1) The document discusses the history and development of Toyota from its origins in post-World War 2 Japan. 2) It describes how Toyota overcame resource constraints and regulations during this period to grow along with Japan's economic affluence. 3) Major events discussed include the division of industries under new regulations after the war, Toyota's focus on truck production for rebuilding, and restrictions placed on the company during the American occupation.

1. Marketing Case #38

2. Overview of Industry
Industrial development inherit on their culture, life
style, and solution. Fintech is buzzword among the
tech enthusiasts, although each condition stick to
their growth velocity, affected tolerance. Technology
is rapidly progressing, as soon as it coming to
disclosure, even though, penetration not sometimes
unacceptable on the different character. We can
detect the future industry with yourself.
Toyota Story9
Toyota is getting growth with Japanese economical affluence. Not only for
the producer, but their unmeasurable contribution is remaining in the
Japanese mind. Toyota’s road is always on the lackness of resource. It
strengthened their philosophy, furthermore technological intelligence,
Japanese manufacturing addicted mindset.

3. Under the regulation
Economical regulation under the war, directly surged among the
manufacturing business. All the participants, distributed with minimum
resources on governance. For the sake of market liquidity, divided it
with per industry, owing to this claiming, Toyota could overcome on the
stagnant.
Government
Industry A Industry B Industry C Industry D
Resource

4. Macro Fluctuation
The steelworks, and factory of machinery launched for automobile
manufacturing, but on the enacted new regulation, it obliged to be
divided. Moreover, gum division also spin off caused with some
intention. For ramping up their productivity, steelworks was independent
of whole project, and started to work more flexibility.
Steel work
Gum product
machinery
others
Steelworks
Independent

5. Reconstruction
More than one-fourth of factories was disappeared on the non-
undergone air raid, 1945, Aug 14th. Predicted Japanese recovery,
executive vice-president, Akai determined to allocate resource to
product the truck for carrying materials or provisions to all citizens. In
parallel, Toyota took into account of risk aversion, prepared new project
in the case of prohibition of products.
Provision
・Food
・Material
・Preliminary
・Other needs

6. Made up their mind
Toyota burned their boat on the wilderness. Even it authorized to
produce trucks, their resources, factory, members, materials etc,
extremely short, and need to encourage them to bring recovery. After
death of Akai, caused on the traffic accident, Kiichiro Toyota proclaimed
4 policies.
Recovery
Factory Reconstruct
Fostering expertise
New technology
Supply
Management
Sales

7. Open to Public
GHQ ordered to untie some cozy systems, opening it for public. Not all
enterprises authorized with producing, some of them under regulation,
Toyota was also. Until the cease of control, Toyota was forced on
limited range of business, and weakened their productivity at that time.