTATION OF CARS • ON THE BASIS OF PRICES • ON THE BASIS OF MODELS • ON THE BASIS OF CLASS • ON THE BASIS OF BODY TYPES • ON THE BASIS OF COLOUR
  19. 19. ON THE BASIS OF BODY TYPES • HATCHBACK
  20. 20. ON THE BASIS OF BODY TYPES SEDAN / SALOON
  21. 21. ON THE BASIS OF BODY TYPES • NOTCHBACK
  22. 22. ON THE BASIS OF BODY TYPES • STATION WAGON
  23. 23. ON THE BASIS OF BODY TYPES C O U P E
  24. 24. ON THE BASIS OF BODY TYPES •CONVERTIBLE
  25. 25. ON THE BASIS OF BODY TYPES SPORTS UTILITY VEHICLE
  26. 26. ADVERTISEMENTS OF CARS THE TOYOTA BRAND IS CHANGING ITS U.S. ADVERTISING TAGLINE TO "LET'S GO PLACES," REPLACING "MOVING FORWARD," ITS SLOGAN SINCE 2004. ACCORDING TO RESEARCHERS, THE AVERAGE AMERICAN IS EXPOSED TO OVER 3000 ADS EVERY SINGLE DAY. AUTOMOBILES ARE ONE OF THE MOST FREQUENTLY ADVERTISED PRODUCTS ON THE PLANET. IT’S HARD TO TURN ON YOUR FAVORITE TV SHOW, SPORTING EVENT, OR MOVIE WITHOUT SEEING EITHER DIRECT OR INDIRECT CAR ADVERTISING. UNLIKE OTHER INDUSTRIES, CAR ADVERTISING IDEAS HAVE A SPECIAL STYLE AND CREATIVE DIRECTION.
  27. 27. ADVERTISEMENTS OF CARS • NEWS PAPER ADS • VIDEO ADS • PRINT MEDIA • BILL BOARDS • INTERNET ADS
  28. 28. NEWS PAPER ADS
  29. 29. BILL BOARDS
  30. 30. INTERNET ADS
  31. 31. PRINT MEDIA
  32. 32. VIDEO ADS
  33. 33. MEDIUM OF COMMUNICATION 1. PHYSICAL MEDIA 2. MECHANICAL MEDIA • LARGE MEETINGS, TOWN HALL MEETINGS • E-MAIL • DEPARTMENT MEETINGS (WEEKLY MEETINGS) • WEEKLY LETTERS OR NEWSLETTERS • UP CLOSE AND PERSONAL (EXCLUSIVE MEETINGS) • PERSONAL LETTERS • VIDEO CONFERENCES • VIRAL COMMUNICATION OR WORD OF MOUTH • BILLBOARDS • INTRANET • MAGAZINES OR PAPERS • SMS • SOCIAL MEDIA
  34. 34. WHICH SEGMENTS DO U FEEL IMPORTANT AND WHY? 1. LOW INTEREST RATES 2. HIGH TRADE-IN VALUES 3. HIGH TRADE-IN VALUES 4. TAX INCENTIVES 5. LOWER FUEL COSTS 6. CHEAPER CAR INSURANCE
  35. 35. By Nitesh B Dhruva Kumar L THANK YOU

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